#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 Worlds: Japan, China end gold droughts; Iran completes Greco sweep

Thursday, October 23, 2025 - 22:52 By Vinay Siwach

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NOVI SAD, Serbia (October 23) -- Japan had been searching for a Greco-Roman gold medalist at the U23 World Championships for six years. Shota OGAWA (JPN) won the country's last gold at this tournament in 2019, while Komei SAWADA (JPN) reached the final last year.

The wait ended on Thursday in Novi Sad after Koto GOMI (JPN) clinched the gold medal at 60kg with a technical superiority win over Sajjad ABBASPOUR (IRI) in the final.

Gomi, a product of the Ikuei University, became only the fifth Greco U23 world champion for Japan but none of the earlier four champions dominated the field as he did. He opened his tournament with a 10-2 win over former U20 world champion Suren AGHAJANYAN (ARM), defeated Melkamu FETENE (ISR), 13-4, before winning his semifinals 9-0 against Maxwell BLACK (USA).

Facing Abbaspour in the final, Gomi made sure he won his fourth bout with technical superiority as well. He got the first point when Abbaspour was put in par terre. Soon after, Gomi turned Abbaspour for two more points before adding a throw which got him one point and a 4-0 lead.

When the second period began, Abbaspour tried to get Gomi in par terre with some aggressive wrestling. He managed to body lock Gomi, but as he tried to force the Japanese towards the mat, Gomi tossed him using the momentum for four points to clinch the victory. Iran challenged the call only to lose it and add one more point to Gomi's score.

Despite the loss of Abbaspour, Iran won the Greco team title, completing a sweep of all world team titles in Greco this year. It won the U17 in Athens, U20 in Samokov, senior in Zagreb and the U23 in Novi Sad.

Alexandrin GUTU (MDA)Alexandrin GUTU (MDA) won the 82kg final in Novi Sad. (Photo: United World Wrestling / Kostadin Andonov)

At 82kg, Alexandrin GUTU (MDA) won a gold medal for a third straight year. While his first two gold medals came at 77kg, he moved up to 82kg this year but still managed to win the world title.

Gutu, known for his big throws, had to be satisfied with a 1-1 victory against Ruslan ABDIIEV (UKR) in the final. He got the first par terre point to lead 1-0. In the second period, Gutu was put in par terre twice but defended both times to win the gold medal.

Mixed show for U.S.

In women's wrestling, the United States had three wrestlers in the finals of three weight classes but it managed to win only one gold. China and Kyrgyzstan denied the U.S. in the other two finals.

One of the best matches of the night came at 72kg between former U20 world champion Jasmine ROBINSON (USA) and senior world bronze medalist Nurzat NURTAEVA (KGZ).

Robinson was off to a blazing start in the final, leading 10-3, but she tried two risky throws that cost her the match. The first was a chestwrap which was blocked by Nurtaeva who managed to bring Robinson to danger. It was initially scored four points for Robinson and two for Nurtaeva but Kyrgyzstan challenged the call and it was awarded four points to the Kyrgyzstan wrestler.

With a 10-7 lead, Robinson once again attempted a double underhook throw which was easily defended by Nurtaeva who managed to land on top of the U.S. wrestler and get another four points. She defended her 11-10 lead to become the country's second U23 world champion in Women's Wrestling and first since 2021.

Jinyue LIANG (CHN)Jinyue LIANG (CHN) tries to pin Audrey JIMENEZ (USA) in the 50kg final. (Photo: United World Wrestling / Kostadin Andonov)

The second loss for the U.S. came at 50kg, as Audrey JIMENEZ (USA) was once again defeated in a World Championships final, her fifth defeat.

She began her final well against Jinyue LIANG (CHN), taking a 2-0 lead. But the China wrestler bounced back and made it 2-2 when Jimenez missed a sweep single and Liang scored a go-behind to lead.

Liang then pulled off a crafty move to put Jimenez in danger. Both wrestlers were locked in double underhooks with knees on the mat. Liang then pulled one of Jimenez's arms and put her hand on the knee across to trip her and hold her on the mat, trying to get a fall.

