#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleBratislava

Young stars make Azerbaijan best team at Europeans

By Vinay Siwach

BRATISLAVA, Slovakia (April 13) -- Azerbaijan is the best team of Europe and its way ahead of others.

The country claimed the Greco-Roman team title at the European Championships in Bratislava with 151 points, 41 points more than second-placed Turkiye which had 110 points. Hungary managed to put itself on the podium at the third place with 104 points.

After only a silver and bronze medals on Saturday, Azerbaijan bounced back with three gold medals and a bronze medal to finish on the top of the standings.

Nihat MAMMADLI (AZE)Nihat MAMMADLI (AZE) initiates a throw against Georgij TIBILOV (SRB) in the 60kg final. (Photo: United World Wrestling / Kostadin Andonov)

Starting the gold rush world 63kg champion Nihat MAMMADLI (AZE) who downed Georgij TIBILOV (SRB), 7-3, in the 60kg final.

"The final started well and even though I had made seven points, I was more confident in winning," Mammadli said. "In the second period, I made a mistake. I gave two moves to my opponent but I was still able to hold on to the victory."

Mammadli got the first par terre advantage and completed a standing to danger suplex for four points and a turn to lead 7-0. He tried one more turn but Tibilov defended the attempt. Tibilov managed to turn Mammadli in the second period when he got the par terre position but that was all the action from him.

The 7-3 win gave Mammadi his second straight European gold medal and confirmed his spot on the Azerbaijan team for the World Championships.

"I am very happy with the second [title]," he said. "I felt ready for this, I was overwhelmed with myself. When I came to the competition, I was thinking about the gold medal. I had prepared myself well, both physically and technically. I achieved what I wanted."

In his three earlier bouts, Mammadli completed three technical superiority wins including a thunderous 8-0 win over former world champion Victor CIOBANU (MDA) in the semifinal, a rematch of the final of European Championships last year which Mammadli won.

"The competition was very good and there were very talented wrestlers," he said. "The gold last year at 60kg is almost a year past and every competition is very high. Because it was an Olympic weight class, this was expected. It was like a European World Championship in wrestling."

The 22-year-old will now wants to repeat as the world champion but in 60kg weight class. The challenge with that category is that it is dominated by wrestlers from Asia. At both the 2023 World Championships and the 2024 Paris Olympics, all four medalists at 60kg were from Asia.

"[For Asian wrestlers] I can say that it will be a very difficult match," Mammadli said. "Hopefully, the next match will be at the World Championship. I know that it is a very difficult match but I will prepare even better for them."

Hasrat JAFAROV (AZE)Hasrat JAFAROV (AZE) celebrates after winning the 67kg final at the European Championships. (Photo: United World Wrestling / Kostadin Andonov)

At 67kg, Paris Olympic bronze medalist Hasrat JAFAROV (AZE) continued his dominance at the continental event, winning his third straight European gold medal.

Facing Abu AMAEV (BUL), who Jafarov had defeated last European Championships in the quarterfinal, in the final in Bratislava, Jafarov turned him in par terre for two points. At the end of the mat, Jafarov lifted Amaev and completed the throw for four points to lead 7-0.

Amaev failed to break Jafarov's defense from par terre and got only one point as he dropped the bout 7-1. By reaching the final, Amaev earned his best European Championships medal -- a silver. He has two bronze medals from past editions.

"This European Championships was really tough for me," Jafarov said. "I managed to retain my title for the third time. I have endured a lot of hardships and hard work during this time. I injured my ear when I was playing the Zagreb tournament. An operation was performed, I continued to work hard, regardless of the surgery. I could not stay in camp in Croatia. I returned and continued to work hard in Azerbaijan."

Jafarov, who has an Olympic bronze medal and two medals at the World Championships, is determined to win the gold medal at the World Championships now.

"I haven't been a world champion. I'm want to be a world champion," he said. "I have to work hard for Azerbaijan so that I can win a gold medal at the upcoming world championships. I really want that medal and God willing it will be like that because I really want that medal in any way."

Gurban GURBANOV (AZE)Gurban GURBANOV (AZE) defeated world silver medalist Erik SZILVASSY (HUN), in par terre, in the 82kg final. (Photo: United World Wrestling / Kostadin Andonov)

Another young star gave Azerbaijan its third gold as Gurban GURBANOV (AZE) won the top medal at 82kg. He defeated world silver medalist Erik SZILVASSY (HUN) 6-0 in the final.

Earning a par terre advantage in the first period, Gurbanov scored from a turn to lead in the first period before blocking an armthrow from Szilvassy to earn two points. Hungary challenged the call for slip throw but lost it, giving one more point to Gurbanov for a 6-0 lead.

