#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleUlaanbaatar

Ulaanbaatar Open 2025: Day 1 highlights and recap

Thursday, May 29, 2025 - 02:33 By Vinay Siwach

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ULAANBAATAR, Mongolia (May 29) -- The third Ranking Series event, Ulaanbaatar Open, gets underway in the Mongolian capital. Seven Greco-Roman weight classes will be in action on Thursday.

WATCH LIVE | LIVE MATCH ORDER | ULAANBAATAR OPEN PREVIEW

13:05: Ahmet YILMAZ (TUR) goes big from par terre and scores eight points before getting two points for a leg foul from Sumiyabazar ZANDANBUD (MGL) to win 11-0. He will take on Yryskeldi MAKSATBEK UULU (KGZ) in the final. Yilmaz had beaten Maksatbek Uulu 11-3 in the round-robin bout earlier

13:02: Yryskeldi MAKSATBEK UULU (KGZ) takes just a minute to beat Nishant PHOGAT (IND) 9-0 in the first semifinal at 77kg. He will wrestle for gold.

13:00: The semifinals, only two in 77kg, will begin now. Nishant PHOGAT (IND) vs Yryskeldi MAKSATBEK UULU (KGZ) and Ahmet YILMAZ (TUR) vs. Sumiyabazar ZANDANBUD (MGL) 

12:20: Danial SOHRABI (IRI) gets the par terre and then turn Mustafa SAHIN (TUR) for a 3-0 lead in his Round 5 bout at 72kg. He then defends his position from par terre and wins 3-1. He will take home 8000 ranking points.

12:05: NITESH (IND) reverses the par terre position to get a point after Uzur DZHUZUPEKOV (KGZ) scores two turns from par terre. Nitesh gets a turn from par terre to make it 5-3. A par terre position in second period for Nitesh but no points scored. With the score 5-4, Dzhuzupekov defends his lead and wins at 97kg

11:50: Asian champion Danial SOHRABI (IRI) with a big suplex and beats Ankit GULIA (IND) to top his group at 72kg. He will have his Round 5 match against Mustafa SAHIN (TUR) which will be a virtual gold medal bout.

11:40: Ahmet YILMAZ (TUR) with an 11-1 win over Yryskeldi MAKSATBEK UULU (KGZ) at 77kg to confirm his semifinal spot. Yilmaz is a bronze medalist from the European Championships.

11:25: Asian silver medalist Razzak BEISHEKEEV (KGZ) holds off Murat FIRAT (TUR) 5-1 at 67kg. Solid win for Beishekeev. His compatriot Yryskeldi MAKSATBEK UULU (KGZ) rolls to a 9-0 win over Lkhagvasuren DASHJAMTS (MGL) at 77kg.

11:20: Burhan AKBUDAK (TUR) with another injury pull out at 82kg. Shahin BADAGHI (QAT) gets the victory.

11:10: Uzur DZHUZUPBEKOV (KGZ) waits for the second period to unleash the gut-wrench as he beats  Bat-Erdene BYAMBASUREN (MGL) 9-1 in the 97kg Round 2 bout.

11:05: Yryskeldi KHAMZAEV (KGZ) was down 3-2 against Ankit GULIA (IND) but bounces back with takedowns and two rolls to win 8-3 in Round 2.

11:00: Burhan AKBUDAK (TUR) comes on the mat but pulls out of the bout against PRINCE (IND) at 82kg. But he doesn't submit the injury report so we may see him again in later rounds.

10:50: Paris Olympic bronze medalist at 97kg Uzur DZHUZUPBEKOV (KGZ) starts off a little rusty against Gankhuyag GANBAATAR (MGL) and gives up six points. But he manages to score at the right time using gut-wrenches and wins 10-6.

10:48: World U23 champion Razzak BEISHEKEEV (KGZ) with two front throws to stun NEERAJ (IND) 9-0 at 67kg. Remember these are round-robin matches and not eliminations.

10:45: Injury scare for Turkiye as Alperen BERBER (TUR) pulls out of his match against Karan KAMBOJ (IND) at 87kg. Berber got the par terre and got two front rolls for a 5-0 lead before a reversal and roll made it 5-3 as Berber held his hamstring in pain. He tried continuing but Kamboj pushed him for a stepout and Turkiye coach called to pull out due to injury.

10:40: Another quick finish at 72kg as Asian champion Danial SOHRABI (IRI) rolls to a technical superiority win over Zandanbat BATSAIKHAN (MGL). Sohrabi looking to gather those points for a better seed at the World Championships.

10:35: Mehmet SAHIN (TUR) with a 9-0 win over Yryskeldi KHAMZAEV (KGZ) in Round 1 of the competition. Six weight classes have round-robin competition while 77kg has Nelson system with two groups.

10:30: Welcome to day one of the competition at the Ulaanbaatar Open with seven Greco-Roman weight classes -- 55kg, 67kg, 72kg, 77kg, 82kg, 87kg and 97kg.