#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleAthens

World U17 Championships 2025: Day 4 Wrestling Highlights

Thursday, July 31, 2025 - 07:31 By Vinay Siwach

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ATHENS, Greece (July 31) -- The World U17 Championships enters day four with Women's Wrestling continuing in five more weight classes -- 40kg, 46kg, 53kg, 61kg and 69kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

The semifinals in Women's Wrestling will begin at 17:00 hours local time and the medal bouts at 18:00 hours.

13:37: MANISHA (IND) gets the fall over Cassandra GONZALES (USA) inside the first period and reaches the semifinals at 69kg. Sixth Indian wrestler to reach semifinals in Women's Wrestling in Athens. Four on Wednesday, all reached the final. Can YASHITA (IND) and MANISHA (IND) keep the record?

13:35: Miranda KAPANADZE (GEO) is into the semifinals at 69kg! She is the first Georgian to reach so far in Women's Wrestling. A win away from historic medal! She defeated Nadia KOCIA (POL), 7-1.

13:15: World U17 champion Tania FERNANDEZ (USA) and European U17 champion Zalina TOTROVA (UWW) in a battle and it is Fernandez who comes out on top. Leading 6-5, Totrova tries a chest wrap but gives up four points. Fernandez eventually wins 13-6 at 61kg and is back in the semifinals

13:10: A 6-5 lead for Epenesa ELISON (USA) in the 53kg quarterfinal against European U17 champion Mariia ZHYTOVOZ (HUN) and then hits a four-pointer to make it 10-5. Zhytovoz can't make a comeback and falls to Elison 12-7

13:05: Jaclyn BOUZAKIS (USA) hands India its third defeat inside five minutes! She kept countering Kasish GURJAR (IND) with whizzers and then got the cradle and 12-4 win at 46kg. Bouzakis looks good to upgrade her bronze to gold this year.

13:02: Make that two losses for India as Rinka OGAWA (JPN) defends a takedown attempt from SAARIKA (IND) and wins 4-2. India challenges, asking for a clean takedown but at no point did Ogawa's three points touch the mat. She wins 5-2.

13:00: Maria GKIKA (GRE), the hosts Greece's best hope for a medal here, beats Elanur BERBER (TUR) 12-2 and enters the 46kg semifinals.

12:55: Maisie ELLIOTT (USA) hands India it's first defeat of the day as she she beats Preeti YADAV (IND), 6-2, at 40kg. Three takedowns for Elliott to Yadav's one.

12:35: Taina FERNANDEZ (USA), returning world champion, with a 10-0 technical superiority win over Zichen DONG (CHN). Only a takedown in the first period but she rallies her gut wrenches in the second and wins with 43 seconds left out of the four minutes.

12:27: Mariia ZHYTOVOZ (HUN) with a fall as well at 53kg over Baktygul ZHUMANAZAROVA (KGZ). Zhytovoz has not made too many mistakes and is now in the quarterfinals.

12:25: Miranda KAPANADZE (GEO), Georgia's first-ever European U17 champion in WW, wins 7-2 over Natalie WOJCIECHOWSKI (CAN). She is looking to win a medal at the World Championships after missing out last year.

12:20: MANISHA (IND) pins Dilrabo DULLIEVA (UZB) at 69kg to continue the Indian juggernaut at the World U17 Championships in Women's Wrestling.

12:00: Epenesa ELISON (USA) is on a mission! She pins Maria VANDOULAKI VANDOULA (GRE) at 53kg. Nice cradle from Elison. Back to back wins for the U15 Pan-Am champ

11:45: World U17 bronze medalist Jaclyn Rose BOUZAKIS (USA) is so good! She catches Yuting YUAN (CHN) on different occasions and wins 7-4 at 46kg.  

11:30: India has been unbeaten today, with Kasish GURJAR (IND) at 46kg, YASHITA (IND) at 61kg and SAARIKA (IND) at 53kg all win their respective matches.

11:25: Mariia ZHYTOVOZ (HUN), European U17 champion, takes out Fatima BAYRAMOVA (AZE) at 53kg with a fall. Offense at it's best from Zhytovoz

11:20: Waka AWANO (JPN) with two four-point throws and she beats Asian U17 champion Zhaidar MUKAT (KAZ), 10-0 at 61kg. Awano's counter-attacks were too much for Mukat.

10:45: Jiaqing JIANG (CHN) rolls to a 12-3 win over Josefine WIDMANN (GER) at 53kg. Epenesa ELISON (USA) with some big doubles as she beats Kanita SPAHIJA (KOS) 12-0 at 53kg as well.

10:30: Welcome to day three of Women's Wrestling at the U17 World Championships. Action continues in 40kg, 46kg, 53kg, 61kg and 69kg.