#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Rising star Bondar strikes third U23 European gold

By United World Wrestling Press

TIRANA, Albania (March 12) -- In five of the last six tournaments she’d competed before landing in Tirana, Iryna BONDAR (UKR) was unstoppable. She returned with a gold medal each time, and with every passing tournament, a halo blazed around her.

On Thursday, that nearly came down crashing. In an extraordinary final in the 62kg category at the U23 European Championships, Amina TANDELOVA (UWW) gave Bondar a mighty scare. The Ukrainian ultimately asserted her class but not before she endured anxious moments.

It all looked under control until Tandelova, who was down 1-0 for passivity, scored a arm-throw for a four-point takedown to go 4-1 up and stun the arena. Bondar fired back with a reversal and gut-wrench to make it 4-4 but heading into the break, Tandelova was in the lead because of her bigger throw.

The breather gave Bondar a chance to regroup and return stronger. She didn’t put a foot wrong defensively in the second period. Her hands close, like a boxer taking her guard, she planted her left leg almost a foot behind the right, making it tough for Tandelova to go for the single-leg takedown.

Tanelova, however, looked content only defending, but it was a strategy fraught with risk. And Bondar, who didn’t lose patience, was rewarded for her perseverance. With only 45 seconds remaining, Bondar went around the outside for a single-leg takedown to which her opponent had no answer. In the nick of time, Bondar snuck ahead and then did well to defend her lead to win a thrilling bout 6-4.

Not too long ago, another Ukrainian was in the fray for the gold medal but it wasn’t to be.

Twice in her 57kg final, former U20 world champion Aryna MARTYNAVA (UWW) was in deep adversity despite an early 4-2 lead. First, when she was put on activity clock with a little more than a minute left in the 57kg gold medal bout. With seconds running out, Alina FILIPOVYCH (UKR) grew confident that she’d reduce the 4-2 deficit by 1.

Filipovych, the senior European Championship silver medalist at 59kg, went for a single-leg attack but Martynava was on high alert and escaped to score a go-behind takedown during the activity clock for a 6-2 lead.

Then, with 22 seconds remaining, Filipovych went for a double-leg takedown. However, Martynava blocked it by double-underhook and counter-attacked to pocket two more points and win 8-2.

Since winning the U20 European Championship gold three years ago, Elnura MAMMADOVA (AZE) has come agonisingly close to a top-of-the-podium finish thrice: bronze medals at the U23 European and World Championships in 2023, and a silver last year at the continental U23 competition.

As she stepped on to the mat for one last time in this age-group, Mammadova looked determined to change the color of her medal. Six minutes later, she did. The 23-year-old from Azerbaijan defeated Ekaterina KARPUSHKINA (UWW) 3-0 to be crowned champion in the 53 kg category.

Mammadova earned a passivity point around the minute-mark and then executed an almost-perfect headlock throw to go 3-0 up at the break. In the second period, Karpushkina threw the kitchen sink at her opponent and tried combinations of leg holds. But a wily Mammadova kept evading her grasp and successfully defended her lead to win the gold medal.

In the 65kg final, Kseniya TSIARENIA (UWW) needed only 1 minute and 22 seconds to beat Eniko ELEKES (HUN) by fall and win the gold medal. 

The former U20 world and European champion from Hungary Elekes took the lead inside the first minute with a two-point takedown but her joy did not last long as Tsiarenia returned with a vengeance as she stopped a head-outside leg-attack from Elekes with a whizzer and kept the Hungarian's back on the mat to secure the fall.

Tsiarenia, thus, claimed her first-ever international gold medal and also avenged her 11-0 loss to Elekes from the 2023 World Championships in which Elekes won gold and Tsiarenia claimed bronze.

Like her, Kristina BRATCHIKOVA (UWW), too, won her first-ever title by overturning a two-point deficit to beat Daniela TKACHUK (POL) 4-3 at 72kg.

Tkachuk led 2-0 and had Bratchikova in a double-leg hold but failed to finish. Bratchikova forced Tkachuk to let go of her legs and as the Polish wrestler spun to score a takedown, two points were awarded to Bratchikova for exposure.

Bratchikova made it 4-2 when she defended a double-arm lock from Tkachuk and stepped over to score two points. Tkachuk managed to escape the fall while Bratchikova was penalized for a foul. As the bout resumed in par terre with 29 seconds left, Tkachuk tried to roll but Bratchikova held her ground to emerge victorious.

