#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

Fujinami wins U23 world gold with perfect debut at 57kg

Saturday, October 25, 2025 - 00:37 By Vinay Siwach

Share this article

NOVI SAD, Serbia (October 24) -- Akari FUJINAMI (JPN) said she was 'a little nervous' before coming to Novi Sad for her first international tournament at 57kg.

On the mat, however, the Paris Olympic champion showed no signs of nerves.

Fujinami won her first U23 world title, extended her win streak to 145 matches dating back to 2017 and made a golden debut at the new weight class. Even more remarkable was the manner in which she won her all bouts, via technical superiority.

"It was my first match in a long time," Fujinami said. "I think it was a tournament where I was able to show my skills I had practiced, feeling relieved and have fun playing in the competition."

In the 57kg final, it took Fujinami only five second to hit that outside single against Aryna DZEMCHANKA MARTYNAVA (UWW) and score the first takedown. Another similar attack and she was up 4-0. A go-behind made it 6-0 and a transitioned double-leg attack gave her four points as she won 10-0.

"I could feel the power of my opponents in the new weight class," Fujinami said. "I still had to reduce weight but I feel that I moved very well on the mat.

"As for the final, when it comes to handling when (my) head is outside, foreign players are strong [in dealing with that], so I have honed my skills a lot. It's a move that doesn't let the opponent get together, or to tackle."

Fujinami, who won the Japan's Queens Cup in April to qualify for the U23 World Championships, decided to skip the Meiji Cup and in turn the World Championships in Zagreb, as she would not be ready physically for the challenge.

The U23 Worlds, however, laid a perfect platform for her to test herself as she gears up for the all-important Emperor's Cup in December. In Novi Sad, she spent a total of 8:22 on the mat in four bouts with little trouble.

"I wasn't aware of it at all," she said about winning every bout via technical superiority. "I thought I was just doing what I had been doing. This time, I was practicing not only tackles but also snaps. It's a move like Masanosuke ONO, who dropped his opponent down. I want to practice more and more and make it a technique that can score."

Akari FUJINAMI (JPN)Akari FUJINAMI (JPN) won the gold medal at 57kg at the U23 World Championships. (Photo: United World Wrestling / Amirreza Aliasgari)

The competition at Emperor's Cup, which Fujinami wants to win in order to compete at the Aichi-Nagoya Asian Games in 2026, will be much tougher. Apart from the regulars at 57kg including Sara NATAMI (JPN), Himeka TOKUHARA (JPN) and Sowaka UCHIDA (JPN), a possible return of fellow Paris Olympic champion Tsugumi SAKURAI (JPN), may spice up the competition.

Fujinami also has eyes on the 2028 Los Angeles Olympics and in particular wrestling one wrestler -- Helen MAROULIS (USA).

"I respect Helen Maroulis a lot," she said. "But now I am at 57kg and I must beat her."

In other women's wrestling finals on Friday, Kazakhstan got its first-ever U23 world champion in women's wrestling after Shugyla OMIRBEK (KAZ) held on to a thrilling win against Tuba DEMIR (TUR) at 55kg.

Omirbek got a takedown to start the final as Demir was put on the activity clock. She then turned Demir three times using an underhook from behind and stretching the other arm of Demir for exposure. As the sequence finished, Omirbek was up 9-0.

Demir made a match out of it when she hit a slick ankle pick and landed Omirbek in danger for four points which she got after a challenge. A double-leg attack gave her two more points to make it 9-6.

The dramatic part of the final began now as Demir added another takedown to cut the lead to one point, 9-8, before exposing Omirbek for danger but the referees scored it as neutral as the Kazakhstan wrestler may not been have in danger position.

Not disheartened by the decision, Demir launched another attacked and almost got the stepout with 15 seconds left. However, the referees called it par terre position for both wrestlers and no points were given. Turkiye decided to challenge this time only to lose it and give a 10-8 lead to Omirbek.

