#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#UnitedWorldWrestling

UWW successfully hosts first-ever World Conference

Thursday, September 25, 2025 - 14:16 By United World Wrestling Press

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ZAGREB, Croatia (September 24) -- United World Wrestling successfully hosted its first-ever World Conference in Zagreb, Croatia from September 17 to 19.

UWW President Nenad LALOVIC welcomed all the guest to the conference, held during the World Championships in Zagreb, and led the floor with discussions on Artificial Intelligence in wrestling, Amateur MMA, developing wrestling and the impact of social media to keep wrestling at the top.

Nenad LALOVICUnited World Wrestling President Nenad LALOVIC at the World Conference. (Photo: United World Wrestling / Jake Kirkman)

"On behalf of United World Wrestling, I wish you a warm welcome in Zagreb first, but to this conference too," Lalovic said. "We had this idea maybe almost a decade ago. We were seeking for a platform, how these good relations among wrestlers and the national federations can improve our sport."

Injury prevention, weight management, career transitions for wrestlers, as well as the future of the sport were some of the key discussions during the three-day event at the Westin Hotel.

Kolinda GRABAR-KITAROVICInternational Olympic Committee member and former President of Croatia Kolinda GRABAR-KITAROVIC.

Former President of Croatia and International Olympic Committee member Kolinda GRABAR-KITAROVIC marked her presence at the historic event in capital city of Croatia.

Ministry of Tourism and Sports, Croatia State Secretary Josip PAVIC was also present at the conference and expressed his gratitude for entrusting Croatia for hosting the championships and the conference. Croatia Wrestling Federation President Vladimir BREGOVIC, Dean of University of Kinesiology, Zagreb Prof. Mario BAIC and numerous other stakeholders marked their presence at the conference.

On day one of the conference, UWW's growth in media and digital transformation was discussed with focus on strategy, social media, partnership and equipment and new technologies. The discussion then headed to Beach Wrestling and Associated Styles with Amateur MMA and Grappling as the main topics.

Zack ERRETT

The second day of the conference saw UWW Educator Zach ERRETT explaining the rules of Beach Wrestling, International Testing Agency Senior Legal Counsel Ayesha TALPADE presenting details of anti-doping program, followed by a panel discussion.

Kuniko TANIOKA, President of the Shigakkan University in Japan, led the discussion on sport nutrition and weight management along with UWW Medical Commission members Saam FALAHATI, Ioannis BARBAS and Szabolcs MOLNAR.

Former wrestlers shared their experiences on transitioning from wrestling to other jobs. Neven and Nenad ZUGAJ were among the panellists that also included Mijain LOPEZ, Taha AGKUL, Arsen JULFALAKYAN, Don RYAN, Alexei BAZULIN, Erica WEIBE, Bruce BAUMGARTNER.

Sofia MATTSSON

Head of the United States women's team Terry STEINER presented the "coaching the women's" part on day three. He explained how to support and train women wrestlers and led the panel that also had Tanioka, Marwa AMRI, Vincent AKA, Sofia MATTSSON, Wiebe and Nadine PIETSCHMAN.

"Depending on the success of this first World Conference, we will decide if in the future it will be a biannual one or a quadrennial one. Maybe every year if you have so much to say," Lalovic said. "World Championships is the best opportunity for that because people are already here. This physical presence is always more efficient."

WorkshopA national federation workshop organized by United World Wrestling in Zagreb.

NF workshop

UWW also organized a workshop for the National Federations. UWW Sports Director Jean-Daniel REY and UWW Development Director Deqa NIAMKEY welcomed various NFs which had registered for the workshop.

Capacity building, finance and event organization were the key topics at the workshop. Croatia Wrestling Federation Secretary General Tin BREGOVIC, Professor of Kinesiology Nenad BORKOVIC, Professional Master in Social Innovation and Management Ivan BLAZEVIC led a panel discussion on the topic as they were part of the organizing committee for the World Championships in Zagreb.

Azerbaijan, Brazil, Spain and Thailand presented case studies related to event organization and the challenges of competitions.