#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

U23 World Championships 2025 GR & WW Day 3 Highlights

Wednesday, October 22, 2025 - 08:10 By Vinay Siwach

Share this article

NOVI SAD, Serbia (October 22) -- The U23 World Championships third day will see Greco-Roman action in 60kg and 82kg while Women's Wrestling in 50kg, 72kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 2 RESULTS

14:05: Audrey JIMINEZ (USA) looks in good form as she reaches the semifinals at 50kg with a 10-0 win over Nohalis LOYO JIMENEZ (VEN).

13:55: Ibrahim TABAEV (BEL) takes out Alperen BERBER (TUR) at 82kg. Tabaev was down 4-1 but got the par terre in the second period and scored a suplex which was scored two points as he led 4-4 on criteria. Tabaev countered Berber for another takedown later for a 6-4 lead. Berber, visibly frustrated being down, is docked two points for aggressive wrestling. Tabaev defends his lead to win 8-4.

13:35: Jasmine ROBINSON (USA) hits a double leg attack to get the first four points on her match against Haticenur SARI (TUR) at 72kg. Then gets the half nelson for a fall and move on to the semifinals.

13:25: It all happened in the first period but Aida KERYMOVA (UKR) gets the fall over Greili BENCOSME CARVAJAL (CUB) at 50kg despite trailing 7-5. Carvajal used the gut-wrench to lead 7-2 but Kerymova scored a reversal and then got the Cuban in a danger position before securing the fall, seven seconds before the break.

13:22: Alexandrin GUTU (MDA) is a menace! He goes front headlock and Omar SATAYEV (KAZ) with two big throws and he leads 7-0 before he pressures Satayev to give up a takedown and Gutu into the semifinals at 82kg.

13:15: Off the whistle and Koto GOMI (JPN) hits a body lock for four against former U20 world champion Suren AGHAJANYAN (ARM). Gomi then tries an arm throw but blocked by Aghajanyan. Both wrestlers move out of zone in par terre but Armenia challenges for a point. Challenge is lost which makes Gomi's lead 5-0. Aghajanyan scores a takedown to make it 5-2 but Gomi answers with a stepout. A takedown from Gomi to start the second period as he extends his lead to 8-2. Gomi blocks an attempted throw from Aghajanyan and gets two more points to win 10-2 at 60kg.

13:10: Kylie WELKER (USA) with a five! She moves behind Nyla BURGESS (CAN) and performs a suplex to to get the five points. Three turns and it's all over as she wins 11-0.

12:55: Audrey JIMENEZ (USA) with a massive comeback against Svenja JUNGO (SUI) at 50kg. Jimenez was down 6-0 before scoring two takedowns to make it 6-4. She then hit a four-pointer to take a 8-6 lead. Jungo with a few fake shots but Jiminez with an easy 12-6 win.

12:40: Greili BENCOSME CARVAJAL (CUB) hands Minoriho YONEHARA (JPN) at 6-3 defeat at the 50kg. Three different takedowns by Carvajal while Yonehara could only manage points in the last minute.

12:35: Returning silver medalist Beka MELELASHVILI (USA) and Samandar BOBONAZAROV (UZB) exchange four-pointers but Belelashvili breaks Bobonazarov in the second period to beat him 10-7 at 82kg.

12:30: Alperen BERBER (TUR) survives an onslaught from Elmin ALIYEV (AZE) in their 82kg bout to win 5-3. Aliyev started the second period with takedown and then also got the par terre position but failed to score any points as Berber defended his lead.

12:20: U17 world champion Yuqi LIU (CHN) manages to hold off Diksha MALIK (IND), 9-3, in her opening bout at 72kg. Liu has medals at all age-group World Championships but is chasing her first at U23 level.

12:10: Alexandru GUTU (MDA) hits a massive give on Reon KAKEGAWA (JPN) in the 82kg bout! Gutu is looking for his second U23 world title. 

12:00: After another round of repechage, wrestling continues with 1/16 finals. At 72kg, Jasmine ROBINSON (USA) hits her trademark four-pointer to pin Iryna ZABLOTSKA (UKR).

11:15: Sviatlana KATENKA (UWW) locked Hanny KUMARI (IND) with a double arm lock and threw her for four before securing the fall with three seconds left. Katenka was down 4-2 with 10 seconds left when she went for the move.

11:10: Natalia PUDOVA (UWW) starts her campaign at 50kg with a 10-0 technical superiority win over Asmar JANKURTARAN (AZE). Pudova is one of the favorites for gold at this weight class

11:00: Minoriho YONEHARA (JPN) was more cautious of Andela VASILJEVIC (SRB) in their 50kg match as Vasilkevic did look like novice. Yonehara works five takedowns to beat Vasiljevic

10:45: Ruslan ABDIIEV (UKR) hits a takedown in the final 25 seconds to see off Abolfazl MOHMEDI (IRI) at 82kg. Mohmedi enjoyed a 3-1 lead and seemed headed towards a win. However, Abdiiev dragged him down for a takedown and then got a stepout as well to win 4-3.

10:30: Returning champion Kylie WELKER (USA) with a quick technical superiority win over U20 world silver medalist PRIYA (IND) at 76kg. Welker is a recent senior World Championships bronze medalist

10:20: After the repechage bouts, we are straight into the qualifications in GR 60kg, 82kg and WW 50kg, 72kg and 76kg.