#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

WATCH: Shiotani's signature move - Reverse Lift or Tawaragaeshi

Monday, March 3, 2025 - 10:38 By Vinay Siwach

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TIRANA, Albania (March 3) -- Yu SHIOTANI (JPN) has done it many times domestically in Japan. On Sunday, he showed it to international fans.

As soon as he get the par terre position, instead for the typical gut-wrench, Shiotani goes for the reverse lift.

The reverse lift, known as Tawaragaeshi in Japanese, majorly seen in Greco-Roman wrestling when the wrestler on top in par terre jumps to face the grounded wrestler and the locks his hands around the opponents waist to throw him over his own head, or sometimes sideways.

That Aleksandr KARELIN photo in which he is clenching his teeth as he lifts his opponent like a sack. Exactly, a reverse lift.

Shiotani, former Asian champion, has mastered that move. And a reverse lift masterclass was on display on the final day of the Muhamet Malo Ranking Series 2025 in Tirana.

Out of the 53 points he scored on Sunday, Shiotani got 33 points from his signature reverse lift. Match after match, he would try the move and succeed as if the opponents did not how to defend it.

"There's not much to think about during a game like this. I do the Tawaragaeshi as if my body were moving on its own," Shiotani said.

Yu SHIOTANI (JPN)Yu SHIOTANI (JPN) performs a reverse lift during the 60kg semifinal. (Photo: United World Wrestling / Kostandin Andonov)

The Japanese federation Instagram page is full of Shiotani's reverse lift videos. Despite his go-to move, Shiotani is shy to explain his obsession with the move which he performs even when he is in a position to pin or roll his opponent.

"I'm trying to switch things up and try to lift the wrestlers rather than trying to hold him down," Shiotani said. "I'm always practicing so I am able to do it in any situation."

Shiotani doesn't hide it that he is going for the reverse lift. He ideally starts from a chest wrap and quickly moves his grip to waist. If the opponent tries to raise his head to defend, Shiotani scores an exposure, opening more scoring options.

This was the first time Shiotani was wrestling at 60kg in a UWW event, up from 55kg but he said that he always remained in shape for wrestling.

"I always keep in shape," he said. "Ever since moved up the weight class, I've always believed that I could win by building my body, so I'm glad I was able to do that."