#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleSamokov

U.S. puts 2 in U20 Worlds finals; Kurugliyev closer to title

Monday, August 18, 2025 - 15:01 By Vinay Siwach

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SAMOKOV, Bulgaria (August 18) -- Kamil KURUGLIYEV (KAZ) earned himself a chance to win his first U20 world title after he made it to 92kg final Monday in Samokov, Bulgaria.

Kurugliyev, a former world U17 champion, has made the trip to World U20 Championships twice before this year but finished fifth in 2023 and won bronze in 2024, both at 97kg. He moved down to 92kg for this year's tournament and already upgraded his medal.

In a tough semifinal against returning bronze medalist Anar JAFARLI (AZE), Kurugliyev won a close bout 9-6, thanks to an early four-pointer move which gave him a huge advantage. Jafarli got a couple of takedowns but never seemed to trouble the Kazakhstan wrestler.

Kurugliyev will now face Sherzod POYONOV (UZB) in the final after the Uzbekistan wrestler pinned Gadzhimurad GADZHIBATYROV (UWW) in the other semifinal at 92kg.

Poyonov, the Asian U20 champion, blocked Gadzhibatyrov in one of the attacks and then kept him on the mat, pinning his shoulders for the win. Poyonov will look to become the first Uzbekistan wrestler to win gold since 2022.

The U.S. got two finalists on Monday at 65kg and 79kg. At 65kg, Luke STANICH (USA) defeated European U20 and U23 champion Amal DZHANDUBAEV (UWW) with some of the best wrestling in Samokov. Stanich kept his positions and defense and ultimately managed to score a takedown in the second period to beat Dzhandubaev 3-1 in the semifinals.

He will face Reiji UCHIDA (JPN) for the gold medal after the Japanese wrestler blanked Viktor BOROHAN (UKR), 10-0, using a series of stepouts and lace. Uchida is a product of the Yamanashi Gaikun University, the same university that produced world champion Masanosuke ONO (JPN) and Asian champion Takara SUDA (JPN).

Pan-American U20 champion William HENCKEL (USA) defeated Asian U20 champion AMIT (IND), 5-4, using a takedown and gut-wrench in the first period. He scored a stepout when put on activity period and then added a takedown and turn. Amit blocked the second turn attempt for two points but Henckel led 5-2 at the break.

Amit managed a stepout and point for passivity from Henckel but that was all for him as the U.S. wrestler moved into the final in which he will face returning bronze medalist and senior Asian champion Mahdi YOUSEFI (IRI).

At one point in the semifinal, Yousefi was down against European U20 bronze medalist Said SAIDULOV (UWW). But he managed to score takedowns at regular intervals to defeat Saidulov 15-7.

At 57kg, Sumit MALIK (IND) dominated his semifinal against Ion BULGARU (MDA) and won 11-3 and booked place in the final against Magomed OZDAMIROV (UWW) who held on to a nervous 3-1 win over Nurdanat AITANOV (KAZ) in the other semifinal.

Malik got on board first when he scored a stepout during his activity clock. He added a stepout and takedown to make it 4-0 at the break. He kept his attacks and got another takedown and stepout in the second period to build a 7-0 lead.

Bulgaru finally hit back with a takedown on the edge to cut the lead to 7-2 but Malik kept relentless forward pressure, scoring a stepout and takedown to lead 10-2. Both wrestlers were cautioned for open hands on faces but that did not affect Malik, who won 11-3 win.

Ozdamirov, who showed some crafty wrestling throughout the day, denied Nurdanat AITANOV (KAZ), 3-1, thanks to a takedown in the second period.

RESULTS

57kg
GOLD: Magomed OZDAMIROV (UWW) vs. Sumit MALIK (IND)

SF 1: Magomed OZDAMIROV (UWW) df. Nurdanat AITANOV (KAZ), 3-1
SF 2: Sumit MALIK (IND) df. Ion BULGARU (MDA), 11-3

65kg
GOLD: Luke STANICH (USA) vs. Reiji UCHIDA (JPN)

SF 1: Luke STANICH (USA) df. Amal DZHANDUBAEV (UWW), 3-1
SF 2: Reiji UCHIDA (JPN) df. Viktor BOROHAN (UKR), 10-0

79kg
GOLD: Mahdi YOUSEFI (IRI) vs. William HENCKEL (USA)

SF 1: Mahdi YOUSEFI (IRI) df. Said SAIDULOV (UWW), 15-7
SF 2: William HENCKEL (USA) df. AMIT (IND), 5-4

92kg
GOLD: Sherzod POYONOV (UZB) vs. Kamil KURUGLIYEV (KAZ)

SF 1: Sherzod POYONOV (UZB) df. Gadzhimurad GADZHIBATYROV (UWW), via fall
SF 2: Kamil KURUGLIYEV (KAZ) df. Anar JAFARLI (AZE), 9-6