#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 World Championships 2025 Day 5 FS & WW Highlights

Friday, October 24, 2025 - 08:30 By Vinay Siwach

Share this article

NOVI SAD, Serbia (October 23) -- The U23 World Championships enters day five with two Freestyle weight classes -- 74kg and 92kg and three in women's wrestling -- 53kg, 59kg and 62kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 4 RESULTS

14:40: European champion Iryna BONDAR (UKR) finds a way to beat Esther KOLAWOLE (NGR) in the final 40 seconds. Kolawale was lead 3-0 but Bondar with two different takedowns to win 4-3.

14:30: Yoshinosuke AOYAGI (JPN) seems to be unbothered by the weight change as he puts on a clinic to win his 74kg quarterfinals against Mohammad BAKHSHI (JPN), 11-0. Aoyagi now into the semifinals

14:25: Mobin AZIMI (IRI) puts Iran in the semifinals after a technical superiority win over Joshua BARR (USA). Azimi led 1-1 on criteria but Barr began the second period with a takedown. But Azimi kept the pressure and scored a takedown, and used a high gut-wrench to score five turns and complete a 13-3 win and advance to the 92kg semifinals

14:20: There is no way 

14:15: Mukhamed KHANIEV (AZE) with a 10-0 victory over SACHIN (IND) and move into the semifinals at 92kg. Khaniev with three go-behinds before launching a big throw and turn to win via technical superiority.

14:10: Mitchell MESENBRINK (USA) with another technical superiority win as he beats Omar MOURAD (EGY), 12-2, to enter the 74kg semifinals.

14:00: Magomedrasul ASLUEV (BRN) and Magomed KHANIEV (AZE) face-off in the quarterfinals at 74kg. Both wrestlers exchange takedowns with Asluev leading 2-2 on criteria. Khaniev gets on a leg attack and manages to trip Asluev without control. It is, however, scored two points for Khaniev which gives him a 4-2 lead. Asluev manages to leg attack Khaniev but no points as both wrestlers go out of bounds in par terre. Bahrain challenges the call but it is lost, giving a 5-2 lead to Khaniev. Khaniev gets hit with caution and one point for fleeing, and the bout resumes in par terre. Asluev was about to turn Khaniev but loses his grip and Khaniev gets the two points for exposure which is also his winning points in his 7-3 win

13:35: SARIKA (IND) with a late takedown against Alexis JANIAK (USA) to clinch a 6-4 victory in their 59kg bout. Sarika set up Janiak a couple of times but failed to finish until the final takedown which resulted in victory. 

13:30: Returning silver medalist Ruka NATAMI (JPN) got a solid challenge from Olivia LICHTI (CAN) in her opening 59kg bout. Natami managed to counter Licthi's attacks and score her points in the 8-1 win but Litchi can be proud of her world debut

13:15: Mobin AZIMI (IRI) books a spot in quarterfinals at 92kg against Joshua BARR (USA) after an 8-1 victory over Sadig MUSTAFAZADE (AZE). Big four pointer for Azimi in that win.

12:50: Iryna BONDAR (UKR) with a quick takedown and turn to lead 4-1 against SAVITA (IND) after being put on activity clock in the 62kg match. Savit starts the second period with a takedown to  make the score 4-3. Bondar defends that lead for the last two minutes to advance to the quarterfinals.

12:45: Mitchell MESENBRINK (USA) gets his double-leg attacks to win his 1/8 finals against PARVINDER (IND), 10-0, at 74kg. He finished with a lace turn to get the last two points.

12:30: Magomedrasul ASLUEV (BRN) comes back from 3-1 down to beat Ion MARCU (MDA), 11-5, at 74kg. Asluev moves into the quarterfinals and keeps Magomed BAITUKAEV (UWW) alive

12:25: Magomed KHANIEV (AZE) with some masterful defense against Grigor CHOLAKYAN (ARM) and he scores on counters to beat the Armenian 14-5. Khaniev now in the quarterfinals.

12:20: Moving into the next round of 74kg bouts and we have world champion Yoshinosuke AOYAGI (JPN) doing what he does best. He beats Baitemir TULEBERDIEV (KGZ) 11-0 to advance to the quarterfinals.

11:40: Sakura MOTOKI (JPN), chasing a historic gold to complete the Golden Grand Slam, begins with a fall over world bronze medalist Nigina SABIROVA (UZB) at 62kg.

11:30: Mobin AZIMI (IRI) upsets U20 world champion Sherzod POYONOV (UZB) at 92kg. Mix of stepouts and takedowns in his 7-1 victory.

11:15: U20 world champion and senior European champion Iryna BONDAR (UKR) and Selvi ILYASOGLU (TUR) involved in a little heated match. Bondar wanted twice for aggressive fouls but she manages to beat Ilyasoglu via fall at 62kg.

10:55: Former U20 world champion Mitchell MESENBRINK (USA) begins his chase for a first world U23 title with a 12-2 win over Aliaksandr HULNIK (UWW) at 74kg.

U23 World Championships 74kg

10:50: Yoshinosuke AOYAGI (JPN), world champion at 70kg, makes his debut at 74kg at the U23 World Championships. He begins slow but manages to up the pace in the second period and beat Petar PETKOV (BUL), 10-0.

10:40: Muhammed OZMUS (TUR) has pulled off a mini upset at 74kg as he beats Manuel WAGIN (GER), 10-2, two chest wrap attempts from Wagin costed him eight points and one for the lost challenge in that defeat.

10:30: Magomed KHANIEV (AZE) has more steady start at 74kg. He starts with a 10-0 controlled win against Georgios IOAKEIMIDIS (GRE). Khaniev will now be the favorite to reach the final from top half of that bracket.

10:20: We are off to very unexpected start at 74kg. Magomed BAITUKAEV (UWW), one of the favorites for gold at 74kg, goes down 3-3 against Magomedrasul ASLUEV (BRN) in the opening bout. He led 3-0 but Asluev tied it in the second period, taking a criteria lead. He defended the lead to win.

10:00: The fifth day in Novi Sad can witness history. Sakura MOTOKI (JPN) is chasing the gold and join the elite group of wrestlers to win all world titles and the Olympic gold medal.