#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 Worlds 2025: Forrest wins epic final to hand U.S. team title

Tuesday, October 28, 2025 - 00:40 By Vinay Siwach

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NOVI SAD, Serbia (October 27) — For a second time this year, the United States and Iran were involved in a thrilling team title race in Freestyle at a World Championships with the U.S. eventually winning the title.

After being tied at 102 points each at the U23 World Championships in Novi Sad, the U.S. needed one win and Iran needed to win all three bouts on the final day of the competition.

The U.S. sealed the team title as soon as Jaxen FORREST (USA) won the 61kg final, giving his country an unassailable lead of 137 points over Iran, which finished second with 127 points. Japan was third with 85 points.

With the team title, U.S. won the top spot in Freestyle in all age-group World Championships while Iran won the title in senior Worlds.

Three gold medals already in pocket, the U.S. won a fourth one on Monday through Forrest who had an unforgettable bout against Omurbek ASAN UULU (KGZ).

Both teenagers, U20 world bronze medalist Forrest and U17 world champion Asan Uulu put on a match that will be remembered for ages. Both wrestlers settled in, Forrest came up with an over-underhook for four but Asan Uulu soon fired back with two takedown to make it 4-4. After a back-and-forth scramble, Asan Uulu managed to score a push out for a 5-4 lead.

But Forrest took a big lead when he threw Asan Uulu from quad pod position for four points. Kyrgyzstan’s lost challenge added one more point to make it 9-5.

Jaxen FORREST (USA)Jaxen FORREST (USA) scores a takedown against Umurbek ASAN UULU (KGZ). (Photo: United World Wrestling / Amirreza Aliasgari)

The two were not done yet. As soon as the second period began, Asan Uulu scored a stepout, Forrest got a takedown to make it 11-6. Asan Uulu managed to get a takedown and score via exposure. He took a 12-11 lead with a takedown on edge with 1:30 left.

There was more left in the match as Forrest got on a low single to get a takedown and as the wrestlers returned to standing, he threw Asan Uulu for a big four, the third of the match to make it 17-12. He was happy to give one takedown to Asan Uulu in the final 10 seconds and win the gold medal 17-14, in what was perhaps the match of the year.

SUJEET (IND)SUJEET (IND) scores the match-winning takedown against Umidjon JALOLOV (UZB). (Photo: United World Wrestling / Amirreza Aliasgari)

At 65kg, SUJEET (IND) upgraded his bronze from last year to gold this year after he blanked world bronze medalist Umidjon JALOLOV (UZB) in the final, his third 10-0 technical superiority over Jalolov this year.

Sujeet began like favorite underhook and snapdowns and Jalolov was put on the clock. Sujeet scored a takedown during that period to lead 3-0 before a stepout made it 4-0, a lead which Sujeet carried into the break.

The second period was no different as Sujeet did not let Jalolov settle down. He scored using a counter takedown to lead 6-0 with 1:52 remaining. Jalolov tried to hit a far reaching leg attack but Sujeet throws thew himself backward before scoring a takedown. A double leg takedown to make it 10-0 with 1:06 remaining.

Arash YOSHIDA (JPN)Arash YOSHIDA (JPN) celebrates after beating Merab SULEIMANISHVILI (GEO) in the 97kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan went past Turkiye in the team race by one point, all thanks to Arash YOSHIDA (JPN) winning the gold medal at 97kg by beating Merab SULEIMANISHVILI (GEO), 12-2, in the final.

For a split second Suleimaniashvili was about to pin Yoshida but apart from that, Yoshida never looked in any kind of trouble. His body frame and power were too much for the Georgian who just folded in the battle.

Yoshida managed to score from various position and used the underhook to perfection to earn his first world title.

One of the most dominant wrestlers in this tournament, Arsen BALAIAN (UWW), capped off his incredible run with a 10-0 victory over Eugeniu MIHALCEAN (MDA), 10-0.

RESULTS

61kg
GOLD: Jaxen FORREST (USA) df. Omurbek ASAN UULU (KGZ), 17-14

BRONZE: Akito MUKAIDA (JPN) df. Mykyta ABRAMOV (UKR), 10-0
BRONZE: Tolga OZBEK (TUR) df. Erdal GALIP (BUL), 11-1

65kg
GOLD: SUJEET (IND) df. Umidjon JALOLOV (UZB), 10-0

BRONZE: Bilol SHARIP UULU (KGZ) df. Aykhan ABDULLAZADA (AZE), 10-0
BRONZE: Bashir MAGOMEDOV (UWW) df. Yuto NISHIUCHI (JPN), 7-5

86kg
GOLD: Arsen BALAIAN (UWW) df. Eugeniu MIHALCEAN (MDA), 10-0

BRONZE: Ali TCOKAEV (AZE) df. Tornike SAMKHARADZE (GEO), 13-2
BRONZE: Abolfazl RAHMANI (IRI) df. Rakhim MAGAMADOV (FRA), 7-5

97kg
GOLD: Arash YOSHIDA (JPN) df. Merab SULEIMANISHVILI (GEO), 12-2

BRONZE: Rizabek AITMUKHAN (KAZ) df. Abolfazl BABALOO (IRI), 7-1
BRONZE: Soslan DZHAGAEV (UWW) df. David MCHEDLIDZE (UKR), 4-2