#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

U20 Worlds: After two heartbreaks, Kassimbek is world champ

By Vinay Siwach

SAMOKOV, Bulgaria (August 18) -- Yedige KASSIMBEK (KAZ) had lost two World U17 Championships finals, denying him the world champion tag.

He got his third chance to be a world champion on Monday at the World U20 Championships in Samokov and third time proved to be lucky for the Kazakhstan wrestler.

Wrestling a familiar opponent in Abolfazl MOHAMMAD NEZHAD (IRI) in the final, Kassimbek seemed in  no trouble during the six minute bout and captured the gold medal and his first world title with a 4-1 victory.

Yedige KASSIMBEK (KAZ)Yedige KASSIMBEK (KAZ) turns Abofazl MOHAMMAD NEZHAD (IRI) for match-winning two points in the 125kg final. (Photo: United World Wresting / Amirreza Aliasgari)

The 18-year-old had previously wrestled Mohammad Nezhad three times in his career and won all three. Kassimbek defeated the Iranian at the 2023 Asian U17 Championships, 8-1, in their first meeting. In 2024, he defeated him twice, in the semifinals at the World U17 and Asian U17 Championships, 4-3 and 2-2, respectively.

"I am very happy," Kassimbek said. "I have been waiting for this day for a long time, and I am glad [to win]. In the future, I will become an Olympic champion. I am already slowly preparing for this goal."

Mohammad Nezhad thought he may have a chance to change that record when he went up 1-0 in the final after Kassimbek failed to score after being put on the activity clock. But the second period was all about Kassimbek as he got a takedown and then turned the Iranian, wrapping Mohammad Nezhad's legs around his head, for two points.

The 4-1 lead and some defensive wrestling was enough for Kassimbek to win the final and claim his gold medal, making him the first wrestler to win the heaviest weight class at any World Championships.

Yedige KASSIMBEK (KAZ)World U20 champion at 125kg -- Yedige KASSIMBEK (KAZ). (Photo: United World Wrestling / Amirreza Aliasgari)

"Even though I have defeated the Iranian wrestler more than once, I take every opponent seriously," he said. "But when I stepped on the mat, I was confident in my victory."

While Kassimbek will have more age-group tournaments, he has ambitions to be at the senior level in quick time with some added strength and weight.

"I still have a lot of work ahead of me. I am still not strong enough," he said. "I need to work harder. I am eighteen years old, but I already want to compete at senior level, I just need to gain a little bit more weight."

PJ DUKE (USA)PJ DUKE (USA) celebrates after winning the 70kg gold medal in Samokov. (Photo: United World Wrestling / Amirreza Aliasgari)

U.S. wins 2 golds

Two returning bronze medalists from the U.S. -- PJ DUKE (USA) and Justin RADEMACHER (USA) -- upgraded their medals to gold.

Duke, a recent high school graduate, was the first world champion on Monday as he won a slugfest against Alexandr GAIDARLI (MDA), 7-5. Duke's gold comes a month he wrestles at the senior World Championships in Zagreb.

He scored the first five points against Gaidarli's one but the Moldovan a takedown and turn from Gaidarli made it 5-5 with him leading on criteria and 1:20 left on the clock.

Duke, however, remained composed and managed to get on a leg-attack and convert it into a takedown for a 7-5 match-deciding lead. Gaidarli's attempts to score at the end where easily negated  by Duke.

With the win, Duke denied Gaidarli a historic title which would have made him the first Freestyle world U20 champion since 1999 for Moldova.

PJ DUKE (USA)PJ DUKE (USA) scores a takedown over Alexandr GAIDARLI (MDA) in the 70kg final. (Photo: United World Wrestling / Kadir Caliskan)

"One thing I never really thought about, like obviously I've dreamed about winning a world title, but that feeling you get when you're on the podium when they're playing the national anthem. It's something I've never felt before and it's just so cool," Duke said.

Duke will have one month to rebound and wrestle in Zagreb, a competition much tougher than the U20 level.

"I got to definitely have a few things I need to tweak, easy fixes and minor technical changes," he said. "My body's is in good shape, I feel fine. I'm not too beat up on this."

