#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Ranking Series: Double delight for Japan, Sujeet gives India gold

Thursday, July 17, 2025 - 22:39 By Vinay Siwach

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BUDAPEST, Hungary (July 17) -- Asian champion Takara SUDA (JPN) and world silver medalist Yoshinosuke AOYAGI (JPN) showed on Thursday why they will be prime contenders for gold medal at the World Championships in Zagreb in September.

Suda and Aoyagi earned two gold medals at 61kg and 70kg respectively, and reminded the world about Freestyle powerhouse Yamanashi Gakuin University in Japan.

Suda, who has not lost a match this year, won his second Ranking Series gold medal in 2025, adding to his gold from Tirana. But he needed a big comeback in the 61kg final against Taiyrbek ZHUMASHBEK UULU (KGZ) in the dying seconds, winning 5-3.

Zhumashbek Uulu led 3-1 with 13 seconds remaining in the match when Suda used a snap to off balance Zhumashbek Uulu and go behind. He tried a takedown but then switches the direction and brings Zhumashbek Uulu to the mat, back first.

Zhumashbek Uulu tried to defend it with a whizzer but failed and Suda turned on his head without any danger to get the two points and win 3-3 on criteria. Kyrgyzstan challenged the call but on review, Suda was awarded four points and the scored changed to a 5-3 win for the Japanese.

In February, Suda won the gold medal in Tirana after an 8-8 victory over Nachyn MONGUSH (UWW) and then won the Asian Championships gold medal over UDIT (IND) 6-4 in March.

Zhumashbek Uulu, who won Mongolian Open in June at 65kg, returned to 61kg after an year of competing at 65kg. He defeated Udit earlier in the day and reached the final but failed to cross the final hurdle.

With the win, Suda has clearly shown signs that he will be a gold-medal threat in Zagreb at 61kg, a weight class won by his high school and university teammate Masanosuke ONO (JPN) in 2024.

Aoyagi, who had also won gold medal in Tirana, was more dominant in his gold medal run. In Tirana, European silver medalist Arman ANDREASYAN (ARM) had pulled out injured in the final.

Incidentally, he made the final against Aoyagi in Budapest on Thursday and this time he decided to wrestler. However, the winner was the same.

Aoyagi used a head-in-the-hole move to score four points in his 8-0 victory in the final of the 70kg weight class. Andreasyan had no answer to Aoyagi's attack despite being in advantageous positions during the final.

The Armenian was put on the activity clock during which he failed to score and gave up four points. Aoyagi, leading 5-0, won a challenge when Andreasyan was awarded two points for a takedown but on review, it was clear that Andreasyan had both his feet outside before completing a takedown.

With a 6-0 lead, Aoyagi scored a beautiful duck-under for two points and lead 8-0, the final score for the winner.

SUJEET (IND)SUJEET (IND) celebrates after beating Vazgen TEVANYAN (ARM) in the 65kg semifinal. (Photo: United World Wrestling / Amirreza Aliasgari)

Sujeet ends Indian drought

India failed to win any gold medals at the senior level in 2025 as it drew blank at the Asian Championships in March and Mongolian Open in June. However, Asian U23 champion SUJEET (IND) ended that curse for India by winning the 65kg gold medal in Budapest.

While he has age-group world and continental medals, Sujeet's run in Budapest and gold medal can be considered his biggest medal yet as he defeated Paris bronze medalist Islam DUDAEV (ALB) in the first bout, European U23 silver medalist Khamzat ARSAMERZOUEV (FRA) in the quarterfinal and world medalist Vazgen TEVANYAN (ARM) in the semifinal.

Ali RAHIMZADE (AZE) was up in the final and Sujeet, who showed glimpses of Tokyo bronze medalist Bajrang PUNIA (IND), made sure he doesn't let his guard down in the last match.

Sujeet conceded an activity point in the first period and was down 1-0 at the break against Rahimzade. But as soon as the second period began, Sujeet put pressure on Rahimzade, who kept dropping on his knees in the zone to avoid the pushout.

