#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Muhamet Malo 2025 Ranking Series Day 3 Finals Set

By Vinay Siwach

TIRANA, Albania (February 28) -- Muhamet Malo Ranking Series enters day three with four Women's Wrestling and two Greco-Roman weight classes. Olympic champion Semen NOVIKOV (BUL) will be in action at GR 87kg alongwith silver medalist Alireza MOHAMADIPIANI (IRI) and both are on collision course as well. Other Paris Olympic medalist in action are Grace BULLEN (NOR) at WW 62kg and Iryna KOLIADENKO (UKR) at WW 65kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 2 RESULTS

16:45: Miwa MORIKAWA (JPN) will look to avenge her round-robin loss to Irina RINGACI (MDA) as she wins her semifinal against Iryna KOLIADENKO (UKR) to enter the gold medal bout. Koliadenko, a Paris silver medalist at 62kg, was 1-0 at the break after Morikawa's inactivity. But Morikawa launched a huge but sloppy double-leg to score four points at the start of the second period to lead 4-1. Koliadenko was put on activity clock but did not score which gave a point to Morikawa. Koliadenko then scored a takedown with a minute left to cut the lead to 5-3. Morikawa answered with another stepout and led 6-3, the winning score.

Irina RINGACI (MDA) won 10-0 over Aleah NICKEL (CAN). She finished the bout with an ankle pick for four. Ringaci won the round-robin bout against Morikawa 6-5. They both go against each other in about three hours time.

16:30: Sakura ONISHI (JPN) sees off Solomiia VYNNYK (UKR) in the 59kg semifinal. She scored a takedown, stepout before Vynnyk was docked for cautioned for locking Onishi's neck. From forced par terre, Onishi used the head between legs to roll Vynnyk twice and make it 8-0. Vynnyk scored exposure using chestwrap but it was scored two for Onishi as she never got turned. Ukraine challenged the decision and won which made it 8-2 at the break. Vynnyk was docked a caution for blocking Onishi who finished the match with an ankle pick four-pointer on the edge. She won 13-2.

Anastasiia SIDELNIKOVA (UWW) survived an onslaught from Bediha GUN (TUR) in the final 30 seconds to win 4-4 in the other semifinal. Down 4-0, Gun scored a takedown and was awarded a caution point. Another takeodwn made it 4-4 but she could not get another point as Sidelnikova won 4-4 through points via bigger technique (2+2).

16:20: Idris IBAEV (GER) enters the 77kg final after beating Kodai SAKURABA (JPN) in an action-filled match. He got the par terre in first period and turned Sakuraba who also committed a foul. A stepout was awarded to Ibaev on review which made his lead 6-0. Sakuraba wasn't focused as he walked out of the zone thinking he has scored a stepout but Ibaev got the points. He then tried a headlock which Ibaev defended and scored four points. Japan challenged the call and won as it was a risk by Sakaruba who managed to get on board with a pushout. Ibaev challenged and got the pushout point as Sakuraba's hand was out before him.

Yryskeldi MAKSATBEK UULU (KGZ) will face Ibaev in the final after he defeated Per Albin OLOFSSON (SWE) 6-1. Maksatbek Uulu blocked Olofsson from par terre and led 2-1 at the break. In the second period, Olofsson was about to take Maksatbek Uulu but lost his balance and the Kyrgyz scored a takedown which Olofsson challenged and lost. With a 5-1 lead, Maksatbek Uulu got a passivity call to make it 6-1 and won.

16:00: We have the 87kg finalists in Greco-Roman! Paris silver medalist Alireza MOHAMMADIPIANI (IRI) and David LOSONCZI (HUN) will wrestle for gold. Mohammadipiani with an impressive win -- 6-1 over Aleksandr KOMAROV (SRB). He got the par terre advantage and turned Komarov twice to lead 5-0 at break. Komarov got his par terre chance in the second period but failed to score from the position and Mohammadipiani defended for the rest of the match to win and enter the final.

Losonczi brought his motor to the semifinal against Marcel STERKENBURG (NED) and led 2-1 at the break with two stepouts. Sterkenburg was cautioned for a move against bone joints and docked two points. He challenged and lost another as Losonczi led 5-1. Sterkenburg was called passive which added another point to Losonczi's score before a stepout added another for a 7-1 win for Losonczi and a place in the final. 

