#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Budapest Ranking Series Live: Day 2 Results and Live Blog

Friday, July 18, 2025 - 08:40 By Vinay Siwach

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BUDAPEST, Hungary (July 18) -- The second day of the Budapest Ranking Series will see action in Freestyle 74kg, 86kg and 92kg and Women's Wrestling 50kg, 53kg, 57kg, 59kg and 72kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

14:35: Elena BRUGGER (GER) pins Anastasiia SIDELNIKOVA (UWW) after an 11-0 to enter the 59kg final. Erika BOGNAR (HUN) gives the hosts a finalists as well after beating Nadzeya BULANAYA (UWW), 5-1.

14:25: A pin from Helen MAROULIS (USA) and she marches into the 57kg final in her first competition since the Olympics. Tamara DOLLAK (HUN) had no answers to Maroulis' class. Maroulis will now face another youngster, NEHA (IND), who defeated Roza SZENTTAMASI (HUN) 8-4 in the other semifinal.

14:15: Natalia MALYSHEVA (UWW) survives a huge head-throw from Seoyoung PARK (KOR) in the final 30 seconds to beat her 5-4 and enter the 53kg final in which she will take on ANTIM (IND) after the Indian defeated Felicity TAYLOR (USA) 10-0. A series of five different takedowns there. Antim had beaten Malysheva 10-0 at the Mongolian Open in June.

14:05: Two pins in the 50kg semifinals! Elizaveta SMIRNOVA (UWW) pins Kseniya STANKEVICH (UWW) while Evin DEMIRHAN (TUR) pins Natalia PODUVOA (UWW).

Women's Wrestling semifinals

14:00: Trent HIDLAY (USA) reaches the final at 92kg after Dauren KURUGLIEV (GRE) pulls out injured seconds into the bout. Kurugliev seems to have fallen on his knee as Hidlay scored a takedown. Hidlay will take on world silver medalist Miriani MAISURADZE (GEO) in the final after the Georgian wins via technical superiority against Musza ARSUNKAEV (HUN)

13:55: Mahamedkhabib KADZIMAHAMEDAU (UWW) pins Ali SAVADKOUHI (IRI) in the 86kg semifinal after building up a lead. Savadkouhi had one exposure turn but that was all as Kadzimahamedau defended another attack and then scored a takedown. He finally pins Savadkouhi to enter the final in which he will face Arsenii DZHIOEV (AZE) who rolled to a 10-0 win over Osman GOCEN (TUR).

13:40: World U23 champion Magomed KHANIEV (AZE) has had an excellent morning session which he caps off with a semifinal victory over (BRN) Magomedrasul ASLUEV (BRN). He gets Takahashi for the gold medal bout.

13:35: Kota TAKAHASHI (JPN) and David CARR (USA) locked in a battle. Both are the representatives at the World Championships for their respective countries. Takahashi with the first opening but Carr runs out of zone. He is docked a point for fleeing. Takahashi up 2-0. Double-leg from Takahashi but Carr has the chest-wrap. Exposure from Carr but Takahashi keeps control. It's awarded only two points for the Japan wrestlers and nothing for Carr. Takahashi leads 4-0 at the break. Takahashi doesn't slow down in the second period and scores two stepouts to make it 6-2. Carr fires back with a takedown to cut the lead to 6-2. He scores another takedown and now Takahashi is feeling the pace of the bout. Carr tries to turn but is blocked in the process, as Takahashi earns two points. A reversal makes it 8-5. Carr with a takedown with 10 seconds left to make it 8-7. Takahashi defends the final 10 seconds to win 8-7 but we have United States challenge. Nothing on review and Takahashi wins the semifinal

Semifinals begin at 13:30 local time

13:00: Mahamedkhabib KADZIMAHAMEDAU (UWW) with a top 9-1 win at 86kg against Nurzhan ISSAGALIYEV (KAZ) and he secures his place in the semifinals in which he will face Savadkouhi of Iran.

12:50: Ali SAVADKOUHI (IRI) shuts out Rakhim MAGAMADOV (FRA) in the 86kg quarterfinal and wins 5-0. He reaches the semifinal.

12:40: David CARR (USA) comes out aggressively with the whistle against Orozobek TOKTOMAMBETOV (KGZ) and scores a stepout. A takedown to take a 3-0 lead. He adds another stepout and leads 4-0. He adds four more points and doesn't let Toktomambetov any chance to scoring to win 8-0 and advance.

12:37: Kota TAKAHASHI (JPN) is slowed down by Murad KURMAGOMEDOV (HUN) but the Hungarian can't stop him from winning the 74kg bout 3-0. Two stepouts in that win.

12:20: Excellent positioning and defense from Helen MAROULIS (USA) as she beats Iryna KURACHKINA (UWW) 7-0 in their 57kg quarterfinal. Maroulis looks in top form in the two bouts so far.

12:10: Dauren KURUGLIEV (GRE) has no trouble in seeing off Osman NURMAGOMEDOV (AZE), 5-1, in the 92kg quarterfinal. This is better score line than the European final in which Kurugliev won by two points.

12:00: ANTIM (IND) has just beaten Zeynep YETGIL (TUR) 10-0 in the opening round at 53kg. Yetgil had handed Antim a 10-0 thrashing in the first bout at Paris Olympics and this match was a completely different between the two.

11:45: Kota TAKAHASHI (JPN) and Taimuraz SALKAZANOV (SVK) are in battle at 74kg. But it Takahashi who comes out the winner 6-6 on criteria. He will face Murad KURMAGOMEDOV (HUN) next

11:35: David CARR (USA) has a back-and-forth bout with Turan BAYRAMOV (AZE) but he hands the Azerbaijani a 5-3 loss at 74kg. Carr is the United States representative for the World Championships.

11:20: Two Indians entered at 50kg and both start off with wins. NEELAM (IND) has a close 10-8 match with Madison PARKS (CAN) while Priyanshi PRAJAPAT (IND) beats Audrey JIMENEZ (USA), 3-0.

11:15: First sight of Helen MAROULIS (USA) internationally since the 2024 Paris Olympics. There is absolutely no sign of any rust as she uses the arm-bar to pin compatriot Amanda MARTINEZ (USA) inside the first period at 57kg. Paris Olympic champ Sarah HILDEBRANDT (USA) is in the coaches' corner here.

11:00: Natalia PUDOVA (UWW), winner of Mongolia Open Ranking Series, starts with a 12-4 victory over Emma LUTTENAUER (FRA) at 50kg. One of the most attacking wrestlers at 50kg is definitely a medal threat in Zagreb.

10:45: Osman NURMAGOMEDOV (AZE) has no trouble in keeping Magomed SHARIPOV (BRN) off himself and he wins his first bout at 92kg, 6-1, to move one. On the other mat, Trent HIDLAY (USA) beats Abubakr ABAKAROV (AZE) 7-2. This means that Nurmagomedov may be the first choice for Azerbaijan now for the World Championships.

10:30: The day two of the Ranking Series event in Budapest will see three Freestyle weight classes and four Women's Wrestling. Big names will be on the mats in the Hungarian capital.