#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#development

Wrestling with Excellence: Armenia upskills coaches and referees

Friday, April 18, 2025 - 11:59 By United World Wrestling Press

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YEREVAN, Armenia (April 18) -- Armenia Wrestling Federation organized a coaching and referee course during its national championships with an aim to improve in respective fields. The course was done in conjunction with Olympic Solidarity and United World Wrestling

The courses, organized for the second time by Armenia, took place between March 22-31 at the Olympic Centre in Yerevan. The federation had previously organized a Level 1 Coaching Course and the Introduction to Referee Course.

The referee course was organized before the national championships and began on March 22.  The Level 2 course -- Referee Foundations Course -- was led by Alexey BAZULIN.

With 19 referee participants, the first three days of the course focused on the theoretical content and included some practice on the mat. All participants used the acquired skilled practically during the three days during the championships.

"The seminar participants worked as one team, helping each other and were involved in the work process, analyzing and applying the knowledge gained," Bazulin said.

Following the competition, the referees and coaches worked together in a joint session led by both UWW Educators. The Level 2 coaching course began on March 27 and was led by Sergei KOVALENKO.

The course had 14 participants, who covered numerous practice planning concepts in both theoretical and practical sessions. The seminar participants expressed the opinion that such seminars should be held regularly. This provides an opportunity to consolidate previously acquired knowledge, learn something new, share experiences, and analyze advanced teaching methods and other activities.