#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 Worlds: U.S. and Iran tied in Freestyle team race

Monday, October 27, 2025 - 10:11 By Vinay Siwach

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NOVI SAD, Serbia (October 26) -- Like it has been the story at every World Championships this year, Iran and the United States are locked in a tight race for the Freestyle team trophy yet again.

The U.S. and Iran are tied 102 points at the U23 World Championships in Novi Sad with just one more day of competition left. The scores tied after U.S. won two golds on Sunday while Iran managed only one along with one silver. Azerbaijan won the gold at the expense of Iran.

World silver medalist Levi HAINES (USA) became a U23 world champion one month after missing the title at the senior event with yet another dominant win. He faced Ibrahim YAPRAK (TUR) in the final and came out on top 11-1.

Yaprak got the first stepout of the bout but it was all Haines from there on. He used a lateral drop to get four points and lead 4-1. The second four-pointer for Haines came when Yaprak tried to throw him using a chestwrap but Haines easily blocked him and landed on top to lead 8-1. A head outside takedown and one stepout was enough for Haines to complete the technical superiority win.

Luke LILLEDAHL (USA)Luke LILLEDAHL (USA) added a U23 world gold to go with his U17 and U20 golds. (Photo: United World Wrestling / Kadir Caliskan)

At 57kg, U17 and U20 world champion Luke LILLEDAHL (USA) added a U23 world title to his name with a clinical 4-0 victory over Yuta KIKUCHI (JPN) in the final.

Kikuchi was called passive twice in the match and both times Lilledahl got a point. During the second activity period, Lilledahl hit a sweep single and converted it into a takedown to lead 4-0 with a minute remaining in the final. Lilledahl then defended that lead despite Kikuchi's smart movements to earn his third age-group world title.

Abolfazl MOHAMMAD NEZHAD (IRI)Abolfazl MOHAMMAD NEZHAD (IRI) celebrates after beating Khetag KARSANOV (AZE) in the 125kg final. (Photo: United World Wrestling / Amirreza Aliasgari)  

Iran's gold medal came at 125kg as U20 world silver medalist Abolfazl MOHAMMAD NEZHAD (IRI) dominated Khetag KARSANOV (AZE), 11-0, in the final. Mohammad Nezhad moved more swiftly than he did in the final at the U20 Worlds.

Karsanov was called passive in the first period and then he gave up a stepout along with fleeing and Mohammad Nezhad was up 3-0. He scored a nice takedown to extend his lead before two go-behinds to be up 9-0.

Karsanov tried hitting a desperate throw only to fall on his own back and give Mohammad Nezhad the winning two points and the gold medal.

Iran could have managed to win a second medal gold of the night but Sina KHALILI (IRI) got clutched by Kanan HEYBATOV (AZE) in the 70kg final.

Khalili began on a good note, getting a point for passivity and then a takedown to lead 3-0 at the break. Heybatov managed to find an opening in the second period with a fireman's carry and transitioned the move, lifting Khalili and dropping him on the mat in danger for four points and take a 4-3 lead.

Iran challenged the decision, perhaps asking for two points for Khalili, but lost it. The 5-3 lead for Heybatov left Khalili to score at least three point for victory with two points remaining.

He got one point for Heybatov's fleeing but he still needed two points to overturn the deficit with 27 seconds remaining. Khalili took a fake shot and Heybatov countered with a takedown and turn to make it 9-4 for the win.

A gold for Khalili would have been Iran a lead of five points over the U.S. but now both countries are tied.

On Monday with medal bouts in four weight classes, the U.S. has one in Jaxen FORREST (USA) while Iran has one wrestler in bronze medal bouts and second in repechage. While Iran needs to win all, it has to also have that Forrest loses his final to win the team title.

Incidentally, the U.S. needed to win all its bouts on the final day at the U17 World Championships in Athens and also hope that Iran loses all its bouts. That actually happened.

RESULTS

57kg
GOLD: Luke LILLEDAHL (USA) df. Yuta KIKUCHI (JPN), 4-0

BRONZE: Milad VALIZADEH (IRI) df. Aiandai ONDAR (UWW), 10-1
BRONZE: Nodirbek JUMANAZAROV (UZB) df. Vladyslav ABRAMOV (UKR), 5-0

70kg
GOLD: Kanan HEYBATOV (AZE) df. Sina KHALILI (IRI), 9-4

BRONZE: Alexandr GAIDARLI (MDA) df. Maiis ALIYEV (KAZ), 10-3
BRONZE: PJ DUKE (USA) df. Davit MARGARYAN (ARM), via fall (7-2)

79kg
GOLD: Levi HAINES (USA) df. Ibrahim YAPRAK (TUR), 11-1

BRONZE: Mahdi YOUSEFI (IRI) df. Davud DAUDOV (UWW), 13-3
BRONZE: Geannis GARZON (CUB) df. Nikita DMITRIJEVS MAYEUSKI (UWW), 4-0

125kg
GOLD: Abolfazl MOHAMMAD NEZHAD (IRI) df. Khetag KARSANOV (AZE), 11-0

BRONZE: Hakan BUYUKCINGIL (TUR) df. Daniel HERRERA (USA), 14-3
BRONZE: Khabib DAVUDGADZHIEV (UWW) df. Khachatur KHACHATRYAN (ARM), 9-5

Semifinals

61kg
GOLD: Omurbek ASAN UULU (KGZ) vs. Jaxen FORREST (USA)

SF 1: Omurbek ASAN UULU (KGZ) df. Tolga OZBEK (TUR), 12-1
SF 2: Jaxen FORREST (USA) df. Akito MUKAIDA (JPN), 15-5

65kg
GOLD: SUJEET (IND) vs. Umidjon JALOLOV (UZB)

SF 1: SUJEET (IND) df. Yuto NISHIUCHI (JPN), 3-2
SF 2: Umidjon JALOLOV (UZB) df. Bilol SHARIP UULU (KGZ), 5-2

86kg
GOLD: Eugeniu MIHALCEAN (MDA) vs. Arsen BALAIAN (UWW)

SF 1: Eugeniu MIHALCEAN (MDA) df. Abolfazl RAHMANI (IRI), 2-1
SF 2: Arsen BALAIAN (UWW) df. Tornike SAMKHARADZE (GEO), 10-0

97kg
GOLD: Merab SULEIMANISHVILI (GEO) vs. Arash YOSHIDA (JPN)

BRONZE: Arash YOSHIDA (JPN) df. Rizabek AITMUKHAN (KAZ), via fall (10-0)
BRONZE: Merab SULEIMANISHVILI (GEO) df. Soslan DZHAGAEV (UWW), 16-5