#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

Mesenbrink takes steady steps to win U23 Worlds gold

Saturday, October 25, 2025 - 17:22 By Vinay Siwach

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NOVI SAD, Serbia (October 25) -- Mitchell MESENBRINK (USA) remembers his last year's U23 World Championships campaign. He won a bronze medal, left Tirana a little frustrated and missing his training room in Penn State.

With lessons from that tournament and surrounded by his Penn State teammates and coaches, Mesenbrink made sure he did not return home without a medal. The former U20 world champion became U23 world champion after beating Halit OZMUS (TUR), 12-2, in the 74kg final.

Mesenbrink was a leg-attack machine in the final and Ozmus did little to defend those, giving up the final in 2:59, just on the stroke of the break.

"It's just about constantly getting better, technically, and emotionally, too," Mesenbrink said. "If I'm just running in there, trying to grab onto his head, he can get in. So just being able to constantly improve. I think that's a strong testament to the people around me and to the coaches that I have and the teammates that I have at Penn State."

Seven wrestler out of the 10 on the United States Freestyle team are part of the same training center -- the Nittany Lions Wrestling Club, Penn State, which Mesenbrink said made a lot of difference this year.

"It's fun, because last year I came by myself. It was just me at the U23s. So it was fun this year that we had seven out of 10 guys," he said. "Last year, I knew the guys, but it wasn't my teammates, right? Now it's my teammates, the guys that I'm literally in the room with every day. We go over and it's almost like, are we even in Serbia right now? It feels like we're in America, because we got so many guys here."

In Tirana, the American wrestler lost to Kota TAKAHASHI (JPN) in the quarterfinals but bounced back to win the bronze medal. But in Novi Sad on Friday, Mesenbrink faced Yoshinosuke AOYAGI (JPN) in the semifinals and came out on top 6-4, with a buzzer beating takedown.

The win boasted Mesenbrink's confidence who was close to make the U.S. senior team for World Championships in Zagreb where Takahashi won gold, but lost to David CARR (USA) domestically.

However, that loss made Mesenbrink think about his aims and how he wants to improve his wrestling on the mat.

"I think the big thing of not making the world team, it was just, I got to get better in those specific areas," he said. "That's the most fun part. I thought this is all this is, is a title. This is gonna be fading so quick. So I thought I'm going to go out there and I'm going to work on the things that I've been working on and I've been working really hard since Final X to get those improvements."

Mobin AZIMI (IRI)Mobin AZIMI (IRI) celebrates after winning the 92kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

In the only other final of Freestyle, Mobin AZIMI (IRI) earned the first gold medal for Iran after beating Takhir KHANIEV (UWW), 5-3, in the 92kg final. Azimi broken Khaniev down in the final and scored three stepout points to win the gold medal.

RESULTS

74kg
GOLD: Mitchell MESENBRINK (USA) df. Halit OZMUS (TUR), 12-2

BRONZE: Yoshinosuke AOYAGI (JPN) df. PARVINDER (IND), 8-2
BRONZE: Manuel WAGIN (GER) df. Magomed KHANIEV (AZE), 8-4

92kg
GOLD: Mobin AZIMI (IRI) df. Takhir KHANIEV (UWW), 5-3

BRONZE: Sherzod POYONOV (UZB) df. Ivan CHORNOHUZ (UKR), 11-1
BRONZE: Magomed SHARIPOV (BRN) df. Ion DEMIAN (MDA), 10-0

Semifinals

57kg
GOLD: Yuta KIKUCHI (JPN) vs. Luke LILLEDAHL (USA)

SF 1: Yuta KIKUCHI (JPN) df. Nodirbek JUMANAZAROV (UZB), 6-1
SF 2: Luke LILLEDAHL (USA) df. Aiandai ONDAR (UWW), 7-1

70kg
GOLD: Kanan HEYBATOV (AZE) vs. Sina KHALILI (IRI)

SF 1: Kanan HEYBATOV (AZE) df. PJ DUKE (USA), 14-4
SF 2: Sina KHALILI (IRI) df. Alexandr GAIDARLI (MDA), 8-2

79kg
GOLD: Ibrahim YAPRAK (TUR) vs. Levi HAINES (USA)

SF 1: Ibrahim YAPRAK (TUR) df. Nikita DMITRIJEVS MAYEUSKI (UWW), 5-2
SF 2: Levi HAINES (USA) df. Davud DAUDOV (UWW), 11-4

125kg
GOLD: Abolfazl MOHAMMAD NEZHAD (IRI) vs. Khetag KARSANOV (AZE)

SF 1: Abolfazl MOHAMMAD NEZHAD (IRI) df. Khabib DAVUDGADZHIEV (UWW), 5-0
SF 2: Khetag KARSANOV (AZE) df. Daniel HERRERA (USA), 12-2