#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

Development

2025 UWW Pat Shaw Memorial concludes in Guatemala City

Tuesday, June 3, 2025 - 11:30 By United World Wrestling Press

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GUATEMALA CITY, Guatemala (June 2) -- The 2025 UWW Pat Shaw Memorial - Regional Education Development Tournament (REDT) successfully concluded once again in Guatemala City, continuing the tradition of excellence in wrestling development across the Americas.

From May 26 to June 1, athletes, coaches, referees, and officials gathered at the Center for High-Performance and Development of America (CARDA) and the Erick Barrondo Sports Complex for a week of intensive educational activities and training camps. The event offered a unique platform where participants could simultaneously improve their technical, pedagogical, and competitive skills.

The coaches’ course was conducted under the leadership of Iranian expert Professor Reza AZIMI, assisted by Ardeshir ASGARI (NCA), who also supported with translation. A total of 22 coaches from 11 countries took part in these sessions, which combined theoretical classes with practical on-mat application, allowing for immediate implementation of newly acquired knowledge.

In parallel, the referees’ course was led by Guatemalan international referee Hugo FIGUEROA, with the participation and support of UWW Referee Commission Member Rafael GALVA LEBRON (Puerto Rico). A total of 13 referees from 9 countries attended the seminar, actively engaging in discussions, case studies, and on-mat evaluations.

Throughout the entire week, participants demonstrated strong enthusiasm and commitment, sharing experiences and strengthening the regional wrestling community.

The educational portion of the event officially opened on May 26, with an inauguration ceremony attended by several dignitaries, including Ramón Francisco GONZÁLEZ PINEDA, President of the Guatemalan Wrestling Federation, and Francisco Eduardo LEE LÓPEZ, President of United World Wrestling Americas, who addressed all participants with words of encouragement.

The training camp allowed athletes from across the continent to train together, guided by both educators and coaches from the participating nations. Thanks to the excellent facilities at CARDA and the availability of five official mats, strength and conditioning areas, saunas, and recovery facilities, athletes were able to prepare under optimal conditions.

GUAWrestlers warm up and get ready to compete at the XXXIV "Pat Shaw" Memorial Cup. (Photo: United World Wrestling)

The week culminated with the XXXIV "Pat Shaw" Memorial Cup, held on May 31 and June 1. This year’s competition featured 619 matches across three wrestling styles: Freestyle (FS), Greco-Roman (GR), and Women’s Wrestling (WW), in four age groups: Senior, U20, U17, and U15. Over 308 athletes from 16 countries competed, including delegations from Barbados, Brazil, Chile, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Israel, Jamaica, Mexico, Nicaragua, Panama, Peru, Puerto Rico, and the United States.

The entire competition was managed using UWW’s official Arena system, with full implementation of the latest UWW standards in terms of competition management, medical protocols, anti-doping education, and technological support, with valuable collaboration from the UWW Americas T&R team.

The Pat Shaw Memorial - Regional Education Development Tournament continues to serve as a cornerstone for the development of wrestling in the Americas, providing athletes, coaches, and referees an invaluable opportunity for growth within a fully integrated educational and competitive framework.

United World Wrestling firmly believes that programs like these represent the ideal path for sustainable development, offering new generations of participants access to high-level international events while enhancing both their technical and personal growth within our sport.