#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

South Asia in search of Women Wrestling High Performance Coach

Monday, August 18, 2025 - 15:59 By United World Wrestling Press

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Position Summary: High Performance Training center is seeking a highly motivated, successful coach to lead the Women’s Freestyle Programme. As the head coach, you will work in close collaboration with our multi-disciplinary staff. You will strategize, innovate and implement the technical and tactical training to increase the performance capacities of the female wrestlers. You must be driven, practical, open minded and forward thinking, you will tailor and drive the delivery of your coaching aligned to key responsibilities as outlined below;

Key Responsibilities 

Strategic Leadership 

  1. Work as part of the Women Wrestling Programme Coaching Team in the delivery of the Performance strategy, aligned with the centers strategic goals.
  • Work as part of the Wrestling Coaching Team in the implementation of improving the female Wrestler’s probabilities of success to ensure athlete progression and medal performances in the Women’s Programme.
  • Monitor and evaluate the effectiveness of athlete performance, using data insights to inform decisions and refine strategies.
  • Contribute to the Talent Identification, Talent Recruitment and Talent Confirmation strategies in the recruitment campaigns for talented Indian Wrestlers.  

Athlete and Team Development  

  • Work as part of the Wrestling Coaching Team in the design and overseeing of Individual Athlete Plans (IAPs) through a multi-disciplinary tailored to the technical, tactical, physical, and psychological needs of athletes to qualify for and perform at a future Olympic Games.
  • Foster a culture of Commitment, Ownership, Responsibility and Excellence in alignment with the institute CORE performance values. 
  • Ensure daily, weekly, monthly training session plans are designed within a performance plan which ensure clarity of session purpose and session intensities.
  • All sessions are required to be periodised in a way that manages the training load to achieve a balance of intensive progression but reduces the risk of athlete injury.
  • Ensure training camps, competitions, and other key events are planned and executed effectively, adhering to health & safety and safeguarding policies.
  • Ensure compliance with safeguarding, health & safety, anti-doping, and data protection policies across all IIS Judo activities. 

Key achievement targets

  • Achievement of athlete progression milestones and medal-winning performances at the Olympic Games, World Championship, Continental Games and Commonwealth Games.
  • Number of athletes transitioning from Junior to Senior performance standards meeting medal targets at Junior /Junior World Championships.
  • Advanced knowledge of Olympic-level Wrestling technical and tactical strategies.
  • Strong interpersonal skills, with the ability to build and maintain trust with athletes, coaches, and stakeholders.
  • Able to communicate in English (written and verbal) Current safeguarding certification and enhanced background clearance.

HIRING PAY RANGE: Salary dependent on experience 

Application Process: 
Interested candidates should send a cover letter,resume, and/or questions to:

  1. Rishabh.252001@icloud.com

Wishing you a successful application.