#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Ranking Series: Tazhudinov wins gold; Sujeet, Suda champions in Budapest

Thursday, July 17, 2025 - 08:07 By Vinay Siwach

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BUDAPEST, Hungary (July 17) -- The final Ranking Series of the season begins Thursday in Budapest with seven Freestyle weight classes -- 57kg, 61kg, 65kg, 70kg, 79kg, 97kg and 125kg.

WATCH LIVE | LIVE MATCH ORDER | FREESTYLE PREVIEW

19:55: Bahrain gets a second gold medal as Shamil SHARIPOV (BRN) hangs on for a 5-3 win over Dzianis KHRAMIANKOU (UWW) in the 125kg final.

19:35: Akhmed TAZHUDINOV (BRN) makes it another 11-0 victory and wins gold medal at 97kg. That is his fourth technical superiority win today. Since his Paris gold, Tazhudinov wrestled in Spain and won gold and now adds a second in two weeks.

19:10: Vladimeri GAMKRELIDZE (GEO) is so good in his defense and he uses it to great effect and beats Magomet EVLOEV (TJK) 5-0 and takes the gold medal at 79kg at the Budapest Ranking Series.

18:35: Yoshinosuke AOYAGI (JPN) wins Ranking Series gold medal at 70kg after beating Arman ANDREASYAN (ARM) 8-0 in the final. Just a really strong performance overall as he gets ready for World Championships.

18:10: SUJEET (IND) gives India a Ranking Series gold medal in Freestyle after beating Ali RAHIMZADE (AZE). A bit of Bajrang PUNIA (IND) in Sujeet as he only gives up a activity point in the first period and upped the pace in the second scoring two takedowns and point for activity to win the gold medal.

17:45: Takara SUDA (JPN) with a buzzer-beating four-pointer in the 61kg final to win gold medal! Suda was down 3-1 against Taiyrbek ZHUMASHBEK UULU (KGZ) with 10 seconds remaining. Suda snaps Zhumashbek Uulu and then brings him down on the mat. Zhamashbek Uulu tries to defend but in clearly on his back and Suda has control. Suda is awarded a 3-3 criteria win.

Kyrgyzstan challenges but that is awarded four points to Suda and he wins 5-3

17:20: Luke LILLEDAHL (USA) is the champion at 57kg after he pulls off a takedown in the last 25 seconds against Islam BAZARGANOV (AZE). Both wrestlers exchanged activity points and Lilledahl led 1-1 on criteria but he scored a takedown to pull off a clear 3-1 victory.

17:00: The medal bouts in all weight classes begin now. The bronze medals will be held on Mat B and C while the gold-medal bout will be on Mat B.

Budapest Ranking Series 2025 Day 1 Semifinal Report

Olympic champions Akhmed TAZHUDINOV (BRN), who wrestled at the Grand Prix of Spain last week in his first tournament since Paris Olympics, reached the 97kg final at the Budapest Ranking Series on Thursday.

Wrestling only in his third-ever Ranking Series, Tazhudinov posted three straight technical superiority wins and entered the final against Zbigniew BARANOWSKI (POL).

Opening his day with a 14-2 win, Tazhudinov manhandled Adlan VISKHANOV (FRA) and capitalized on the half-hearted attacks of the French wrestler. He hit a big double-leg attack for four points but Viskhanov got two points for exposure.

But that was only opening Tazhudinov allowed for the rest of the bout. Viskhanov tried a few leg attacks but Tazhudinov scored a takedown and two turns to be up 10-2 before an arm-bar attempt turned into takedown for his win.

Aliaksandr HUSHTYN (UWW) was next and Tazhudinov needed just a minute to beat him. In the semifinals, he took 1 minute and 48 seconds to see off Merab SULEIMANISHVILI (GEO), 10-0.

Baranowski had a contradictory run to the final as he won 6-6 on criteria against Jonathan AIELLO (USA) before a 7-5 victory over VICKY (IND) in the quarterfinals. He improved the score line to 7-3 in the semifinal against Juhwan SEO (KOR).

In other weight classes, world U20 champion Luke LILLEDAHL (USA) needed two last-second wins in quarterfinals and semifinals to book a place in the final. He defeated Niklas STECHELE (GER) 4-2 with a pushout in the last second and then handed RAHUL (IND) a 7-6 loss with a takedown in the final moments.

He will take on Islam BAZARGANOV (AZE) for the gold medal after the Azerbaijan wrestler beat Roberti DINGASHVILI (GEO), 5-2.

Asian champion at 61kg Takara SUDA (JPN) showed why he one of the medal threats at the World Championships in Zagreb. Suda wrestled two bouts before reaching the final and won them without much trouble. He began with a 12-2 win over Giorgi GONIASHVILI (GEO) and then posted a 4-3 win over Assylzhan YESSENGELDI (KAZ).

He will face Taiyrbek ZHUMASHBEK UULU (KGZ) in the final after the Kyrgyzstan beat his compatriot Bekzat ALMAZ UULU (KGZ), 3-2. A win against Suda in the final can be a huge confidence booster for the Kyrgyz wrestler.

At 65kg, SUJEET (IND) was a surprise finalist after he got the better of Paris Olympic medalist Islam DUDAEV (ALB), 11-0, and then beat Vazgen TEVANYAN (ARM), 6-1, in the semifinals.

He will take on Ali RAHIMZADE (AZE) in the final who defeated Alibeg ALIBEGOV (BRN), 9-2, in the other semifinal.

At 70kg, Yoshinosuke AOYAGI (JPN) and Arman ANDREASYAN (ARM) set up the final which will be a clash between two continental silver medalists. Aoyagi was in red-hot form in Budapest and outscored his opponents 28-3 before the final.

Vladimeri GAMKRELIDZE (GEO), after his small quest at 86kg, returned to 79kg and made it to the final in Budapest after a 2-0 win over Bolat SAKAYEV (KAZ) in the semifinal. He will face Asian silver medalist Magomet EVLOEV (TJK) in the final. The Tajik stunned Georgios KOUGIOUMTSIDIS (GRE) in the semifinal using a cradle in just 21 seconds.

Kougioumtsidis dominated his matches till the semifinals but could not stop Evloev from finishing the cradle and had to make his way to the bronze-medal bout instead of gold.