#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 World Championships 2025 Day 7 Highlights

Sunday, October 26, 2025 - 09:54 By Vinay Siwach

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NOVI SAD, Serbia (October 26) -- The U23 World Championships will see only Freestyle action on day seven. Four weight classes till semifinals are -- 61kg, 65kg, 86kg and 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

14:40: A clash between Arash YOSHIDA (JPN) and Abolfazl BABALOO (IRI) at 97kg. Babaloo began well but Yoshida with his high-paced wrestling has Babaloo in all sorts of trouble. Yoshida was trying to pin Babaloo but referees called a foul. Iran challenged for a singlet foul but there was none. Yoshida led 5-2 after that review. He then scored two stepouts and three takedowns to win 13-2

14:30: SUJEET (IND) takes out Bashir MAGOMEDOV (UWW) at 65kg. He was put on the clock twice and was down 2-0. But he finally got a point when Magomedov was put on the clock. Sujeet hit a low single to make it 3-2 before he scored a stepout to seal a spot in the semifinal with a 4-2 win.

14:15: Technical superiority 12-0 win for Yuto NISHIUCHI (JPN) over Andranik AVETISYAN (ARM) as he moves into the 65kg semifinals. Nishiuchi does seem to struggle a little bit with his conditioning. Will be a factor in the semifinals? 

14:05: Arsen BALAIAN (UWW) gets the best of Ali TCOKAEV (AZE) in a heated 86kg bout. Balaian scored a takedown and point for activity in the second period to lead 3-1. He then forced Tcokaev a stepout before countering Tcokaev's desperate attack to score two points and win 6-1

13:55: Umidjon JALALOV (UZB), world bronze medalist in Zagreb, crafts three takedowns in his 6-1 victory over Aykhan ABDULLAZADA (AZE) and advance to the semifinals at 65.

13:50: Jaxen FORREST (USA) opens his 61kg campaign with a 13-0 masterful victory over Vasile MARCU (MDA). High-schooler Forrest missed out on a medal in Zagreb, losing a thriller in his bronze-medal bout

13:40: Abolfazl RAHMANI (IRI) downs Rocco WELSH (USA) 7-4 at 86kg. Welsh hit a big four pointer to lead 6-4 but Iran challenged the call. On review, the four points were awarded to Rahmani as he hit countered the double-leg attack. Both exchange stepout but Rahmani wins the bout.

13:05: Bashir MAGOMEDOV (UWW) with some crafty wrestling to sail through Yasin REZAEI (IRI) at 65kg. He also got a four-pointer in that 11-0 win. Magomedov is two-time U23 world champion at 61kg.

13:00: A point for activity point and a takedown for Umidjon JALOLOV (UZB) for a 3-0 but Mykyta HONCHAROV (UKR) hits a takedown with 26 seconds left to make it 3-2. Jalalov defends that lead to win at 65kg.

12:40: Abolfazl RAHMANI (IRI) needed two dramatic attacks in the final 25 seconds to win against Ahmet YAGAN (TUR) at 86kg. Down 3-1, Rahmani hit a takedown on the edge which was awarded one point for stepout after challenge, but he got an attack with 10 seconds left which was exposure two points and he won 4-3. Turkiye challenged the call but this time lost the challenge.

12:30: SUJEET (IND) with his second technical superiority win at 65kg. He scores five takedowns and one stepout to beat Dominik JAGUSZ (POL), 11-0.

12:25: Rakhim MAGAMADOV (FRA) falls to Eugeniu MIHALCEAN (MDA). Magamodov looked completely off color in his 7-4 loss at 86kg.

12:15: Arsen BALAIAN (UWW) and Gabriele NICCOLINI (ITA) had a little heated moment in their 86kg bout. Balaian was clearly the superior wrestler as he wins 10-0 and advance at 86kg. Balaian helps Niccolini off the mat and it's all good

11:45: Defending 97kg champion Rizabek AITMUKHAN (KAZ) takes his own time but starts off with an 11-1 victory over Ibrahim BENEKLI (TUR) at 97kg. The match is followed by world bronze medalist Arash YOSHIDA (JPN) finishing with a 10-0 victory over Musza ARSUNKAEV (HUN).

11:25: Bilol SHARIP UULU (KGZ) takes out U20 world champion at 61kg Marcus BLAZE (USA) at 65kg. Sharip Uulu scored a takedown to lead 3-1 and Blaze had to score a takedown to win. He managed to only score a stepout. He also challenged for a singlet pull but it was ruled that Sharip Uulu got his fingers stuck in stimulation and did not stop any attack. The lost challenge made it 4-2, the winning score of Sharip Uulu

11:05: SUJEET (IND) gives up the first takedown but then launches a spree of attacks to finish the bout 12-2 against Fiodor CEAVDARI (MDA) and advance at 65kg.

10:50: Two-time U20 world champion Yuto NISHIUCHI (JPN) begins his U23 career with a 10-0 win over Ryan DAHCHA (CAN) at 65kg. Nishiuchi is the favorite to win the gold medal here

10:40: World U23 champion Abolfazl RAHMANI (IRI) was challenged by ASHISH (IND) in his first bout at 86kg but he scores two exposures for four points which gives him 6-4 lead which he defends in the second period and win.

10:25: After the early repechage rounds, the qualifications of the four Freestyle weights are underway here. If you are wondering why there is a time change for the start of the competition, the daylight saving have commenced in Europe.