15:50: World champion Ami ISHII (JPN) marches on to the 68kg final. Kateryna ZELENYKH (ROU) scored the first takedown but Ishii with a reversal and then two turns to make it 5-2. Ishii counters an attempt to make it 7-2 at the break. Ishii continues attacking the legs of Zelenykh and finally gets a takedown with traparm and rolls Zelenykh twice to win 13-2.

Zelu LI (CHN) will be her opponent in the final after the Chinese laced her way to a 10-0 win over Noémi SZABADOS (HUN).

15:40: First semifinals of the day! Women's Wrestling 62kg has three Paris Olympians out of the four semifinalists. The only one not from Paris, LILI (CHN), takes out bronze medalist Grace BULLEN (NOR) and books her spot in the final. Bullen got a takedown and turn before Lili scored reversal and lace. Bullen led 4-3 and Lili scored another takedown and turn to make 7-4. Bullen get the gap to 7-5 with a stepout but Bullen couldn't break the defense and lost 8-3. Lili will face Bilyana DUDOVA (BUL) for the gold medal who defeated  Anne NUERNBERGER (GER) in the other semifinal. Dudova led 3-0 at the break and then scored a takedown and gut wrench to make it 7-0. Solid snapdowns in the match from Dudova as she added another takedown before countering an attack to win 11-0.

15:25: Sakura ONISHI (JPN) with a different approach in the match against Abigail NETTE (USA). With a more cautious approach, Onishi was shut down by Nette who led 1-0 at the break for Onishi's passivity. But Onishi comes out blazing in the second and score 10 straight points using head in the middle. A takedown makes it 12-1 as Onishi advances at 59kg.

15:20: Miwa MORIKAWA (JPN) books herself a semifinal with Iryna KOLIADENKO (UKR) at 65kg. Morikawa with a 3-0 win over Yuqi RAO (CHN).

15:05: Back to Women's Wrestling, and Iryna KOLIADENKO (UKR) with a 34 second technical superiority win over Aleah NICKEL (CAN) at 65kg. She top her group with that win and enters the semifinal in which she likely to face Miwa MORIKAWAN (JPN).

14:55: Paris Olympic final rematch at Greco-Roman 87kg between Semen NOVIKOV (BUL) and Alireza MOHMADIPIANI (IRI). Novikov had blanked Mohamadipiani 7-0 in the final in Paris. An aggressive start from Mohammadi and he gets a par terre but no score. He leads 1-0 at the break. A stepout and takedown to make it 4-0 in the second period. He is awarded the par terre for his active wrestling to lead 5-0 but he can't score from there. Mohammadi shuts Novikov down completely and wins 5-0. He celebrates with an acknowledgement from the coach.

14:42: Aleksandr KOMAROV (SRB) scored a takedown and three turns after Muhutdin SARICICEK (TUR) got the par terre and he wins 9-2 at 87kg. A machine from par terre.

14:40: World champion at 72kg Ami ISHII (JPN) is back at 68kg for the Ranking Series. She begins her campaign with a 10-0 technical superiority win over Greda BARTH (GER).

14:30: Bilyana DUDOVA (BUL) isn't giving Adaugo NWACHUKWU (USA) any last-second points this time as in Zagreb. Down 4-2, Dudova scores a takedown and then an exposure when Nwachukwu tries to hold on to her 4-4 criteria lead in last 10 seconds to win 6-4. Nwachukwu scored a takedown in the final five seconds in Zagreb to beat Dudova.

14:15: Irina RINGACI (MDA) with a 10-0 technical superiority and Grace BULLEN (NOR) with a fall in their respective bouts at 65kg and 62kg.

14:10: U20 world champion Sakura ONISHI (JPN) with a 10-0 technical superiority win over Bediha GUN (TUR) in Round 2 of 59kg. She is the favorite to win the gold medal

13:35: Alireza MOHAMADIPIANI (IRI), who lost to Novikov in the Paris final, begins with a solid 8-0 win over Tamas LEVAI (HUN) at 87kg. Mohamadipiani got the part terre and turned Levai, who locked Mohamadipiani's neck which is a foul. Hungary challenged the call but lost. With a 6-0 lead, Mohamadipiani turned Levai once to win 8-0

13:30: Olympic champion Semen NOVIKOV (BUL) is into the quarterfinal at 87kg after beating Istvan TAKACS (HUN). He got a turn from par terre to lead 3-0 at the break. Novikov keeps the pressure in the second period and scores a stepout before getting the second par terre as well. No points but enough for Novikov to win 5-0.

13:20: Aleksandr KOMAROV (SRB) with another 8-0 technical superiority. A stepout, first par terre and four turns to beat Artur OVSEPYAN (UKR) and advance to the 87kg quarterifinals.