Jimenez committed a defensive foul by putting her fingers on Liang's face which costed her two more points. She survived the pin attempt but trailed 6-2 at the break. There were no points scored in the second period as Liang went into defensive mode and did not give Jimenez any openings.

This was China's first gold medal in Women's Wrestling at U23 Worlds in six years as Liang became only the third wrestler to win gold at this level. Earlier, two wrestlers had won three golds for China with PAHILA (CHN) winning golds in 2017 and 2018.

The U.S. did crown a champion on Thursday as 72kg champion Kylie WELKER (USA) won gold at 76kg in dominant fashion. She controlled an evasive Valeriia TRIFONOVA (UWW) and finished the final 10-0 inside the first period.

RESULTS

Greco-Roman

60kg
GOLD: Koto GOMI (JPN) df. Sajjad ABBASPOUR (IRI), 9-0

BRONZE: Mehroj BAKHRAMOV (UZB) df. Ilkin GURBANOV (AZE), 5-4
BRONZE: Suren AGHAJANYAN (ARM) df. Maxwell BLACK (USA), 8-0

82kg
GOLD: Alexandrin GUTU (MDA) df. Ruslan ABDIIEV (UKR), 1-1

BRONZE: Abolfazl MOHMEDI (IRI) df. Data CHKHAIDZE (GEO)
BRONZE: Omar SATAYEV (KAZ) df. Ibrahim TABAEV (BEL), 8-6

Women's Wrestling

50kg
GOLD: Jinyue LIANG (CHN) df. Audrey JIMENEZ (USA), 6-2

BRONZE: Munkhgerel MUNKHBAT (MGL) df. Natalia PUDOVA (UWW), 5-4
BRONZE: Aida KERYMOVA (UKR) df. Nohalis LOYO JIMENEZ (VEN), 9-7

72kg
GOLD: Nurzat NURTAEVA (KGZ) df. Jasmine ROBINSON (USA), 11-10

BRONZE: Mahiro YOSHITAKE (JPN) df. Laura KOEHLER (GER), 8-0 (via fall)
BRONZE: Veronika VILK (CRO) df. Haticenur SARI (TUR), 8-0

76kg
GOLD: Kylie WELKER (USA) df. Valeriia TRIFONOVA (UWW), 10-0

BRONZE: PRIYA (IND) df. Edna JIMENEZ VILLALBA (MEX), 8-1
BRONZE: Elmira YASIN (TUR) df. Kaiyrkul SHARSHEBAEVA (KGZ), 6-3

Semifinals

55kg
GOLD: Shugyla OMIRBEK (KAZ) vs. Tuba DEMIR (TUR)

SF 1: Shugyla OMIRBEK (KAZ) df. Amory ANDRICH (GER), via fall
SF 2: Tuba DEMIR (TUR) df. NISHU (IND), 6-4

57kg
GOLD: Akari FUJINAMI (JPN) vs. Aryna DZEMCHANKA MARTYNAVA (UWW)

SF 1: Akari FUJINAMI (JPN) df. Roza SZENTTAMASI (HUN), 10-0
SF 2: Aryna DZEMCHANKA MARTYNAVA (UWW) df. Emine CAKMAK (TUR), via fall

65kg
GOLD: Yuqi RAO (CHN) vs. Elizaveta PETLIAKOVA (UWW)

SF 1: Yuqi RAO (CHN) df. Oleksandra RYBAK (UKR), 6-5
SF 2: Elizaveta PETLIAKOVA (UWW) df. PULKIT (IND), 9-6

68kg
GOLD: Alina SHEVCHENKO (UWW) vs. Nesrin BAS (TUR)

SF 1: Alina SHEVCHENKO (UWW) df. SRISHTI (IND), 10-6
SF 2: Nesrin BAS (TUR) df. Gulnura TASHTANBEKOVA (KGZ), 8-6