#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

More Than Medals Americas wraps up in Rio de Janeiro

Tuesday, July 8, 2025 - 14:07 By United World Wrestling Press

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RIO DE JANEIRO, Brazil (July 8) — With young athletes at the center of United World Wrestling’s development strategy, the 2025 edition of *More Than Medals Americas* was held in Rio de Janeiro, Brazil, from June 23rd to 29th, following the U17 Pan-American Championships.

Over the course of seven days, 46 wrestlers and 10 coaches from 11 countries came together for a full program of training sessions, educational workshops, cultural excursions, and recreational activities making this a comprehensive experience beyond the mat.

Held at the state-of-the-art facilities of CEFAN (Centro de Educação Física Almirante Adalberto Nunes), the camp kicked off with a vibrant opening ceremony, attended by Brazilian Wrestling Federation President Flavio Cabral and UWW Education Director Zach Erret. The schedule included three daily meals, on-site accommodation, and seamless logistics that contributed to the event's success.

Among the educational highlights were sessions on safe sport, mental health, injury prevention, and anti-doping each delivered by expert facilitators in a format designed to foster active participation from the athletes. These workshops aimed to equip young wrestlers not only with athletic tools but with life skills as well.

The technical sessions were held on four official mats, strength training, and physical conditioning. Coaches collaborated in a joint planning meeting to create an integrated training environment, where athletes learned from each other’s styles and backgrounds.

Outside the gym, participants explored the iconic city of Rio de Janeiro. They visited Sugarloaf Mountain, Christ the Redeemer, and the historic Maracanã Stadium. An ecological outing to Copacabana Beach was also part of the program, emphasizing environmental awareness—even if a planned cleanup was rendered unnecessary thanks to local conservation efforts.

This edition of *More Than Medals* once again demonstrated the transformative power of sport. Participants described the experience as “great,” and organizers emphasized that the success of the program lies in its ability to holistically nurture the next generation of wrestlers not just as athletes, but as global citizens.