Baidusov eyes gold on return

Former world U20 champion Evgenii BAIDUSOV (UWW) will be favorite to win his first U23 European Championship title when he takes on Aaron BELLSCHEIDT (GER) in the 77kg final Thursday, the penultimate day of the competition.

Baidusov, returning to international competition for the first time since winning the U20 world gold in 2021, dropped just one point in his three bouts. In the semifinals, he shocked Alexandrin GUTU (MDA) with a stunning underhook throw. He added a roll and in another sequence, he scored via front chestwrap for two to beat Gutu 9-0.

Another world U20 champion Vigen NAZARYAN (ARM) did not have the same luck as he fell in the quarterfinals against Vladimeri KARCHAIDZE (FRA) who made it to the 87kg final and will take on Alperen BERBER (TUR), senior European champion, who finally has a U23 European medal after two previous failed attempts.

Photo

RESULTS

Women's Wrestling

53kg
GOLD: Elnura MAMMADOVA (AZE) df. Ekaterina KARPUSHKINA (UWW), 3-0

BRONZE: Carla JAUME SOLER (ESP) df. Maria FERONE (ITA), 5-4
BRONZE: Viktoryia VOLK (UWW) df. Nataliia KLIVCHUTSKA (UKR), via fall (5-1)

57kg
GOLD: Aryna MARTYNAVA (UWW) df. Alina FILIPOVYCH (UKR), 8-2

BRONZE: Gerda TEREK (HUN) df. Inna ALIMOVA (LTU), 10-0
BRONZE: Georgiana LIRCA (ROU) df. Gultakin SHIRINOVA (AZE), 9-2

62kg
GOLD: Iryna BONDAR (UKR) df. Amina TANDELOVA (UWW), 8-4

BRONZE: Alicja NOWOSAD (POL) df. Alesia HETMANAVA (UWW), 7-6
BRONZE: Selvi ILYASOGLU (TUR) df. Iris THIEBAUX (FRA), 5-3

65kg
GOLD: Kseniya TSIARENIA (UWW) df. Eniko ELEKES (HUN), via fall (4-2)

BRONZE: Luisa SCHEEL (GER) df. Viorica ADAM (ROU), 4-0
BRONZE: Oleksandra RYBAK (UKR) df. Ruzanna MAMMADOVA (AZE), 8-2

72kg
GOLD: Kristina BRATCHIKOVA (UWW) df. Daniela TKACHUK (POL), 4-3

BRONZE: Haticenur SARI (TUR) df. Noemi OSVATH NAGY (HUN), 6-6
BRONZE: Veronika VILK (CRO) df. Paula ROTARU (ROU), 13-2

Greco-Roman Semifinals

55kg
GOLD: Koba KARUMIDZE (GEO) vs. Alibek AMIROV (UWW)

SF 1: Alibek AMIROV (UWW) df. Elmir ALIYEV (AZE), 2-2
SF 2: Koba KARUMIDZE (GEO) df. Mehmet SARP (TUR), 9-0

63kg
GOLD: Ziya BABASHOV (AZE) vs. Vitalie ERIOMENCO (MDA)

SF 1: Vitalie ERIOMENCO (MDA) df. Romeo BERIDZE (GEO), 6-3
SF 2: Ziya BABASHOV (AZE) df. Miroslav EMILOV (BUL), 8-0

77kg
GOLD: Evgenii BAIDUSOV (UWW) vs. Aaron BELLSCHEIDT (GER)

SF 1: Aaron BELLSCHEIDT (GER) df. Michal ZELENKA (CZE), 5-5
SF 2: Evgenii BAIDUSOV (UWW) df. Alexandrin GUTU (MDA), 9-0

87kg
GOLD: Vladimeri KARCHAIDZE (FRA) vs. Alperen BERBER (TUR)

SF 1: Alperen BERBER (TUR) df. Ivan CHMYR (UKR), 4-1
SF 2: Vladimeri KARCHAIDZE (FRA) df. Hamza SERTCANLI (SWE), via injury (3-1)

97kg
GOLD: Magomed ALICHUEV (UWW) vs. Mykhailo VYSHNYVETSKYI (UKR)

SF 1: Mykhailo VYSHNYVETSKYI (UKR) df. Saba CHILASHVILI (GEO), via injury (1-1)
SF 2: Magomed ALICHUEV (UWW) df. Yusuf BAKIR (TUR), 3-1