#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Maroulis returns to Worlds final after three years

Tuesday, September 16, 2025 - 20:38 By Vinay Siwach

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ZAGREB, Croatia (September 16) -- Helen MAROULIS (USA) wrestled three bout on Tuesday at the World Championships and secured three pins. She spent only 6 minutes and 28 seconds in those three pins to reach the 57kg final at the World Championships on Tuesday in Zagreb.

Maroulis, a two-time world champion, will now wrestle for gold against Il Sim SON (PRK), one of the two wrestlers from the DPR Korea to make it to the final on Tuesday.

In all three of her pins, Maroulis used the iconic foot-sweep to get the fall. The first victim was Emine CAKMAK (TUR) who was pinned in a minute. Japan's world U23 champion Himeka TOKUHARA (JPN) held her fort for some time but Tokuhara missed a shot and Maroulis got the two-on-one before sweeping her for the fall in 2 minutes and 17 seconds.

In the semifinals, Maroulis wrestled European champion Olga KHOROSHAVTSEVA (UWW) and took a 1-0 lead for the latter's inactivity. But as soon as the second period began, Maroulis went straight to work and hit the sweep to get the fall and a place in the final.

She will face an unfamiliar challenge in the final as  Il Sim SON (PRK) who defeated Olympic bronze medalist Kexin HONG (CHN), 12-2, in the other semifinal. Son was one of the two finalist for the DPR Korea, a country which won its gold at 55kg on Tuesday.

The other wrestler from the DPR Korea to reach the final was Asian bronze medalist Myonggyong WON (PRK) who handed 2021 world champion Remina YOSHIMOTO (JPN) her first international loss.

Yoshimoto, Asian champion in 2025, had it under control for the most the match before conceding a takedown with just 23 seconds left on the clock. Won was relentless in her attacks to break Yoshimoto in the final 20 seconds.

For the gold, she will face 2024 world U20 champion Yu ZHANG (CHN) who secured a fall over Munkhnar BYAMBASUREN (MGL) after taking a 9-0 lead.

At 65kg, former world champion Miwa MORIKAWA (JPN) defeated another world champion Irina RINGACI (MDA) in the semifinal, 10-0. Morikawa impressed with her attacks and scored five different takedowns to finish the match via technical superiority.

World U23 silver medalist Alina KASABIEVA (UWW) will look to stop Morikawa from winning her second world title after a dream run to the final at 65kg. She defeated two-time world bronze medalist Macey KILTY (USA) in the morning session and completed a 13-3 technical superiority Enkhjin TUVSHINJARGAL (MGL) in the semifinals.

Asian champion Aiperi MEDET KYZY (KGZ) booked a final against Genesis REASCO (ECU) after she handed a 10-5 defeat to European champion Anastasiya ALPYEYEVA (UKR) in the semifinals.

In an all South American semifinal, Reasco scored a takedown in the last minute to stun Milaimy MARIN POTRILLE (CUB), 5-3. Potrille was leading 3-3 on criteria with a minute left but Reasco scored the two-point takedown and held on to her lead for the win, becoming the first Ecuadorian wrestler to reach a World Championships final.

RESULTS

50kg
GOLD: Myonggyong WON (PRK) vs. Yu ZHANG (CHN)

SF 1: Yu ZHANG (CHN) df. Munkhnar BYAMBASUREN (MGL), via fall (9-0)
SF 2: Myonggyong WON (PRK) df. Remina YOSHIMOTO (JPN), 3-2

57kg
GOLD: Helen MAROULIS (USA) vs. Il Sim SON (PRK)

SF 1: Il Sim SON (PRK) df. Kexin HONG (CHN), 12-2
SF 2: Helen MAROULIS (USA) df. Olga KHOROSHAVTSEVA (UWW), via fall (5-0)

65kg
GOLD: Miwa MORIKAWA (JPN) vs. Alina KASABIEVA (UWW)

SF 1: Alina KASABIEVA (UWW) df. Enkhjin TUVSHINJARGAL (MGL), 13-3
SF 2: Miwa MORIKAWA (JPN) df. Irina RINGACI (MDA), 10-0

76kg
GOLD: Aiperi MEDET KYZY (KGZ) vs. Genesis REASCO (ECU)

SF 1: Genesis REASCO VALDEZ (ECU) df. Milaimy MARIN POTRILLE (CUB), 5-3
SF 2: Aiperi MEDET KYZY (KGZ) df. Anastasiya ALPYEYEVA (UKR), 10-5