#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

Shkarin, Javadov complete Worlds and Europeans U20 golden double

Friday, August 22, 2025 - 16:31 By Vinay Siwach

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SAMOKOV, Bulgaria (August 22) -- Mikhail SHKARIN (UWW) managed to pull off a continental and world double by winning the gold medal at the World U20 Championships on Friday. He won the gold medal at the European U20 Championships in July.

This is the second straight year that Shkarin has done that as he won the world and European U17 last year.

Wrestling Dias SEITKALIYEV (KAZ) in the 82kg final, Shkarin came out with his best defense in par terre to defend his 4-1 lead and win the gold medal.

"Last year I won Worlds and Europeans U17s, now Worlds and Europeans U20s," Shkarin said. "I don’t see anything supernatural in this. Everything is just working out for me."

Shkarin was in top form throughout the tournament with three technical superiority wins in three bouts and it was only in the final that he was test and did not manage to finish his bout before time.

In the semifinals, Shkarin blanked Martik PETROSYAN (ARM) while Seitkaliyev defeated Taizo YOSHIDA (JPN) in the other semifinal. However, Shkarin was hoping to get a rematch against Yoshida who had defeated Shkarin in the 2023 world U17 final.

"The motivation for me at this World Championship was that I really wanted to take revenge on the Japanese wrestler," Shkarin said. "I even told my friends that I could leave this championship upset only if I lost to the Japanese again. Nothing else would upset me as much. But it’s not my fault, it’s his -- he didn’t reach the final."

With the World U20 gold won, Shkarin will look to move to the Olympic weight class -- 87kg -- next year and plan his journey towards winning the Olympic medal in the future.

"Next year I want to move up to the 87 kg weight category," he said. "I’ll start working on my physical shape, try to gain muscle mass, and gradually settle into the 87 kg weight class. I want to try competing at seniors level."

Aykhan JAVADOV (AZE)Aykhan JAVADOV (AZE) celebrates after winning the gold medal at 60kg. (Photo: United World Wrestling / Amirreza Aliasgari)

The last time the World U20 Championships were held in Bulgaria, Azerbaijan won crowned three champions in Greco-Roman. However, at the next two editions, the country failed to win gold.

The 2025 edition of the U20 Worlds, back in Bulgaria, seems to have brought luck back for Azerbaijan as the nation won its first gold in Greco-Roman in the first final.

European U20 champion and two-time world U17 champion Aykhan JAVADOV (AZE) added a gold at the U20 level in his first year by beating Yurik MKHITARYAN (ARM) in the 60kg final.

The 18-year-old showed no signs of discomfort in the new age-group and won three out of his five bouts via technical superiority or fall. In the final, he maintained a good lead throughout and defeat Mkhitaryan, also 18 years old, 12-5.

Javadov was put in par terre in he first period and Mkhitaryan scored two turns using gut0-wrench for a 5-0 lead but as he was trying to complete the third one, Javadov blocked him and scored two points. Armenia challenged the call but it was clear block and two points and Mkhitaryan led 5-3 at the break.

Javadov got the par terre in the second period but he failed to score any points. It was the third passivity with which the momentum of the final changed. Javadov asked for par terre after third passivity, which doesn't award any points. But Javadov managed to turn him for two and then a reverse lift for another two points to lead 8-5.

Mkhitaryan tried to jump over the head but it did not work out as Javadov controlled him and slammed him on mat for four points. He ultimately won 12-5.

"Since childhood I have been very self-confident," Javadov said. "Age makes no difference, I always believe I deserve first place."

Javadov has now not faced defeat for three years and the gold medal in Samokov. But the debut at U20 Worlds made him a little nervous.

"I couldn’t fully prepare mentally for the final bout, most likely my opponent wasn’t that good either," he said. "I made a couple of mistakes and gave up points, but then I managed to pull myself together. In the second period I realized that my opponent was very tired, and I understood that I could take the advantage and win."

RESULTS

60kg
GOLD: Aykhan JAVADOV (AZE) df. Yurik MKHITARYAN (ARM), 12-5

BRONZE: Vakhtang LOLUA (GEO) df. Omer ALTAS (TUR), 9-0 (victory via cautions)
BRONZE: SURAJ (IND) df. Lucas LO GRASSO (FRA), 1-1

82kg
GOLD: Mikhail SHKARIN (UWW) df. Dias SEITKALIYEV (KAZ), 4-1

BRONZE: Taizo YOSHIDA (JPN) df. PRINCE (IND), 11-0
BRONZE: Azimjon SOATULLAEV (UZB) df. Martik PETROSYAN (ARM), 8-0