#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#GrecoRoman

'Thank you, wrestling': Tokyo Olympic medalist Elsayed, 27, retires

Monday, July 14, 2025 - 10:34 By Vinay Siwach

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EGYPT (July 14) -- Tokyo Olympic bronze medalist Mohamed ELSAYED (EGY) has announced his retirement from wrestling, concluding a distinguished career that included two Olympic appearances and two world U23 gold medals.

Elsayed posted on Instagram about his struggles with injuries and shared that the decision to retire was the "most difficult" for the 27-year-old wrestler.

"After many years of hard work, challenges, and victories [and] after I honored my country and raised its flag in internationally, and was able to achieve my dream and win an Olympic medal in Greco-Roman wrestling, I have reached the most difficult decision in my sports career.  I have decided to officially announce my retirement," Elsayed wrote in an emotional post.

Having won five gold medals at the African Championships, Elsayed was a trailblazer in Greco-Roman and was Egypt's new-found hope for the Olympics. He did not disappoint in Tokyo, where he had a surprising run to the semifinal, which he lost to Parviz NASIBOV (UKR), 7-6.

He bounced back in the bronze-medal bout and defeated Artem SURKOV (ROC), 1-1 to capture bronze, Egypt's first medal since 2012 London Olympics and only the third since 1960.

"Wrestling has always been more than just a sport to me," he wrote. "It was my life, my passion, and my support in the most difficult times. I thank God for every moment I lived on the mat and every moment of pride, and every encouragement I heard from my family, fans, and country."

One of the biggest achievements of Elsayed, apart from the Olympic medal, was winning successive world U23 gold medals in 2018 and 2019 at 67kg.

Elsayed expressed gratitude to various individuals who supported him throughout the journey including coaches and trainers. He also thanked wrestling.

"I thank every coach who helped me, every colleague who stood by me, and everyone who supported me with a kind word or a prayer from the heart. Thank you to everyone who was part of the journey.

"Thank you to wrestling, which taught me to be a man before being a champion."