Duke had to beat Yianni DIAKOMIHALIS (USA) in a best-of-three series to win the spot on the U.S. senior. While he celebrated his victory there, Duke had a subdued celebrations when he won in Samokov.

"The Final X was just a little different for me," he said. "I was definitely a bigger underdog there. It's just being on that senior team is my main goal. Coming from last year after losing the U20s. I just had to get that done. I tried not to show too much emotion but sometimes it's big deal, like final X, it comes out."

Justin RADEMACHER (USA)Justin RADEMACHER (USA) attempts a leg attack against Magomedgadzhi MAGOMEDOV (UWW) in the 97kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Rademacher had a rather straightforward final against Magomedgadzhi MAGOMEDOV (UWW) at 97kg. The match was majorly a one-move finish as Rademacher got on a leg attack and forced Magomedov towards the zone before throwing him in danger for four points.

From there on, Rademacher was happy to play the clock while Magomedov, struggling with his conditioning, never really got a chance to score until a late stepout to get on the board.

European U23 champion Ismail KHANIEV (UWW) got his world title to his name after he won the 74kg final against Adilet AKYLBEKOV (KGZ). Khaniev blanked Akylbekov, 11-0, with a series of takedowns.

In the first period, Khaniev had two takedowns, a turn and a stepout to lead 7-0. He finished the bout quickly in the second period with takedown and an exposure to win.

"This was my goal for the year," Khaniev said. "I needed to accomplish it, and I did. I rate my performance at this tournament 4 out of 5 because there is always room to grow, I still made some mistakes."

Khaniev had a tough bracket to go through, wrestling returning silver medalist Ladarion LOCKETT (USA) and European U20 champion Manuel WAGIN (GER), a wrestler he recently lost to at the European U20 Championships.

"Against Lockett, I was focused and really wanted to beat him, just like the German wrestler to whom I lost at the Europeans," he said. "I was very well prepared for the match [against Lockett], and I managed to win with full confidence."

Ismail KHANIEV (UWW)Ismail KHANIEV (UWW) won his first world title on Monday. (Photo: United World Wrestling / Amirreza Aliasgari)

Khaniev had lost to Wagin in Italy, 5-4, in a close semifinal but their rematch in Samokov followed a different storyline as Khaniev won via technical superiority.

"At the U20 European Championships I wasn’t fully prepared, I had injuries, although that is not an excuse," he said. "Here I really wanted to take revenge, I prepared very hard, did everything possible on my side, and it worked out."

Khaniev called the 74kg weight class as the "royal" one and wants to continue his career in it for the time being.

"I believe that if I continue to work hard, then even in such a competitive weight class I will be able to withstand the competition," he said. "This is considered the 'royal' weight. It will be very interesting for me to keep competing in this weight, unless my weight increases and I have to move up to a higher category."

RESULTS

70kg
GOLD: PJ DUKE (USA) df. Alexandr GAIDARLI (MDA), 7-5

BRONZE: Nurlan AGHAZADA (AZE) df. Goga OTINASHVILI (GEO), 4-0
BRONZE: Ebrahim ELAHI (IRI) df. Abdoullah NAKAEV (FRA), 6-4

74kg
GOLD: Ismail KHANIEV (UWW) df. Adilet AKYLBEKOV (KGZ), 11-0

BRONZE: Dosszhan KUL GAIYP (KAZ) df. Raul CASO (ITA), 6-3
BRONZE: Kanata YAMAGUCHI (JPN) df. Ladarion LOCKETT (USA), 10-0

97kg
GOLD: Justin RADEMACHER (USA) df. Magomedgadzhi MAGOMEDOV (UWW), 4-1

BRONZE: Konstantine PETRIASHVILI (GEO) df. Ibrahim BENEKLI (TUR), 8-3
BRONZE: Samir DURSUNOV (KAZ) df. VISHAL (IND), via fall

125kg
GOLD: Yedige KASSIMBEK (KAZ) df. Abolfazl MOHAMMAD NEZHAD (IRI), 4-1

BRONZE: Yusif DURSUNOV (AZE) df. Levan LAGVILAVA (FRA), 3-1
BRONZE: Cole MIRASOLA (USA) df. Narantulga DARMAABAZAR (MGL), 12-2