#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Japan adds 3 golds to maintain perfect record in Tirana

By Vinay Siwach

TIRANA, Albania (February 28) -- Ami ISHII (JPN) can't stop winning in Tirana.

Four months after she won the U23 and Senior World Championships in the Albanian capital, Ishii has begun her 2025 with a Ranking Series gold in Tirana on Friday.

While she won the World Championships at 72kg, Ishii returned to the Olympic weight class 68kg as she leaves memories of missing out on Paris Olympics behind.

"It [Tirana] is a luck city," Ishii said. "Also, 68kg is home for me."

 Ishii is now 12-0 in Tirana, winning golds at the U23 World Championships, senior World Championships and Muhamet Malo Ranking Series -- scoring six technical superiority wins and three pins.

Her gold medal was one of three that Japan won, maintaining its perfect record in Women's Wrestling in Tirana, adding to the two it won on Thursday. Out of the six golds on offer so far, Japan has won five with one -- 62kg -- going to China. Japan did not enter a wrestler in 62kg.

Ishii won the gold medal at 68kg after U20 world champion Sakura ONISHI (JPN) made a golden senior debut at 59kg. Miwa MORIKAWA (JPN) was successful at 65kg. On Thursday, Umi ITO (JPN) won at 50kg while Haruna MAYUMARA (JPN) won gold at 55kg.

Ami ISHII (JPN)Ami ISHII (JPN) won the 68kg gold medal in Tirana. (Photo: United World Wrestling / Kostadin Andonov)

Ishii looked in sublime form at 68kg and seemed like she would go unscathed, however, Zelu LI (CHN) checked her in the final. Ishii managed to win 6-2 but could feel the pressure of the final.

"I think the opponent's level is quite high since it's in the finals," Ishii said. "The pressure is the most fun in the finals. There shouldn't be any pressure, but it was a close match so I'll practice a little more."

She opened the scoring with a double-leg takedown and kept aiming for Li's ankles, converting once such attempt to a takedown. Li tried to counter lift but Ishii was solid in her defense and led 4-0 at the break. Li did cut the lead to 4-2 in the second period but Ishii made it 6-2 with a similar takedown like the previous ones.

"My wrestling is different, and I keep updating my wrestling every day," she said. "My wrestling is completely different from the last time I came to Tirana. Wrestling Japanese, I continue to improve my skills."

After missing out on the Paris Olympics, losing in the domestic playoff to Nonoka OZAKI (JPN), Ishii remains motivated to be at the Olympic cycle.

"My goal for 2025 is to win the 68kg class at the World Championships," she said. "My biggest goal for 2025 is probably to win a gold medal at the 2028 Los Angeles Olympics."

Sakura ONISHI (JPN)Sakura ONISHI (JPN) defeated Anastasiia SIDELNIKOVA (UWW) 10-0 in the 59kg final. (Photo: United World Wrestling / Kadir Caliskan)

Onishi was the first to secure gold medal of the night for Japan as she dominated the 59kg weight class. In the final against Anastasiia SIDELNIKOVA (UWW), Onishi scored the first takedown with a single-leg attack and gut wrenched for two more points. She added another takedown with head outside before finishing the bout 10-0 with 4:16 remaining on the clock.

This was the first senior tournament for the teenager but remained unfazed the stage and the opponents.

"It was my first tournament and I was a bit nervous," Onishi said. "But since I had earned the right to compete at the All-Japan Championship in Japan, I decided to represent Japan and not worry about my age."

Before travelling to Tirana, Onishi was in a two-week training camp in China alongwith Morikawa. Both went to Kunming, world champion Jia LONG's(CHN) hometown, to train in different styles.

Previously, Onishi would finish her bouts in typical Japanese style of pins or leg lace but she used the gut-wrench effectively in Tirana. Onishi said she picked the technique in China.

"The lace is something I always do," she said. "I don't really pay attention to it but that gut wrench is a technique I learned the other day when I went on a two-week camp to China, and I was happy."

