#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Ranking Series: Tazhudinov Shows No Rust on His Way to Gold

Thursday, July 17, 2025 - 21:32 By Vinay Siwach

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BUDAPEST, Hungary (July 17) --  Akhmed TAZHUDINOV (BRN) gave an early preview to what to expect from him at the World Championships in September.

The Paris Olympic champion won the gold medal in the 97kg weight class at the Budapest Ranking Series, outscoring his opponents 44-2 in four bouts and never appearing in trouble on the mat.

"I feel very good," Tazhudinov said. "I'm very happy to be back on the mat. It’s been almost a year I haven’t been competing  and it’s such a pleasure for us when you come back and win a gold medal."

The final Ranking Series event of the season kicked off in Budapest on Thursday with several familiar names winning gold medals. Asian champion Takara SUDA (JPN), world silver medalist Yoshinosuke AOYAGI (JPN), world U20 champion Luke LILLEDAHL (USA) and SUJEET (IND) were among the gold medalists on day one.

But none were as dominant as Tazhudinov.

The Bahrain star returned to competition for the first time since Paris Olympics competing last week in Madrid, where he won gold at the Grand Prix of Spain. In Budapest, he followed it up with another flawless run, claiming his second gold medal in as many weeks.

"Overall I’m satisfied with my performance. I would say I’m not yet in full form, so I’m pleased with how I did. I’ll reach 100% form by the World Championships," he said.

Wrestling in just his third career Ranking Series, Tazhudinov capped the day with an 11-0 technical superiority win over veteran Zbigniew BARANOWSKI (POL) in the final.

He opened the tournament with a 14-2 win over Adlan VISKHANOV (FRA), who clearly looked smaller for the weight class and had trouble matching Tazhudinov in every aspect of the game.

Tazhudinov hit a big double-leg attack for four points but Viskhanov got two points for exposure. But that was only opening Tazhudinov allowed for the rest of the bout. Viskhanov tried a few leg attacks but Tazhudinov scored a takedown and two turns to be up 10-2 before an arm-bar attempt turned into takedown for his win.

In the quarterfinals, Tazhudinov needed just one minute to defeat Aliaksandr HUSHTYN (UWW). In the semifinals, he dispatched Merab SULEIMANISHVILI (GEO) in 1:48, winning 10-0.

Despite the dominant performance in Budapest, Tazhudinov admitted the World Championships would present a tougher challenge. He’s expected to defend his 97kg world title in Zagreb.

"We’ll have two training camps leading up to the World Championships, and I think after those camps I’ll be fully ready," he said. "There will be very strong, tough opponents. So I’ll prepare thoroughly and focus on performing even better."