#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Olympic medalists in strong field set to light up Tirana

Monday, February 24, 2025 - 12:21 By Vinay Siwach

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TIRANA, Albania (February 24) -- After he won the gold medal at the Paris Olympics, Semen NOVIKOV (BUL) was asked his wrestling journey. He replied that he "had many problems" but will go through it again without second thoughts.

Taking his first step in the new Olympic cycle for 2028 LA Olympic, Novikov won the prestigious Dan Kolov-Nikola Petrov tournament in January and is now wrestling his first Ranking Series event of the year -- the Muhamet Malo in Tirana.

Novikov is the only Paris Olympic champion who has returned to a UWW tournament since winning gold in August last year. He will be up against a top 87kg Greco-Roman field at the second Ranking Series of the year.

The tournament will be held in Tirana from February 26 to March 2 with important Ranking Series points up for grabs. The Zagreb Open, held two weeks ago, and Muhamet Malo will be crucial for wrestler hoping to get seeded at the continental championships that begin in March.

Novikov will be expecting rematches with David LOSONCZI (HUN) and Alireza MOHAMADIPIANI (IRI), both of whom he beat in Paris. Losonczi has Istvan TAKACS (HUN) and Tamas LEVAI (HUN) to watch out for as Hungary to second its pick for the European Championships.

Georgia is doing the same with Gurami KHETSURIANI (GEO), Lasha GOBADZE (GEO) and Achiko BOLKVADZE (GEO) entered at 87kg while other strong contenders include Marcel STERKENBURG (NED) and Aleksandr KOMAROV (SRB).

Ali AHMADI VAFA (IRI)Ali AHMADI VAFA (IRI) is hoping to be Iran's mainstay at 60kg. (Photo: United World Wrestling / Jake KIRKMAN)

Despite the dropouts in other weight classes across styles just days before the tournament, it still throws quite a strong field.

At 60kg, Iran is pushing for Ali AHMADI VAFA (IRI) as it's flagbearer after struggling to find a world-beater. His first senior test will see him go up against a few stars including world champion Victor CIOBANU (MDA), Olympian Enes BASAR (TUR) and Yu SHIOTANI (JPN) among others.

Mehdi MOHSEN NEJAD (IRI) was at 60kg earlier and was about to retire after Paris Olympics. However, he is wrestling at 63kg in Tirana and Turkiye's Kerem KAMAL (TUR) is also returning to action.

At 72kg, Levente LEVAI (HUN), who surprisingly won Zagreb Open gold, will look to continue his run but has hurdles in the name of former world champion Ali ARSALAN (SRB) and European champion Selcuk CAN (TUR).

Paris Olympic bronze medalist Amin MIRZAZADEH (IRI) is warming up for the Asian Championships and will be the favorite to win the gold medal at 130kg. He has Tokyo silver medalist Iakobi KAJAIA (GEO) and age-group world champion Hamza BAKIR (TUR) in the bracket as well.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) is a Paris Olympic medalist at 74kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Freestyle

Albania's star Freestyle trio of Zelimkhan ABAKAROV (ALB), Islam DUDAEV (ALB) and Chermen VALIEV (ALB) are wrestler in front of their home crowd. All three are returning to action since the Paris Games in which Dudaev and Valiev won bronze medals.

Abakarov will be tested by former European champion Nachyn MONGUSH (UWW) and Artem GOBAEV (UWW) at 61kg.

Dudaev will have tougher challenges at 65kg. He is likely to have a Paris rematch with silver medalist Rahman AMOUZAD (IRI) who is expected to be Iran's representative at the Asian Championships.

U23 world champion Ibragim IBRAGIMOV (UWW) is also entered and is always the biggest threat for the gold medal. Amouzad and Dudaev will be cautious of the rising star.

For Valiev, Yones EMAMI (IRI) and Tajmuraz SALKAZANOV (SVK) could be the trouble-makers at 74kg, a weight class he is expected to dominate. Valiev and Salkazanov match for styles but Valiev seems to always find a way to score points while Salkazanov is more of a tactical wrestler who can play the clock well.