But Sujeet did not back down and scored a takedown when Rahimzade was on the activity clock. Leading 3-1, Sujeet added another takedown and completed a 5-1 victory over Rahimzade and captured the gold medal, his first of Ranking Series events.

At 57kg, world U20 champion Luke LILLEDAHL (USA) needed three straight comebacks to win the gold medal. He defeated Islam BAZARGANOV (AZE) 3-1 in the final to capture his first gold at the senior level.

Lilledahl scored a takedown using a reattack with 20 seconds remaining in the match against Bazarganov to clinch a 3-1 win. His semifinal victory over RAHUL (IND) was even more dramatic as he managed to come back from 6-2.

Rahul used a leg-turk to score six point and lead 6-2 but Lilledahl scored a stepout and then blocked an attempted duck-under and put Rahul's back on the mat for two points. In the final 20 seconds, he threw off Rahul when the Indian was trying to hit a double-leg attack and won 7-6. In his first bout of the day, he scored a pushout with just 0.01 seconds left on the clock and dashed the dreams of Niklas STECHELE (GER).

World silver medalist Vladimeri GAMKRELIDZE (GEO) returned to 79kg from 86kg and instantly showed results, winning the gold medal in Budapest. He blanked Magomet EVLOEV (TJK), 5-0, in the final

At 125kg, Bahrain won its second gold of the tournament as Shamil SHARIPOV (BRN) defeated Dzianis KHRAMIANKOU (UWW), 5-3.

Photo

RESULTS

57kg
GOLD: Luke LILLEDAHL (USA) df. Islam BAZARGANOV (AZE), 3-1

BRONZE: RAHUL (IND) df. Niklas STECHELE (GER), 4-0
BRONZE: Aryan TSIUTRYN (UWW) df. Roberti DINGASHVILI (GEO), 10-0

61kg
GOLD: Takara SUDA (JPN) df. Taiyrbek ZHUMASHBEK UULU (KGZ), 5-3

BRONZE: Bekzat ALMAZ UULU (KGZ) df. Emrah ORMANOGLU (TUR), 4-3
BRONZE: Assylzhan YESSENGELDI (KAZ) df. Giorgi GONIASHVILI (GEO), 10-0

65kg
GOLD: SUJEET (IND) df. Ali RAHIMZADE (AZE), 5-1

BRONZE: Goderdzi DZEBISASHVILI (GEO) df. Alibeg ALIBEGOV (BRN), 7-7
BRONZE: Vazgen TEVANYAN (ARM) df. Khamzat ARSAMERZOUEV (FRA), 9-0

70kg
GOLD: Yoshinosuke AOYAGI (JPN) df. Arman ANDREASYAN (ARM), 8-0

BRONZE: Sina KHALILI (IRI) df. Austin GOMEZ (MEX), via inj. def.
BRONZE: Akaki KEMERTELIDZE (GEO) df. Abbas EBRAHIM (IRI), 11-4

79kg
GOLD: Vladimeri GAMKRELIDZE (GEO) df. Magomet EVLOEV (TJK), 5-0

BRONZE: Georgios KOUGIOUMTSIDIS (GRE) df. Lucas KAHNT (GER), 10-0
BRONZE: Fariborz BABAEI (IRI) df. Bolat SAKAYEV (KAZ), 2-0

97kg
GOLD: Akhmed TAZHUDINOV (BRN) df. Zbigniew BARANOWSKI (POL), 11-0

BRONZE: Jonathan AIELLO (USA) df. Juhwan SEO (KOR), 10-0
BRONZE: Adlan VISKHANOV (FRA) df. Merab SULEIMANISHVILI (GEO), 9-4

125kg
GOLD: Shamil SHARIPOV (BRN) df. Dzianis KHRAMIANKOU (UWW), 5-3

BRONZE: Robert BARAN (POL) df. Demetrius THOMAS (USA), 6-0
BRONZE: Alen KHUBULOV (BUL) df. Vladislav BAJCAJEV (HUN), 3-0