#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#Grappling

Brzozozwska makes golden debut at World Grappling Championships

Wednesday, October 15, 2025 - 16:22 By Vinay Siwach

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NOVI SAD, Serbia (October 15) -- Daria BRZOZOWSKA (POL) had competed against Ellen OBERBACH (GER) twice before their meeting on Wednesday at the World Grappling Championships.

Despite her 2-0 head-to-head record, Brzozowska was cautious of her approach against Oberbach as both met in the 58kg final in Novi Sad, Serbia. Both those wins came in June at the European Open in Warsaw, Poland.

"This was the third time I was competing against her," Brzozowska said. "I won in Warsaw but she must have studied me know and when I saw that she will be in the final against me here, I was thinking that it will be tough match."

Daria BRZOZOWSKA (POL)Daria BRZOZOWSKA (POL) reacts after winning the 58kg final. (Photo: United World Wrestling / Kadir Caliskan)

After three wins via submission, Brzozowska went for a similar move in the final, trying a knee bar against Oberbach in the first minute. However, Oberbach defended that attempt and only gave up one point.

Brzozowska then hit a double leg takedown and controlled Oberbach on the mat for more than three seconds to earn two points. Both remained in that position and seeing that the Polish wrestler was not actively trying to make a move, she was called passive. But that was all Oberbach got and Brzozowska won the final 3-1.

"Just 10 seconds before the bout was about to finish, I thought, 'I did it'," she said. "My coach was shouting that just remain in this position and I may have started crying before the match finished."

This was Brzozowska's debut for Poland outside her country and showed that she belongs to the big stage. Trained by her father Chris, the 20-year-old began in wrestling but slowly tried other combat sports. She now trains at her father's club, ASW Panther, in Bydgoszcz, her hometown.

"My father is my coach," she said. "I have not told him that I won gold medal. What a secret to keep!"

Alsu IANSHINA (UWW)Alsu IANSHINA (UWW) tries to throw Sheliah LINDSEY (USA) in the 64kg final. (Photo: United World Wrestling / Kadir Caliskan)

In the other women's Grappling final at the World Championships final on Wednesday, Alsu IANSHINA (UWW) defeated Sheliah LINDSEY (USA), 17-4, in the 64kg final to win the gold medal.

Ianshina was clearly the better grappler in the final as she hit two hip-toss to plant Lindsey on the mat with control to lead 2-0. She gave up control as she tried to use an arm-bar and Lindsey reversed the position took a side mount control to lead 2-2 on criteria.

However, that was short lived and Ianshina scored two points for side mount and three more for total control to lead 7-2. As she continued to hold Lindsey on the mat and remain active as well, she got four points for third control and led 11-4.

As both wrestlers grappled, Lindsey got on top after a roll and scored two points. However, Ianshina once again managed to mount and score two points and four-point control and win 17-4.

Ruslan RADZHABKHANOV (UWW)Ruslan RADZHABKHANOV (UWW) tries to control Magomedbek TEMEEV (UWW) in the 62kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

In the three men's Grappling weight classes, Ruslan RADZHABKHANOV (UWW) upgraded his silver medal from last year to gold after beating Magomedbek TEMEEV (UWW), 3-3, on criteria in the 62kg final.

At 66kg, Magomed SHAKHBANOV (UWW) submitted Yurii CHERKALIUK (UKR) in quick time to win the final and the gold medal.

Hajimurad PURTIYEV (AZE) gave Azerbaijan its second gold medal of the World Championships when he defeated Davud MAGOMEDOV (UWW), 4-2, in the 84kg final.

RESULTS

Women's Grappling

58kg
GOLD: Daria BRZOZOWSKA (POL) df. Ellen OBERBACH (GER), 3-1

BRONZE: Varvara MASHKINA (UWW) df. Breanna STIKKELMAN (USA), 6-2
BRONZE: Magdalena GIEC (POL) df. Nuraiym MUNAITBAS (KAZ), 12-2

64kg
GOLD: Alsu IANSHINA (UWW) df. Sheliah LINDSEY (USA), 17-4

BRONZE: Mia MONTESINOS PERDOMO (ESP) df. Snezhana MORAR (UKR), 4-2
BRONZE: Adrianna MAZUR (POL) df. Emma ROSINI (ITA), 3-3

Men's Grappling

62kg
GOLD: Ruslan RADZHABKHANOV (UWW) df. Magomedbek TEMEEV (UWW), 3-3

BRONZE: Talgat ZHUMAGALIYEV (KAZ) df. Kiryl AHEIKA (UWW), 2-0
BRONZE: Rafayel KOSTANYAN (ARM) df. Adlan ASUEV (KAZ), via submission (4- 4)

66kg
GOLD: Magomed SHAKHBANOV (UWW) df. Yurii CHERKALIUK (UKR), via submission

BRONZE: Khabib ATLUEV (UWW) df. Jesse SOSA (USA), via submission
BRONZE: Anthony DE OLIVEIRA (FRA) df. Giorgi RAZMADZE (GEO), 7-2

84kg
GOLD: Hajimurad PURTIYEV (AZE) df. Davud MAGOMEDOV (UWW), 4-2

BRONZE: Maxat TOLENDI (KAZ) df. Magzhan MARATKHAN (KAZ), 2-0
BRONZE: Christian FRILLICI (ITA) df. Giuseppe LAMANNA (USA), via forfeit