#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

Gatsalov: Satisfied with Euros, will prepare for tougher World Championships

By United World Wrestling Press

BRATISLAVA, Slovakia (April 22) -- Khadzhimurat GATSALOV was in Bratislava, Slovakia for the European Championships as the coach if the UWW wrestlers and returned with five gold, two silver and one bronze medals in 10 weight classes.

United World Wrestling caught up with Gatsalov after the tournament and he reflected on the performance of the wrestlers and his plans for the World Championships which will be held in September in Zagreb, Croatia.

Excerpts:

- On the performance of his wrestlers

Gatsalov: Overall, we are satisfied with the results. We haven’t had a performance like this in a long time -- five gold medals out of ten, plus two silver and one bronze. That means eight out of ten athletes came home with medals. Both the coaching staff and the athletes did a great job and prepared well for this European Championships.

We were counting on four or five gold medals. The guys wrestled really well and followed the instructions. For us coaches, that’s the most important thing that the wrestler steps on the mat and follows the game plan.

- On competition with Iran and the United States

Gatsalov: I believe there’s still room for improvement. This will help strengthen both our technical and physical foundations. When I look at Iranian and American wrestling, they put a lot of emphasis on physical conditioning. We’ve never really focused on that. We’ve always prioritized technique. But moving forward, we’ll also be physically prepared to endure tough matches and handle heavy loads without wearing out.

- On Sidakov's return and performance at 74kg

Gatsalov: Sidakov just couldn’t make it happen this time, maybe it’s because they know each other so well. [Chermen] VALIEV had a very strong motivation to win. You could feel it, it was clear on the mat. But as a coach, I believe this loss will serve as a driving force for Sidakov's future wins. It’s a significant psychological moment. Honestly, it’s better to experience this now than at the World Championships or the Olympics. I think once he recovers from his injury, we’ll get back to training and keep moving forward.

- On former world champion Baev winning gold

Gatsalov: Since 2019, he hadn’t shown any results on an international level. But today, he was better than anyone. He’s been working towards this moment for a long time, training hard, and he showed solid, confident wrestling. He wrestled like a true master — precise, and without mistakes. We were genuinely very happy for him.

- On the 65kg champion Ibragim IBRAGIMOV

Gatsalov: Ibragimov demonstrated a strong performance, despite losing at the Ranking Series in Albania less than a month ago. Today, he came in well-prepared. He was in good form physically, technically, and mentally. That previous loss likely became a stepping stone toward this victory.

Khadzhimurat GATSAKOVKhadzhimurat GATSALOV at the European Championships in Bratislava. (Photo: United World Wrestling / Kadir Caliskan)

- On preparations for World Championships

Gatsalov: We have a clear understanding of how we’re going to prepare. I can’t reveal all the secrets of our training plan, but we know exactly who we’re preparing for. That’s why we’ll be focusing on targeted, individual work against specific opponents. Our coaching staff is strong. We have real professionals on board, including experienced coaches from the old Soviet school and younger ones who are stepping up and bringing fresh energy.

I think our wrestlers are also friendly with each other, which is very important. The atmosphere in the team is productive. We are waiting for the World Championships. We want competition on the mat with big countries like Iran, America. The Japanese have also improved a lot. Therefore, we want to compete with the strong ones, and we want to settle things on the mat.

(The interview was conducted by Karina MIRZOIAN)