After Demir missed her desperate shot, Omirbek circled and got behind to get two more points before bursting into a celebration with her coaches.

Turkiye's gloomy mood changed a little when Nesrin BAS (TUR) won her third U23 world title at 68kg in a dominant fashion. Bas now has three golds and one silver U23 Worlds.

The European and world silver medalist was facing Alina SHEVCHENKO (UWW) in the final and at no point she seemed in any danger of losing her title. She began with a single leg for takedown before a fireman's carry added two more point to her score.

It was way to simple from there on as Bas used a low single, go-behind and elevated leg takedown to finish the match 10-0. She joins Haruna OKUNO (JPN) and Alenxadrin GUTU (MDA) as three-time U23 world champions.

At 65kg, Elizaveta PETLIAKOVA (UWW) pinned Yuqi RAO (CHN) in the final using a fireman's carry and finishing the bout in just a minute and four seconds to win the gold medal.

RESULTS

55kg
GOLD: Shugyla OMIRBEK (KAZ) df. Tuba DEMIR (TUR), 12-8

BRONZE: NISHU (IND) df. Albina RILLIA (UKR), 3-1
BRONZE: Amory ANDRICH (GER) df. Mihaela SAMOIL (MDA), 10-5

57kg
GOLD: Akari FUJINAMI (JPN) df. Aryna DZEMCHANKA MARTYNAVA (UWW), 10-0

BRONZE: Neha SHARMA (IND) df. Roza SZENTTAMASI (HUN), 5-0
BRONZE: Yaynelis SANZ VERDECIA (CUB) df. Emine CAKMAK (TUR), 6-4

65kg
GOLD: Elizaveta PETLIAKOVA (UWW) df. Yuqi RAO (CHN), via fall (4-0)

BRONZE: PULKIT (IND) df. Eniko ELEKES (HUN), 8-4 
BRONZE: Oleksandra RYBAK (UKR) df. Mukhayyo NARZILLOEVA (UZB), 10-0

68kg
GOLD: Nesrin BAS (TUR) df. Alina SHEVCHENKO (UWW), 10-0

BRONZE: Gulnura TASHTANBEKOVA (KGZ) df. Gerda BARTH (GER), 4-2
BRONZE: SRISHTI (IND) df. Karolina POK (HUN), 6-1

Women's Wrestling Semifinal

53kg
GOLD: Haruna MORIKAWA (JPN) vs. Hansika LAMBA (IND)

SF 1: Haruna MORIKAWA (JPN) df. Christianah OGUNSANYA (NGR), 5-2
SF 2: Hansika LAMBA (IND) df. Carla JAUME SOLER (ESP), 11-0

59kg
GOLD: Ruka NATAMI (JPN) vs. SARIKA (IND)

SF 1: Ruka NATAMI (JPN) df. Hiunai HURBANOVA (AZE), 3-1
SF 2: SARIKA (IND) df. Olha PADOSHYK (POL), 12-6

62kg
GOLD: Sakura MOTOKI (JPN) vs. Iryna BONDAR (UKR)

SF 1: Sakura MOTOKI (JPN) df. Immacolata DANISE (ITA), via fall
SF 2: Iryna BONDAR (UKR) df. Astrid MONTERO CHIRINOS (VEN), 8-5

Freestyle Semifinal

74kg
GOLD: Halit OZMUS (TUR) vs. Mitchell MESENBRINK (USA)

SF 1: Halit OZMUS (TUR) df. Magomed KHANIEV (AZE), 7-3
SF 2: Mitchell MESENBRINK (USA) df. Yoshinosuke AOYAGI (JPN), 7-4

92kg
GOLD: Mukhamed KHANIEV (UWW) vs. Mobin AZIMI (IRI)

SF 1: Mukhamed KHANIEV (UWW) df. Ion DEMIAN (MDA), 12-1
SF 2: Mobin AZIMI (IRI) df. Ivan CHORNOHUZ (UKR), 12-1