#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

Olympic legend Icho returns to Athens to lead Japan’s next generation

Sunday, August 3, 2025 - 09:59 By Vinay Siwach

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ATHENS, Greece (August 2) -- In Athens, home of the Olympics, Kaori ICHO (JPN) is already one of the pantheon of greats.

Having once made history as an athlete here -- winning the first of four Olympic gold medals at the 2004 Olympics -- Icho now sets out to carve a new legacy, this time as coach to the next generation of Japanese talent.

In Athens, she is making her international debut as coach of the Japanese women's team at the World U17 Championships as she returns to the Ano Liossia Olympic Sports Hall, the same venue she won the Olympic gold.

"I have returned to this arena for the first time in 21 years," Icho told United World Wrestling. "I won an [Olympic] gold medal in this arena for the first time."

Icho, who ended her wrestling career in 2019, started coaching after the Tokyo Olympics. She has coached Miwa MORIKAWA (JPN) domestically as both Morikawa and Icho are recruited with ALSOK.

Japan managed to win only one gold medal in Women's Wrestling at the World Championships and finished third in the team race. While Japan is not used to finishing at that position in Women's Wrestling, the third-place highlighted that even Japan's second-tier team poses a significant challenge to the world.

The presence of Icho definitely helped the wrestlers, who were not only helped by her experience but the presence of the four-time Olympic champion motivated them.

Japan's world champion in Athens, Hanano OYA (JPN), said that watching Icho win her record fourth gold medal in Rio 2016 inspired her to take up wrestling.

"The reason I started wrestling was because of the 2016 Rio de Janeiro Olympics," Oya said. "It was when Kaori achieved her fourth consecutive victory, and I saw it on TV. I started wrestling myself, so I was very happy when she accompanied me and acted as my second coach, and I felt that I had to live up to her expectations."

Kaori ICHO (JPN)Kaori ICHO (JPN) coaches one of the members of the Japanese team. (Photo: United World Wrestling / Kadir Caliskan)

For Icho, not being on the mat and coaching from the corner was a different experience.

"I feel really strange being able to come back here as a coach," she said. "This tournament is the World Championships for those under 17 years old. I also became an Olympic gold medalist at this venue when I was 20 and I hope that the young athletes will work hard towards their Olympic dreams."

Back in 2004, the first Olympics when Women's Wrestling became part of it, Icho remembered the nervous and the excitement. The enjoyment, however, came only after she had won the gold.

"It was my first Olympics," she said. "I was very nervous and excited. I was here for about two weeks, from the opening ceremony to the closing ceremony. After winning, I went swimming in the Aegean Sea. It was a very enjoyable Olympics."

Kaori ICHO (JPN)Kaori ICHO (JPN) during a warm-up session of the Japanese team in Athens. (Photo: United World Wrestling / Kadir Caliskan)

When she landed at the airport in Athens on Monday, memories from the past came rushing back.

"I don't particularly feel it at the airport, but I wondered if it was this hot," she said. "I wondered what the venue will be like. I was reminiscing about 21 years ago."

Once at the venue, Icho was requested for photos from wrestlers and coaches which she obliged. With her first tournament as coach behind her, Icho is determined to work even harder as she prepares the senior Japan team for the World Championships in Zagreb, Croatia, this September.

"Coaches and players asked me to take pictures with them," she said. "I felt stronger coming here. I want to work harder as a coach."