#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

U23 Euros: Yakushenko grabs 97kg gold; Georgia wins GR team title

By United World Wrestling Press

TIRANA, Albania (March 14) -- Ukraine was out of the top five in Greco-Roman team rankings before the 97kg gold medal bout Friday at the U23 World Chamionships. But Yehor YAKUSHENKO (UKR) made sure that Ukraine improves, he helped it climb to number two spot.

Yakushenko won the 97kg gold medal after beating Richard KARELSON (EST) 4-1 in the final to take Ukraine's tally to 99 points, more than third-placed Turkiye (98 points), Azerbaijan (91 points) and Moldova (85 points).

Georgia won the team title, its fifth at the U23 European Championships in 10 editions, with 133 points. It won two golds, one silver and three bronze medals.

Yakushenko, who won his third consecutive gold internationally, would be proud of his campaign in Tirana, Albania as he gave no chance to his opponents in four bouts.

His four victories included one over former world U20 champion and Paris Olympian Abubakar KHASLAKHANAU (UWW) in the first bout. He defeated the senior European bronze medalist 7-3.

In the final, Yakushenko denied Karelson a piece of history. Karelson was hoping to became the first Estonian to win the U23 European gold in Greco, adding to his historic U20 European gold from 2022.

Karelson got the first par terre advantage however Yakushenko calmly defended the position. When he got the chance in the second period, Yakushenko turned Karelson to lead 3-1. He lifted Karelson, hoping for a throw but managed only a out-of-bounds for one point to make it 4-1.

That was enough for Yakushenko to win the gold medal, adding to his collection of U20 world and European golds from last year. Karelson, too, would take some confidence with his campaign despite the loss in the final as the silver medal was his first in three years of international competitions.

Georgia won two gold medals Friday to reach the top of the podium. Dimitri KHACHIDZE (GEO) and Anri KHOZREVANIDZE (GEO) won the 60kg and 67kg finals respectively to add to Georgia's tally.

Khachidze gave no chance to Melkamu FETENE (ISR) in the 60kg final and needed only 50 seconds to win 9-0. He launched an arm throw for four before using an arm-drag to take control and launch another four-point throw. Fetene challenged but in vain.

The gold medal an improvement for Khachidze who finished fifth last year while Fetene was a silver medalist. With another silver, Fetene now has five age-group European medals, none of them gold.

Khozrevanidze needed a successful challenge to keep his lead in the 67kg final against Hleb MAKARANKA (UWW). After taking a 3-1 lead by turning Makaranka from par terre, Khozrevanidze was docked two points for offensive head-butting but he challenged the decision and on review, there was no foul.

The successful challenge restored Khozrevanidze's 3-1 lead which he held for the remaining one minute to win, completing the set of U17, U20 and U23 European golds for the 20-year-old.

At 82kg, Alexandru SOLOVEI (MDA) also completed his set of age-group European medals with gold after beating Gamzat GADZHIEV (UWW), 3-1, in the final.

The world U17 champion and world U20 silver medalist had a lacklusture 2024, winning only a silver medal [U20 European Championships] in five competitions. But he began 2025 with bronze at the Zagreb Open and now added a gold medal.

After both wrestlers had had their par terre positions, Solovei led 1-1 on criteria. But Gadzhiev was called passive again and put in par terre. As the third passivity in the match doesn't offer any points, Solovei, who led the bout, scored a turn to steer clear with a 3-1 lead.

It was too much for Gadzhiev to cover and Solovei was happy to pocket the gold medal, a huge confidence booster before steps on the mat at 77kg  in Bratislava, Slovakia for the senior European Championships in second week of April. He was chosen ahead of Alexandrin GUTU (MDA) who has shown slump in his form. Gutu won the 77kg bronze medal in Tirana.

Returning bronze medalist at 72kg Ruslan NURULLAYEV (AZE) climbed to the top of the podium this year after he defeated Danil GRIGOREV (UWW), 3-2, in the gold-medal bout.

Nurullayev, a former world U23 medalist, scored a turn from par terre and before giving up a stepout but held on to his 3-2 to lead to win gold for Azerbaijan.

Photo

RESULTS

60kg
GOLD: Dimitri KHACHIDZE (GEO) df. Melkamu FETENE (ISR), 9-0

BRONZE: Papik DZHAVADIAN (UWW) df. Suren AGHAJANYAN (ARM), 9-3
BRONZE: Mert ILBARS (TUR) df. Bohdan HRYSHYN (UKR), 5-0

67kg
GOLD: Anri KHOZREVANIDZE (GEO) df. Hleb MAKARANKA (UWW), 3-1

BRONZE: Daniial AGAEV (UWW) df. Bredi SLINKERS (NED), 9-0
BRONZE: Azat SARIYAR (TUR) df. Arslanbek SALIMOV (POL), 5-2

72kg
GOLD: Ruslan NURULLAYEV (AZE) df. Danil GRIGOREV (UWW), 3-2

BRONZE: Oleh KHALILOV (UKR) df. Rokas CEPAUSKAS (LTU), 5-1
BRONZE: Arionas KOLITSOPOULOS (GRE) df. Vasile ZABICA (MDA), 7-2

82kg
GOLD: Alexandru SOLOVEI (MDA) df. Gamzat GADZHIEV (UWW), 3-1

BRONZE: Jonni SARKKINEN (FIN) df. Elmin ALIYEV (AZE), 4-1
BRONZE: Frederik MATHIESEN (DEN) df. Data CHKHAIDZE (GEO), 12-4

97kg
GOLD: Yehor YAKUSHENKO (UKR) df. Richard KARELSON (EST), 4-1

BRONZE: Abubakar KHASLAKHANAU (UWW) df. Muhittin HELVACI (TUR), via fall (7-0)
BRONZE: Luka GABISONIA (GEO) df. Luka KATIC (SRB), 9-0