#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Eltemirov, Pavlov win U23 European golds

By United World Wrestling Press

TIRANA, Albania (March 9) -- Five months ago, Magomed ELTEMIROV (UWW) left Tirana with a medal around his neck, but the one that left a bitter aftertaste: A silver at the U23 World Championship.

That evening, he was defeated in a tense final by Magomed KHANIYEV (AZE). On Sunday, he made amends and although it wasn’t by defeating Khaniyev, Eltemirov walloped another Azerbaijani wrestler, Kanan HEYBATOV (AZE), to win his maiden U23 European Championship gold medal.

Eltemirov looked charged up even before his name was announced. He sprinted to the center and got down to business without wasting a second. After going up by a point following Heybatov’s failed challenge asking for a stepout, Eltemirov built a comfortable three-point cushion going into the break with a razor-sharp leg attack.

He never took his foot off the pedal as within 30 seconds of restart, Eltemirov threw Khaniyev on the mat using an underhook for two more points and seconds later, summoned all his upper-body strength to execute an over-under throw for four after his attempted ankle pick failed.

Heybatov attempted a desperate single-leg attack which Eltemirov blocked and when Heybatov tried a counter lift, Eltermirov scored exposure to finish the match 11-0 with 1:25 remaining on the clock.

Lev PAVLOV (UWW)Lev PAVLOV (UWW) hits a match-winning cradle on Nika ZANGALADZE (GEO) in the 57kg final. (Photo: United World Wrestling / Kostadin Andonov)

The 21-year-old led a procession of wrestlers representing the UWW to the top of the podium and most dominated. Another wrestler to win his first U23 European title was Lev PAVLOV (UWW), a multiple time age-group world medalist.

For close to five minutes and 30 seconds, not much happened in the 57kg freestyle final between Pavlov and Nika ZANGALADZE (GEO). Then, in a frenzied end, everything happened all at once: two stunning takedowns, dogged defending and a desperate bid to snatch a win from the jaws of defeat.

Ultimately, Pavlov won 6-1 to take home the first gold medal of the U23 European Championships in Tirana. The scoreline, however, barely suggests how close the bout was.

Both wrestlers traded passivity points — Zangaladze was penalised first before Pavlov was docked a point in the second period. It stayed 1-1 until the last 30 seconds when the match exploded.

With his super-quick reflexes, Pavlov scored a duck-under to cradle for a takedown and transitioned into arm-trap roll for two more points. That swung the momentum in his favor and then defended strongly to emerge victorious.

Arsen BALAIAN (UWW)Arsen BALAIAN (UWW) survived a last-minute attack from Farid JABBAROV (AZE) to secure the 79kg gold medal. (Photo: United World Wrestling / Kostadin Andonov)

The evening’s fourth final, between Arsen BALAIAN (UWW) and Farid JABBAROV (AZE) at 79kg followed a similar pattern, wherein both wrestlers were cautioned — and penalized a point each — for passivity.

Balaian, who had two bronze medals in the U23 category last year in Europe and Worlds, began the second round a point down. However, he overturned the scoreline and made it 2-1 by winning two passivity points of his own. With only 41 seconds remaining in the match when he went into the lead, Balaian could have opted for a strong defence.

He tried that and was nearly caught out when Jabbarov got hold of his left leg with only 10 seconds left to play. But a steely Balaian refused to give up and instead turned around the position, gained control and exposed Jabbarov to go 4-1 up. Jabbarev challenged the final move but it was ruled against him, handing Balaian the title after two near-misses.

Amal DZHANDUBAEV (UWW)Amal DZHANDUBAEV (UWW) secured the 65kg gold over Abdullah TOPRAK (TUR). (Photo: United World Wrestling / Kadir Caliskan)

At 65kg, Amal DZHANDUBAEV (UWW) had to fight back with all his might to secure the title. At the midway point of the gold medal bout, it looked like Dzhandubaev will comfortably win as he had a 5-0 lead but Abdullah TOPRAK (TUR) used a seatbelt throw for four to make score 5-4.

But Dzhandubaev did not falter even after the throw and kept his attacks, scored a stepout to make it 6-4. Defending that lead for final seconds, Dzhandubaev secured the gold, four years after he was crowned the U17 European champion.

At 97kg, Uladzislau KAZLOU (UWW) edging past Bady SAMDAN (UWW) 2-1 to reign supreme in the 97 kg category. Samdan had a 1-0 lead but Kazlou scored a stepout to lead 1-1 on criteria at the break. In the second period, Samdan was put on the 30-second activity clock in which he failed to score, handing Kazlou the win.

