#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleNoviSad

Farokhi, Hedayati lead Iran's golden charge at U23 Worlds

By Vinay Siwach

NOVI SAD, Serbia (October 21) -- Iran’s Greco-Roman dominance shows no signs of slowing down. After winning team titles at the U17 World Championships in Athens, the U20 Worlds in Samokov, and the senior event in Zagreb, Iran looks poised to complete a clean sweep in Novi Sad as Gholamreza FAROKHI (IRI) and Fardin HEDAYATI (IRI) claimed gold medals at the U23 World Wrestling Championships 2025 on Tuesday.

World champion Farokhi and defending champion Hedayati, who celebrated his birthday as well on Tuesday, won gold medals in dominant fashion at 87kg and 130kg respectively.

"I was able to win two back-to-back tough matches at the World Championships and bring home two gold medals," Farokhi said. "These were high-level competitions."

Farokhi, a gold medalist at 82kg in Zagreb, moved up to 87kg for Novi Sad but had no troubles in switching weights. As he did in Zagreb, Farokhi brought his best game in par terre and rolled to his second gold in one month after a 9-0 victory in the final against Ivan CHMYR (UKR), his fifth technical superiority victory.

After being put on top in par terre, Farokhi launched a trap-arm gut and turned Chmyr four times for the win. Ukraine threw one of those ever increasing challenges for no reason but lost it to add one more point to Farokhi's score.

"When you move up a weight class, the opponents are definitely stronger and tougher," Farokhi said. "It was a good experience, and it gave me a better sense of how I can perform at 87 kg -- an Olympic weight class"

Hedayati, who has not lost an international bout since his 2022 U20 World Championships finals loss, showed why he will dominate the 130kg weight class for years to come.

Up against Razmik KURDYAN (ARM) in the final, Hedayati began with takedown on the edge for two points. Kurdyan was put in par terre and from there Hedayati turned him twice to extend his lead to 7-0. With just 23 seconds left before the break, Hedayati scored a stepout to finish the final 8-0 and claim his second straight U23 world title.

At 63kg, Ziya BABASHOV (AZE) upended returning 63kg U23 world champion Vitalie ERIOMENCO (MDA), 6-3, in the final using a four-point suplex from par terre to score his points.

Eriomenco, who had defeated Babashov in the U23 European finals, looked very dominant in run up to the final while Babashov had some tough bouts on Monday. But the Azerbaijan wrestler began aggressively and managed to earn first par terre advantage.

He performed a suplex for four points to make his lead 5-0 and take huge step towards winning his first ever world title. He further consolidated his position when he defended from par terre in the second period and gave up only stepout to Eriomenco as the score changed to 5-2.

Babashov then countered an attack from the Moldova wrestler and forced him to stepout outside to extend his lead to 6-2. He gave up one more stepout but held on to the 6-3 lead to win the gold medal.

With the win, he now leads the head-to-head against Eriomenco 2-1 as both have traded victories at 2024 U23 European Championships and its 2025 edition with the Moldovan one being the more recent winner.

Irfan MIRZOIEV (UKR)Irfan MIRZOIEV (UKR) holds off Temuri ORJONIKIDZE (GEO) in the 77kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

A silver medalist from 2023 at the U23 Worlds, Irfan MIRZOIEV (UKR) managed to win gold at 77kg as he defeated Temuri ORJONIKIDZE (GEO), 4-1, in the final.

Orjonikidze was himself to blame for the loss as he committed a defensive leg foul in the first period when Mirzoiev got the par terre position and as he was trying to lift, Orjonikidze blocked him with his leg, giving a 3-0 lead to the Ukrainian.

Georgia challenged the decision but on review, it was confirmed that a leg foul was indeed committed. The lost challenge gave one more point to Mirzoiev.

Orjonikidze got the par terre position in the second period but he failed to score any points and Mirzoiev easily defended his 4-1 lead to eventually claimed the gold medal.

Yehor YAKUSHENKO (UKR)Yehor YAKUSHENKO (UKR) defeated Richard KARELSON (EST) in the 97kg semifinal. (Photo: United World Wrestling / Kadir Caliskan)

Yakushenko closer to U23 title

U20 world champion Yehor YAKUSHENKO (UKR) is a win away from winning his second world tittle three months after he reached the 97kg final at U23 World Championships. He defeated European Championships silver medalist Richard KARELSON (EST) 6-3 in the semifinals.

Karelson tried to make a match of it but Yakushenko scored a four-pointer from par terre to lead 5-0 before Karelson scored a takedown. But Yakushenko got a stepout to lead 6-2. He defended his lead despite Karelson getting par terre in the second period.

