#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Takara Suda, Ono's training partner and Japan's new star

By Vinay Siwach

TIRANA, Albania (February 26) -- World champion Masanosuke ONO (JPN) has a rival and he knows him too well.

Takara SUDA (JPN), Ono's training partner since high school, won the Ranking Series gold medal at the Muhamet Malo in Tirana, Albania. Incidentally, it was in Tirana last year at the World Championships that an unheralded Ono rose to become the world champion.

READ MORE: Masanosuke Ono Takes Over Wrestling

Suda and Ono went to the same high school -- Tosu Tech -- and trained together before both joined the Yamanashi Gaikun University. Both training partners are quickly turning into rivals as Ono charts his own path while Suda can become the first choice at the university.

While the Ranking Series isn't the same as the stacked World Championships, Suda's style and quick movements can trouble even the best as it was evident on Wednesday.

Suda's quick movement aided his attacking style. Over the course of his four bouts, Suda made his opponents uncomfortable with forward pressure and catching them off guard. While defending, he was able to turn around from the zone.

Takara SUDA (JPN)Takara SUDA (JPN) defeated Nachyn MONGUSH (UWW) in the 61kg final. (Photo: United World Wrestling / Kostadin Andonov)

In the 61kg final, Suda was up against former U23 world champion Nachyn MONGUSH (UWW) and despite a late comeback from Mongush, Suda held on to a very impressive 8-8 win and the gold medal.

"I feel happy," Suda said after his win. "Most of all I'm really grateful to all the people who support me on a daily basis, including my family, the manager and coaches, and my friends who practiced with me."

Suda was quick off the blocks and scored a stepout and then hit a double leg for a 3-0 lead. Mongush stopped Suda with a chestwrap and then exposed him for two points. A reversal made it 4-2 before Suda got a takedown to lead 6-2 at the break.

Mongush began the second period with an attempted headpinch but Suda blocked it and pinned Mongush on the mat for two points to lead 8-2. Just when it seemed like he will run away with the gold medal, Mongush mounted a comeback. He scored a stepout and Suda was cautioned for fleeing.

With the score 8-4, Mongush scored another stepout and managed a takedown with 31 seconds left on the clock. A stepout without fleeing made it 8-8 but Suda kept the criteria lead for four two-point moves. He held on for the remaining 11 seconds and won the gold medal.

Takara SUDA (JPN)Takara SUDA (JPN) with the gold medal after winning at 61kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

This was the second time Suda was wrestling a final at the international level. He won a silver medal at the U15 Asian Championships in 2019 but had not wrestled internationally since.

Perhaps the rust over the years of being away from international wrestling was visible as his conditioning worsened in the second period. 

"It's been a long time since I last played a final," he said. "It was my first overseas match in five [six] years. I was already taking on this match with a sense of challenge. I really didn't expect it to turn out like this."

The 20-year-old is now waiting for the Ono, who is in the United States for more than a month now, to return so he can train with the world champion.

"I train with Ono as a teammate not only at the university but also at the high school. Now he is in America but I want to train when he comes back."