Rakhim MAGAMADOV (FRA)Rakhim MAGAMADOV (FRA) celebrates after beating Arslan BAGAEV (UWW) in the semifinal. (Photo: United World Wrestling / Kostadin Andonov)

Magamadov eyes gold

After two failures to get past him in 2024, Rakhim MAGAMADOV (FRA) managed to beat Arslan BAGAEV (UWW) in the 86kg semifinals on Sunday. He shut Bagaev down for a 6-0 lead. Magamadov had lost to Bagaev in the U23 Euro final and the World Military Championships final in 2024.

He will face U23 world silver medalist Arsenii DZHIOEV (AZE) for the gold medal. The Azerbaijan wrestler had lost to Bagaev in the final of the U23 Worlds last year.

Volodymyr KOCHANOV (UKR) will be hoping to win Ukraine’s first gold medal of the U23 European Championship when he takes on Georgi IVANOV (BUL) in the 125kg final.

Kochanov has two U23 medals but on both occasions — he won European U23 silver in 2023 and U23 Worlds bronze last year — fell short of a top-of-the-podium finish. The final against Ivanov offers him that chance and to avenge his 2023 U23 Euro final loss to the Bulgarian.

Photo

RESULTS

57kg
GOLD: Lev PAVLOV (UWW) df. Nika ZANGALADZE (GEO), 6-1

BRONZE: Bekir KESER (TUR) df. Ion BULGARU (MDA), 18-14
BRONZE: Rahman IMANOV (AZE) df. Vladyslav ABRAMOV (UKR), 8-6

65kg
GOLD: Amal DZHANDUBAEV (UWW) df. Abdullah TOPRAK (TUR), 6-4

BRONZE: Khamzat ARSAMERZOUEV (FRA) df. Hayk ABRAHAMYAN (ARM), 3-2
BRONZE: Murad HAGVERDIYEV (AZE) df. Fiodor CEAVDARI (MDA), 9-6

70kg
GOLD: Magomed ELTEMIROV (UWW) df. Kanan HEYBATOV (AZE), 11-0

BRONZE: Umut ERDOGAN (TUR) df. Pavel GRAUR (MDA), 5-1
BRONZE: Narek POHOSIAN (UKR) df. Muhammad ABDURACHMANOV (BEL), 2-0

79kg
GOLD: Arsen BALAIAN (UWW) df. Farid JABBAROV (AZE), 5-1

BRONZE: Ibrahim YAPRAK (TUR) df. Aykan SEID (BUL), 11-0
BRONZE: Umar MAVLAEV (SUI) df. Giorgi GOGRITCHIANI (GEO), 8-7

97kg
GOLD: Uladzislau KAZLOU (UWW) df. Bady SAMDAN (UWW), 2-1

BRONZE: Resul GUNE (TUR) df. Adam JAKSIK (SVK), via fall
BRONZE: David MCHEDLIDZE (UKR) df. Nikolaos KARAVANOS (GRE), 6-1

Semifinals

61kg
GOLD: Jeyhun ALLAHVERDIYEV (AZE) vs. Levik MIKAYELYAN (ARM)

SF 1: Jeyhun ALLAHVERDIYEV (AZE) df. Besir ALILI (MKD), 5-4
SF 2: Levik MIKAYELYAN (ARM) df. Mykyta ABRAMOV (UKR), 11-1

74kg
GOLD: Aghanazar NOVRUZOV (AZE) vs. Ismail KHANIEV (UWW)

SF 1: Aghanazar NOVRUZOV (AZE) df. Manuel WAGIN (GER), 4-2
SF 2: Ismail KHANIEV (UWW) df. Bohdan OLIINYK (UKR), 10-0

86kg
GOLD: Arsenii DZHIOEV (AZE) vs. Rakhim MAGAMADOV (FRA)

SF 1: Arsenii DZHIOEV (AZE) df. Radomir STOYANOV (BUL), via fall
SF 2: Rakhim MAGAMADOV (FRA) df. Arslan BAGAEV (UWW), 6-0

92kg
GOLD: Knyaz IBOYAN (ARM) vs. Mukhamed KHANIEV (UWW)

SF 1: Knyaz IBOYAN (ARM) df. Denys SAHALIUK (UKR), 10-0
SF 2: Mukhamed KHANIEV (UWW) df. Sadig MUSTAFAZADE (AZE), 12-1

125kg
GOLD: Volodymyr KOCHANOV (UKR) vs. Georgi IVANOV (BUL)

SF 1: Volodymyr KOCHANOV (UKR) df. Khachatur KHACHATRYAN (ARM), 10-0
SF 2: Georgi IVANOV (BUL) df. Efe AL (TUR), via fall (12-1)