He will face Asian U23 champion Iussuf MATSIYEV (KAZ) who rolled to a 9-1 win over Maksim AVERIN (UWW), scoring four turns from par terre in the second period.

At 55kg, U23 European champion Alibek AMIROV (UWW) will face Elmir ALIYEV (AZE) in the final after he defeated Yerassyl MAMYRBEKOV (KAZ) in the semifinal. Amirov was down 2-1 when he got the 

Aliyev hit a beautiful headlock for four against 2024 U17 world champion Armin SHAMSIPOUR (IRI) before securing the fall in the semifinal.

Anri KHOZREVANIDZE (GEO) will take on Hassan ABDELREHIM (EGY) for the gold medal at 67kg after he defeated Hleb MAKARANKA (UWW), 1-1, having the criteria from the first point score in a 1-1 finish.

Andelrehim led 4-1 when his opponent in the semifinal, Attila JOZSA (HUN), injury default for a leg injury.

Seven years after winning the U17 World Championships gold medal, Abror ATABAEV (UZB) will have a chance to win a second world title after he reached the 72kg final. After getting the first par terre and 1-1 lead against Merey MAULITKANOV (KAZ), Atabaev defended his par terre position and kept the 1-1 criteria lead.

Maulitkanov threw everything at Atabaev in the final two minutes but the Uzbekistan defended all the attacks. Atabaev was close to giving up a takedown in the final 15 seconds but he managed to keep himself up and then score a pushout to lead 2-1. Kazakhstan challenged the call but it was a clear stepout and the lost challenge made it 3-1 for Atabaev.

He will face former Asian champion Iman MOHAMMADI (IRI) for gold after the Iranian defended his 1-1 criteria lead against Gaspar TERTERYAN (ARM). The final will be battle of two Asian champion as Atabaev won that title in 2023.

RESULTS

63kg
GOLD: Ziya BABASHOV (AZE) df. Vitalie ERIOMENCO (MDA), 6-3

BRONZE: Dordzhi SHUNGURTSIKOV (UWW) df. Servet ANGI (TUR), 6-1
BRONZE: Adham ELSAYED (EGY) df. Kuttubek ABDURAZAKOV (KGZ), 3-2

77kg
GOLD: Irfan MIRZOIEV (UKR) df. Temuri ORJONIKIDZE (GEO), 4-1

BRONZE: Alexandru SOLOVEI (MDA) df. Doniyorkhon NAKIBOV (UZB), 3-3
BRONZE: Levente LEVAI (HUN) df. Jonni SARKKINEN (FIN), 4-2

87kg
GOLD: Gholamreza FAROKHI (IRI) df. Ivan CHMYR (UKR), 10-0

BRONZE: Payton JACOBSON (USA) df. Lachin VALIYEV (AZE), 5-3
BRONZE: Achiko BOLKVADZE (GEO) df. Yassine BEN LABED (POL), 5-1

130kg
GOLD: Fardin HEDAYATI (IRI) df. Razmik KURDYAN (ARM), 8-0

BRONZE: Laszlo DARABOS (HUN) df. Saba CHILASHVILI (GEO), via fall (4-0)
BRONZE: Aleksandr MELEKHOV (UWW) df. Artur SARKISJAN (CZE), 9-1

Semifinals

55kg
GOLD: Elmir ALIYEV (AZE)  vs. Alibek AMIROV (UWW)

SF 1: Elmir ALIYEV (AZE) df. Armin SHAMSIPOUR (IRI), via fall (5-1)
SF 2: Alibek AMIROV (UWW) df. Yerassyl MAMYRBEKOV (KAZ), via fall (7-2)

67kg
GOLD: Anri KHOZREVANIDZE (GEO) vs. Hassan ABDELREHIM (EGY)

SF 1: Anri KHOZREVANIDZE (GEO) df. Hleb MAKARANKA (UWW), 1-1
SF 2: Hassan ABDELREHIM (EGY) df. Attila JOZSA (HUN), via inj. def. (4-1)

72kg
GOLD: Iman MOHAMMADI (IRI) vs. Abror ATABAEV (UZB)

SF 1: Iman MOHAMMADI (IRI) df. Gaspar TERTERYAN (ARM), 1-1
SF 2: Abror ATABAEV (UZB) df. Merey MAULITKANOV (KAZ), 3-1

97kg
GOLD: Yehor YAKUSHENKO (UKR) vs. Iussuf MATSIYEV (KAZ)

SF 1: Yehor YAKUSHENKO (UKR) df. Richard KARELSON (EST), 6-3 
SF 2: Iussuf MATSIYEV (KAZ) df. Maksim AVERIN (UWW), 9-1