In the four bouts on Friday, Onishi, a training partner of Olympic champion Akari FUJINAMI (JPN) at the Nippon Sports Science University, outscored her opponents 45-3 and geared up for the Asian Championships.

"I think it was a really good tournament because I was able to see how much I've improved, even if just a little, in what I practice every day," she said.

Miwa MORIKAWA (JPN)Miwa MORIKAWA (JPN) tries to turn Irina RINGACI (JPN) before Ringaci pulled out of the final citing knee injury. (Photo: United World Wrestling / Kadir Caliskan)

Miwa MORIKAWA (JPN) added another gold but she would have liked to avenge her round-robin loss to Irina RINGACI (MDA) in a better way. Ringaci pulled out injured midway through the final while leading 6-3. Morikawa had just scored a takedown when Ringaci left the match due to a injured knee. Ringaci had shown excellent movements till then, hitting double-leg attacks and gut wrenches to which Morikawa had no answers.

The two had met earlier in Round 1 bout of their group which Ringaci won 6-5 despite a solid comeback from Morikawa. This was their second meeting since the 2021 World Championships final which Ringaci won. 

Ringaci scored a takedown and turn to lead 4-0 and then a scramble resulted in Ringaci landing on top to take the lead 6-0. Morikawa was on board when she scored an exposure and another leg elevation forced a takedown which made the score 6-4 for Ringaci with 17 seconds left. A double leg from Morikawa resulted in just a stepout with six seconds on the clock. Japan challenged that call asking for two points but Morikawa had no control over Ringaci during stepout. Ringaci defended the 7-5 lead to win the bout.

LILI (CHN)LILI (CHN) defeated Paris Olympic bronze medalist Grace BULLEN (NOR) in 62kg semifinal. (Photo: United World Wrestling / Kostadin Andonov)

At 62kg, world bronze medalist LILI (CHN) completed a commanding performance in Tirana with a gold medal at 62kg, beating former world champion Bilyana DUDOVA (BUL) 8-4 in the final after she had defeated Paris Olympic bronze medalist Grace BULLEN (NOR) in the semifinals.

Bullen was on her way to the final when she ran into Lili in the semis and was involved in a tense match which she led. She opened the scoring with a takedown and turn before Lili scored a reversal and lace. The Chinese added another takedown and turn to make it 7-4. Bullen closed the gap to 7-5 with a stepout but she failed to break the defense and lost 8-3.

In the final, Lili raced to an 8-0 lead over Bilyana DUDOVA (BUL) and it seemed like she will close out the bout soon. However, Dudova hit a double-leg attack to get four points back. But Lili still managed to keep the lead with herself and defeated to claim the gold medal at 62kg.

RESULTS

59kg
GOLD: Sakura ONISHI (JPN) df. Anastasiia SIDELNIKOVA (UWW), 10-0

BRONZE: Solomiia VYNNYK (UKR) df. Bediha GUN (TUR), 12-2

62kg
GOLD: LILI (CHN) df. Bilyana DUDOVA (BUL), 8-4

BRONZE: Adaugo NWACHUKWU (USA) df. Anne NUERNBERGER (GER), 11-0 
BRONZE: Grace BULLEN (NOR) df. Amina TANDELOVA (UWW), via inj. def.

65kg
GOLD: Miwa MORIKAWA (JPN) df. Irina RINGACI (MDA), via inj. (3-6)

BRONZE: Iryna KOLIADENKO (UKR) df. Aleah NICKEL (CAN), 10-0

68kg
GOLD: Ami ISHII (JPN) df. Zelu LI (CHN), 6-2 

BRONZE: Elizaveta PETLIAKOVA (UWW) df. Noémi SZABADOS (HUN), via inj. def.
BRONZE: Kateryna ZELENYKH (ROU) df. Gerda BARTH (GER), via fall (6-0)