13:15: Marcel STERKENBURG (NED) up against Achiko BOLKVADZE (GEO) at 87kg 1/8 final. He scores the opening takedown to be 2-0 up. Georgia challenge but lose. Sterkenburg gets par terre advantage to make it 4-0 but no turn from par terre. Sterkenburg with a strong start in the second and scores a stepout. Bolkvadze tries a headlock but falls on his back and Sterkenburg gets the fall.

13:10: Iryna KOLIADENKO (UKR) was woken up by Albina DRAZHI (ALB) with the first takedown of their 65kg bout but Koliadenko works her way back and scores 12-2 technical superiority win in Round 1 at 65kg. 

13:00: Irina RINGACI (MDA) and Miwa MORIKAWA (JPN) faced off in the 2021 World Championships final which Ringaci won. Four years later, they meet in Round 1 of 65kg in Tirana. Ringaci on the holds straightaway and she scores a takedown and a turn to lead 4-0. Morikawa is more active in the second period but a scramble results in Ringaci landing on top to take the lead 6-0. Morikawa keeps going but Ringaci split defense keeps her at bay before Morikawa scores exposure for two. Another leg elevation from Morikawa for a takedown to make it 6-4 with 17 seconds left. A double leg from Morikawa but Ringaci decides to run out of bounds than give a losing takedown. 6-5 with 6 seconds remaining. Japan challenge the call. Morikawa has no control over Ringaci during stepout. It's only one point and Japan lose the challenge, giving Ringaci a 7-5 lead. She defends the lead for the six seconds to win 7-5. They both can still meet in the final as 65kg is in Nelson system.

12:40: World champion at 59kg in 2023, Qi ZHANG (CHN) was down 8-0 against Amina TANDELOVA (UWW) but mounts a comeback. Zhang with a stepout, a takedown and exposure to make it 8-5 at the break. A caution against Tandelova made it 8-6. A takedown for Zhang but a double leg takedown from Tandelova to make it 10-8. As Zhang tries another attack, Tandelova counters for another two points. She wins 12-8 at 62kg.

12:30: That was quick from Grace BULLEN (NOR). The Paris bronze medalist beats Sara LINDBORG (SWE) 10-0 inside two minutes at 62kg.  

12:25: Bilyana DUDOVA (BUL) with all those counter attacks to beat Nikolett SZABO (HUN) 9-0 at 62kg. Dudova led only 1-0 at the break but as Szabo tried to score in the second, Dudova continued to counter those attacks.

12:00: Olympic champion Semen NOVIKOV (BUL) gets former U23 world champion Exauce MUKUBU (NOR) in the first round. Novikoc with a stepout to open the scoring. He turns Mukubu from par terre to lead 4-0. Excellent defense from Mukubu after the first turn. Mukubu begins the second period with a takedown. Novikov was pushing Mukubu towards the zone but Mukubu sneaked and scored a go-behind takedown. Then gets the par terre to make the score 4-3. Novikov blocks the turn attempt and score a gut-wrench to lead 8-3. Novikov wins 8-3.

11:52: Aleksandr KOMAROV (SRB) with a quick 8-0 technical superiority win over Jiaxin HUANG (CHN). A takedown and gut wrench for Komarov.

11:50: U20 world champion Asan ZHANYSHOV (KGZ) gets a taste of senior level competition as Muhutdin SARICICEK (TUR) beats him 6-2 in the opening round at 87kg. Zhanyshov gets thrown for four from bodylock and is down 5-0. Both wrestlers exchange stepouts and Saricicek leads 6-1 at the break. A stepout from Zhanyshov in the second period is all he got as Saricicek wins 6-2.

11:45: Achiko BOLKVADZE (GEO), one of the three Georgian wrestlers at 87kg, runs into Soh SAKABE (JPN) in the opening round. Sakabe gets the first par terre advantage but Bolkvadze blocks the turn and leads 2-1 at the break. Bolkvadze manages a throw from par terre in the second period to lead 7-1. Sakabe with a headlock throw and is awarded two and one point for reversal for Bolkvadze. Japan challenge for four. But on review, all the points are removed as no one landed in danger. A 7-1 win for Bolkvadze.

11:30: Another rainy day here in Tirana. But wrestlers are ready for day three of the Muhamet Malo Ranking Series with 59kg, 62kg, 65kg and 68kg in Women's Wrestling and 77kg and 87kg in Greco-Roman.