The gold medal is Gurbanov's first major senior gold medal as he already has two European U23 golds and one U17 gold. Gurbanov has won the World Championships gold medal at U17, U20 and U23 levels.

Milov completes golden run

Kiril MILOV (BUL) completed is glorious run at the European Championships with the 97kg gold medal, his second in the continental history. In the final, he beat Lucas LAZOGIANIS (GER), 7-1, a day after he defeated seven-time European champion Artur ALEKSANYAN (ARM).

"This is one of the most long-awaited medals because in the semifinals I managed to defeat Artur ALEKSANYAN (ARM), who is a great wrestler, and I am glad that I managed to win the title," Milov said.

Milov scored two gut wrench turns from par terre to lead 5-0 and then was saved by a challenge in the second period. Lazogianis completed a throw from par terre which was blocked by Milov and he never landed in danger. But Lazogianis was awarded four points which gave him a 5-5 criteria lead for a bigger move.

Bulgaria challenged the decision and got two points as he had blocked Lazogianis and made him land in danger instead. He then defended his 7-1 lead for the gold medal.

"We trained very differently, very hard, we did very good training, we prepared well and I managed not to make a mistake in the matches and that is why I managed to win," he said.

Kiril MILOV (BUL)Kiril MILOV (BUL) celebrates after winning the 97kg final at the European Championships. (Photos: United World Wrestling / Kostadin Andonov)

In his semifinal against Aleksanyan, Milov countered the Armenian's strongest suit -- the gut wrench. Milov led 1-1 on criteria after getting the first par terre position. Aleksanyan, in the second par terre position, tried to turn Milov who managed to stay in his position and scored a reversal.

With a 2-1 lead, Milov defended his position in the remaining 90 seconds and handed Aleksanyan his first-ever European defeat since 2017.

"With Artur, I know that whatever I do, I have to defend myself from the ground [par terre], because that's his best grip." Milov said. "He's very good from there and I'm glad I was able to defend myself from the ground."

The 28-year-old was at the Paris Olympics at 130kg after the spot was offered to Bulgaria due to reallocation of quotas. Milov underwent surgery before Olympic qualifiers in 2024 and missed qualifying at 97kg.

"Yes, before the two Olympics, even in Tokyo, I had an operation before the Olympics itself and in Paris too, I underwent a very serious operation," he said. "I wasn't able to get a quota but I got the chance to participate. I participated at 130kg, but I couldn't get prepared and the results. I was shaking. So now I'm training to succeed at the next Olympic Games in Los Angeles."

At 72kg, two gold medals were awarded after a scoreboard glitch gave Levente LEVAI (HUN) a 4-4 criteria win over Ibrahim GHANEM (FRA) in the final.

RESULTS

60kg
GOLD: Nihat MAMMADLI (AZE) df. Georgij TIBILOV (SRB), 7-3

BRONZE: Victor CIOBANU (MDA) df. Amiran SHAVADZE (GEO), 10-0
BRONZE: Sadyk LALAEV (UWW) df. Olivier SKRZYPCZAK (POL), 5-0

67kg
GOLD: Hasrat JAFAROV (AZE) df. Abu AMAEV (BUL), 7-1

BRONZE: Arslanbek SALIMOV (POL) df. Yanis GUENDEZ NIFRI (FRA), 5-0
BRONZE: Joni KHETSURIANI (GEO) df. Murat FIRAT (TUR), 3-1

72kg
GOLD: Levente LEVAI (HUN) and Ibrahim GHANEM (FRA) [NO SILVER]

BRONZE: Ulvi GANIZADE (AZE) df. Aliaksandr LIAVONCHYK (UWW), 2-1
BRONZE: Mehmet SAHIN (TUR) df. Kristupas SLEIVA (LTU), 9-1

82kg
GOLD: Gurban GURBANOV (AZE) df. Erik SZILVASSY (HUN), 6-0

BRONZE: Burhan AKBUDAK (TUR) df. Ruslan ABDIIEV (UKR), 5-3 
BRONZE: Gela BOLKVADZE (GEO) df. Samvel GRIGORYAN (ARM), 3-1

97kg
GOLD: Kiril MILOV (BUL) df. Lucas LAZOGIANIS (GER), 7-1

BRONZE: Kiryl MASKEVICH (UWW) df. Tyrone STERKENBURG (NED), 8-5
BRONZE: Alex SZOKE (HUN) df. Artur ALEKSANYAN (ARM), via inj. def.