#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

UWW hosts fifth Women in Wrestling Global Forum in Mongolia

Wednesday, October 15, 2025 - 11:59 By United World Wrestling Press

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ULAANBAATAR, Mongolia (October 14) -- The fifth edition of the Women in Wrestling Global Forum 2025 took place in Ulaanbaatar, Mongolia, from October 7 to 11, bringing together more than 34 women leaders, athletes, coaches, referees, and administrators from 21 countries.

Hosted by the Mongolian Wrestling Federation and the Mongolian National Olympic Committee, the Forum was opened by representatives of the Mongolian Wrestling Federation and the Mongolian National Olympic Committee, including the NOC Vice President Choijgavaa NARAMBAATAR.

The opening session reflected the support of United World Wrestling’s leadership, represented by UWW Vice Presidents Natalia YARIGUINA and Rodica YAKSI, Bureau Members, and the Development team. All the speakers highlighted UWW's commitment to gender equality and leadership education.

"It was a great Forum," Yaksi said. "We have participants from all continents and from around the world. Some were coaches, wrestlers, referees, and some in sports administration. We tried different activities to make every one comfortable."

Guided by UWW Development Director Deqa NIAMKEY and educators Rafael GALVA and Edit DOZSA, the Forum offered leadership sessions, practical workshops, and cultural experiences. The participants explored stakeholder engagement, communication styles, sustainability, coaching strategies, and athlete safety.

In a special segment, Mariana DIAZ MUNOZ (MEX) and Marina RUEDA FLORES (ESP) presented "Luchadoras de Iberoamérica," a joint project promoting female empowerment in sport. Olympic medalist and Kyrgyzstan's first world champion Aisuluu TYNYBEKOVA (KGZ) shared her journey from being a national pioneer and creating history for Kyrgyzstan. 

The Forum participants visited the Chinggis Khaan Museum and attended a traditional wrestling "Bokh" session in Ulaanbaatar and learned about the origins of wrestling the country.

"The whole program was an amazing experience," Yaksi said. "The biggest achievement of this Forum over the years is that it brings together people of different field who are ready to help each other grow in wrestling."