#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

UWW and Iran sign MoU to bring Chouke under Associated Styles

Sunday, April 20, 2025 - 13:07 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 20) — United World Wrestling and the Iran Wrestling Federation took a significant step to promote Choukhe, signing a four-year Memorandum of Understanding.

The MoU will enable both organizations to work together to promote and protect Chouke, a traditional form of wrestling, under the UWW Associated Styles.

Both UWW and the Iranian federation will also work to develop Chouke under their umbrella. This agreement's objective is to facilitate the protection, development, and promotion of Chouke. As per the agreement, both parties will hold regular meetings to exchange ideas and share knowledge.

Chouke is a traditional form of wrestling in Iran with wrestlers performing on mud in a marked circular ring. Each bout is of five minutes with more than one bout conducted at the same time. In case of a tie with a one-minute break, three minutes of extra time are added. Within three minutes, the wrestler who earns the first point will be the winner.

This style of wrestling does not allow the wrestler to touch his opponent's legs. The bout can only be fought with grips above the waist. There are different ways to score points in Chouke.

One point is awarded for a takedown, two points are awarded if a throw is completed outside the ring, and one if completed inside. Most other moves award only one point. A fall occurs when even one shoulder touches the ground.

Both wrestlers have to wear the official clothes to compete in Chouke. A t-shirt, a special jacket and a short are considered to be official outfit. The shirt must be long enough to go below the waist and the sleeves be long till the elbow. A strong cloth belt must be tied around the waist of the wrestlers and is fixed at the back and the wrestlers compete barefoot.

The old form of wrestling has a special place in Iranian history, and the agreement will help with its growth and development in Iran. UWW's commitment to work closely with the Iran federation for Chouke is in line with its vision to grow and promote all the traditional forms of the oldest form of the sport.