#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBudapest

Ranking Series: Tazhudinov leads star-studded Freestyle field

Wednesday, July 16, 2025 - 10:54 By Vinay Siwach

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BUDAPEST, Hungary (July 15) -- Akhmed TAZHUDINOV (BRN) marked his return after the Paris Olympic Games with gold at the Grand Prix of Spain. If his opponents thought their will be any rust after the long break, they were mistaken. Tazhudinov won four bouts, all via technical superiority, without giving up a point.

And if you missed watching the Grand Prix, Tazhudinov continues his return in Budapest at the Ranking Series, the last before the World Championships in Zagreb, Croatia.

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Tazhudinov has been on an eight-tournament gold-medal winning streak dating back to 2023 Asian Championships. The only international loss he suffered was in 2023 at the Ibrahim Mustafa Ranking Series. But Tazhudinov now is perhaps the best wrestler walking on the planet right now.

The 97kg weight class in Budapest will see Tazhudinov take on the likes of Batyrbek TSAKULOV (SVK), Merab SULEIMANISHVILI (GEO), Zbigniew BARANOWSKI (POL), Jay AIELLO (USA), Aliaksandr HUSHTYN (UWW) among others.

But no name on that list seems a threat to Tazhudinov, who is likely to put on another masterclass.

Tazhudinov is not the only start landing in Budapest. Mahamedkhabib KADZIMAHAMEDAU (UWW), Dauren KURUGLIEV (GRE), Islam DUDAEV (ALB), Vazgen TEVANYAN (ARM), Iszmail MUSZUKAJEV (HUN), Georgios KOUGIOUMTSIDIS (GRE) and Givi MATCHARASHVILI (GEO) to name a few others.

European silver medalist Kadzimahamedau will be at 86kg, his weight class since the start of this season as he tries to be at his third Olympics in 2028. But the bracket in Budapest will be a testing one as Arsenii DZHIOEV (AZE), Rakhim MAGAMADOV (FRA), Ali SAVADKOUHI (IRI), Boris MAKOEV (SVK) and Osman GOCEN (TUR) are some of the big names.

Savadkouhi is leading a small Iran team that made it to Budapest. While he will be at 86kg, Abbas EBRAHIMZADEH (IRI) and Sina KHALILI (IRI) are entered at 70kg. Fariborz BABAEI (IRI) will be at 79kg for Iran.

Khalili and Ebrahimzadeh are potentially trying to be on the Iran team for Zagreb. A win in Budapest will at least guarantee the winner a domestic playoff of chance if Iran decides that way.

But a gold medal won't be easy. European medalist Arman ANDREASYAN (ARM), Kanan HEYBATOV (AZE), world champion Iszmail MUSZUKAJEV (HUN) and world silver medalist Yoshinosuke AOYAGI (JPN) are all going for gold.

Aoyagi, who will be Japan's representative in Zagreb as well, will be the favorite given his crafty style and technique. Muszukajev has not looked the same as he did while winning the 2023 world gold in Belgrade.

For Babaei at 79kg, the challenge will come from Asian medalist Khidir SAIPUDINOV (BRN), European silver medalist Zelimkhan KHADJIEV (FRA), world silver medalist Vladimeri GAMKRELIDZE (GEO), European Georgios KOUGIOUMTSIDIS (GRE), former world U20 silver Ryunosuke KAMIYA (JPN).

Kougiomtsidis is competing for the first time since the Paris Games in which he lost in first round. But at 79kg, Kougiomtsidis can be a real threat for his opponent.

Gamkrelidze, a force at 79kg, is dropping from 86kg after an unsuccessful attempt to qualify for Paris and even at April's European Championships. Kamiya won the Meiji Cup recently and will be Japan's representative at 79kg in Zagreb.

In one of the highly contested weight classes, 74kg can see a few surprises. Azerbaijan is sending Turan BAYRAMOV (AZE) and Magomed KHANIEV (AZE), undoubtedly its best talents at this weight class.

Kota TAKAHASHI (JPN), the world U23 champion, and returning after injury will be keen on proving himself at the senior level. Asian silver medalist Orozobek TOKTOMAMBETOV (KGZ), European bronze Tajmuraz SALKAZANOV (SVK) and United States' star David CARR (USA) are also in the field.

Giorgi ELBAKIDZE (GEO), Murad KURAMAGOMEDOV (HUN) and JAIDEEP (IND) will hope to finish on the podium at 74kg.

At 92kg also, Azerbaijan has Abubakr ABAKAROV (AZE) and Osman NURMAGOMEDOV (AZE), perhaps in a bid to finalize their selection for Zagreb. 

But it will be European champion Dauren KURUGLIEV (GRE) who will be the favorite to win the gold medal in Budapest. World silver medalist Miriani MAISURADZE (GEO) needs to find his confidence back before World Championships, and medal in Budapest will do exactly that.

The 57kg weight class has world U20 champion Luke LILLEDAHL (USA) who will be at his first Ranking Series and it will be big test for him. He has the likes of Islam BAZARGANOV (AZE), Roberti DINGASHVILI (GEO), Luka GVINJILIA (GEO), Aryan TSIUTRYN (UWW), RAHUL (IND) and Bekzat ALMAZ UULU (KGZ) who have senior level experience.

A gold medal in Budapest can give a big boost to Lilledahl as he tries to make the senior team in the U.S. in the coming years. He lost to Spencer LEE (USA) in the domestic playoffs for World Championships.

Asian champion Takara SUDA (JPN), who won in Tirana, will be at 61kg and so will be his opponent UDIT (IND), who lost to Suda in the final in Amman.

Add to the mix Taiyrbek ZHUMASHBEK UULU (KGZ) and Emrah ORMANOGLU (TUR), who recently won the Yasar Dogu. Incidentally, he also beat Udit in the final in Turkiye. Former world silver medalist Seth GROSS (USA) has also entered at 61kg. 

Tokyo Olympic bronze medalist Islam DUDAEV (ALB) missed the European Championships due to an injury but he is returning to international competition. He may face stiff challenge from Vazgen TEVANYAN (ARM), Khamzat ARSAMERZOUEV (FRA), SUJEET (IND) and Abdulmazhid KUDIEV (TJK).

European champion at 125kg Giorgi MESHVILDISHVILI (AZE) has a chance to earn more ranking points before the World Championships with a gold medal in Budapest. 

While he starts as the favorite, he is likely to face Solomon MANASHVILI (GEO) who lost to him in the final seconds of the European final to finish with silver. The Georgian will be keen to avenge that loss. Matcharashvili, European champion at 97kg, will also be at 125kg perhaps to not reduce weight before the World Championships.

European U23 champions Georgi IVANOV (BUL) and Alen KHUBULOV (BUL, , Vlagyiszlav BAJCAJEV (HUN) and Robert BARAN (POL) are also contenders to finish on the podium.