#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

Bulgaria hosts OLYMP to increase media literacy

Wednesday, October 15, 2025 - 09:49 By United World Wrestling Press

Share this article

BULGARIA (October 15) -- Bulgaria hosted a seminar on the OLYMP project, funded by the European Union's Citizens, Equality, Rights and Values (CERV) Programme, at Diana National Wrestling Hall on October 9. The project aims to improve the media literacy of athletes, coaches, and sports managers.

The seminar was led by Georgi BANOV, one of the doyens of Bulgarian sports journalism, who has covered 14 Olympic Games in winter and summer sports, as well as a number of world and European Championships in wrestling, weightlifting, athletics, biathlon, and more.

The seminar was organized for the athletes of the national wrestling teams. The event was hosted by Belcho GORANOV, Chairman of the Ethics and Legal Commission of the United World Wrestling (UWW) and project manager on behalf of the Bulgarian Olympic Committee (BOC).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by bgolympic (@bgolympic)

The team emphasized that the seminar is part of a six-month cycle of informal training under the OLYMP project, which covers a total of 110 young athletes. The program includes weekly sessions in small groups focusing on media and information literacy, critical thinking and analytical skills, as well as developing the participants' confidence and ability to defend their positions with reasoned arguments.

The weekly classes will include readings and discussions on biographies, novels, sports magazines, as well as topics related to sports management and economics. Additional informal activities -- meetings with prominent athletes and film screenings -- will be held twice a month, with each event featuring moderated debates and practical challenges for “fact checking” and ethical behavior on social media.

Banov drew the athletes' attention to how to verify the information they receive through social media and other sources, how to recognize fake news, how to search for reliable information, and how to use social networks correctly, avoiding hate speech.

At the end of the media literacy program, a combined (formal and informal) assessment is planned – short tests and case studies, observation of group work, participant portfolios, and satisfaction surveys—to report on the specific results of the training and its impact on the engagement of young athletes in public life.

Read more on BOC website