#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 World Championships 2025 Day 6 Freestyle Highlights

Saturday, October 25, 2025 - 08:17 By Vinay Siwach

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NOVI SAD, Serbia (October 25) -- The U23 World Championships 2025 in Novi Sad will see four Freestyle weight classes -- 57kg, 70kg, 79kg and 125kg -- in action on day six.

WATCH LIVE | LIVE MATCH ORDER | DAY 5 RESULTS

14:00: Abolfazl MOHAMMAD NEZHAD (IRI), a world U20 silver medalist, reaches the semifinals at 125kg in Novi Sad after an 8-0  win over Khachatur KHACHATRYAN (ARM).

13:40: Luke LILLEDAHL (USA) got taken down by Milad VALIZADEH (IRI) for the opening score in their match but Lilledahl comes back and scores three takedowns to lead 6-2 at the break. He keeps the momentum going in the second period and beats Valizadeh 11-5 at 57kg.

13:25: Levi HAINES (USA) is on a mission here. He blanks Aykan SEID (BUL), 10-0, in the 79kg quarterfinals and powers his way into the semifinals.

13:10: PJ DUKE (USA) was challenged a little by Kaito MORITA (JPN) but he uses a big four-pointer to win 7-3 and advance to the semifinals at 70kg.

12:55: Milad VALIZADEH (IRI) had to wait for it but he beats Luka GVINJILIA (GEO), 12-2, at 57kg. Solid gut-wrench from Valizadeh to win his bout.

12:40: U20 world champion Luke LILLEDAHL (USA) needed four minutes and 25 seconds to see off Honghang LIAO (CHN) at 57kg. Lilledahl is the favorite to capture the gold here in Nvoi Sad. 

12:30: Yuta KIKUCHI (JPN) stars off with a 7-2 win against Vladyslav ABRAMOV (UKR) at 57kg. Very controlled win from the Japanese who has world champion Yuki TAKAHASHI (JPN) and Olympic champion Takuto OTOGURO (JPN) in his corner.

12:15: In a match between world silver medalist Levi HAINES (USA) and U20 world champion Mahdi YOUSEFI (IRI), Haines comes out on top 7-0. Yousefi completely shut down there in this 79kg bout.

11:45: Sina KHALILI (IRI) with a 12-2 technical superiority win over Naveen KUMAR (IND) at 70kg. That gu-wrench was very effective for Khalili.

11:40: PJ DUKE (USA) with a huge 10-0 win over Rostislav LEICHT (GER) at 70kg. He looks in top form and better than his run in Samokov where he won gold at the U20 World Championships. 

11:25: Luka GVINJILIA (GEO) with an excellent strategy against recent U20 world silver medalist Sumit MALIK (IND). Gvinjilia scored a double leg attack and turned Malik twice to lead 6-0. Despite his strong efforts, Malik could only score 5 points and lost his 57kg bout 6-5

11:00: Sina KHALILI (IRI) hangs on to beat Omar OMAROV (UWW) 6-5 at 70kg. Both Omarov led 5-4 when Khalili forced a stepout with 24 seconds left. Omarov challenged the call for a par terre position but the challenge was lost, giving a 6-5 lead to Khalili. Omarov then tried two pushouts which were both called pushouts. Khalili survived there to win 6-5

10:50: Luka CHKHITUNIDZE (GEO) with a brilliant fireman's carry for four points against CHANDERMOHAN (IND) before he adds a huge reverse slam for a five points. A pushout to end the match 10-0 in two minutes and 18 seconds at 79kg.

10:35: U20 world champion PJ DUKE (USA) up against Begijon KULDASHEV (UZB) at 70kg. He gets a point for Kuldashev's passivity before scoring a takedown for two points and lead 3-0 at the break. A point for Kuldashev in the second period but Duke hits two takedowns and then defends to win 7-1.