Naychn KUULAR (KAZ)Nachyn KUULAR (KAZ), a former U23 world champion, wrestling in Bundesliga. (Photo: United World Wrestling / Kadir Caliskan)

At 70kg, former U23 world champion Nachyn KUULAR (KAZ) is turning up for UWW competition after six years, this time for Kazakhstan. Kuular, who represented Russia previously, has kept himself in the news with a win over Olympic champion Kotaro KIYOOKA (JPN) in the Bundesliga, albeit at 71kg.

Kamran GHASEMPOUR (IRI) won't have great memories of Tirana as he lost the World Championships semifinal to Abdulrashid SADULAEV in the last second and returned empty-handed. But he is back in Tirana with less expectations and pressure at 92kg as he begins an Olympic cycle in which he may finally get to be at the Olympics.

At 125kg, Olympic silver medalist Amir Hossein ZARE (IRI) will be in action and the favorite to win gold medal as well.

Kyle SNYDER (USA) will be wrestling at back-to-back Ranking Series events. He won the gold medal in Zagreb and is expected to be in Tirana as well. A second gold medal this year will push him to the top of the ranking at 97kg.

Moe KIYOOKA (JPN)Moe KIYOOKA (JPN) is the world champion at 55kg but wrestling at 53kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

Women's Wrestling

Japan is sending its six Emperor's Cup winners to Tirana. The six include two world champions from last year as Moe KIYOOKA (JPN) and Ami ISHII (JPN) return to Tirana for another trip.

Others include former age-group world champion Umi ITO (JPN) who finished with a bronze at the U23 World Championships, will also be returning to Tirana. Former world champion Haruna MURAYAMA (JPN) [nee OKUNO], is registered at 55kg, U20 world champion Sakura ONISHI (JPN) is at 59kg, world bronze medalist Miwa MORIKAWA (JPN) at 65kg and Nodoka YAMAMOTO (JPN) is at 76kg.

China too is sending a strong but a relatively new team. It will be led by former 59kg world champion Qi ZHANG (CHN) who is moving up to 62kg for this tournament. She will be wrestling for the Asian Championships spot as well against teammate LILI (CHN) who won world bronze medal in 2023.

Grace BULLEN (NOR)Grace BULLEN (NOR) is returning to action at 62kg after Paris. (Photo: United World Wrestling / Amirreza Aliasgari)

However, Paris Olympic bronze medalist Grace BULLEN (NOR) will be the favorite in this weight class which also Adaugo NWACHUKWU (USA) and Bilyana DUDOVA (BUL). Bullen will be wrestling at her first competition since winning the first Olympic medal for Norway in Women's Wrestling in Paris.

62kg silver medalist at Paris Olympic Iryna KOLIADENKO (UKR) is wrestling at 65kg for the Ranking Series. She will be up against former world champions Irina RINGACI (MDA) and Morikawa in her bracket which will be divided into two groups as the weight class has only seven wrestlers. There is a chance that all three wrestler end up in the same group.

Another loaded weight class is the 55kg in which Zagreb Open champion Jacarra WINCHESTER (USA) will be looking to add a second gold medal of the Ranking Series. In Zagreb, she wrestled only one match -- final -- but Albania has a bigger bracket which also includes Olga KHOROSHAVTSEVA (UWW), Okuno, Mariana DRAGUTAN (MDA) and Oleksandra KHOMENETS (UKR).

At 72kg, three-time world silver medalist Zhamila BAKBERGENOVA (KAZ) will hope to win gold in Tirana as she lost the World Championships final here last year despite leading it at one point. 

Her compatriot and former Asian champion Elmira SYZDYKOVA (KAZ) is registered at 76kg but her path to gold medal may not be as easy. The weight class also has Aiperi MEDET KYZY (KGZ), Alexandra ANGHEL (ROU) and Anastasiya ALPYEYEVA (UKR) who will look to confirm her spot at 76kg for Ukraine in the new Olympic cycle.