#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Interview: Iran Greco-Roman coach Hassan Rangraz

Sunday, February 16, 2025 - 10:38 By Vinay Siwach

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ZAGREB, Croatia (February 14) -- Iran won its first Olympic gold medal in Greco-Roman at the 2012 London Games. Rio 2016 was a blank but Mohammadreza GERAEI (IRI) won at the Tokyo Olympics. Soon, Iran changed the coaching staff and brought in Hassan RANGRAZ to lead the Iran team.

Rangraz enjoyed success at various levels but the 2024 Paris Olympics was one of the best that Iran had. Two gold medals, one silver and one bronze made it the most successful Olympics for Iran.

The 44-year-old soft-spoken former world champ has a different personality while coaching. He rarely takes the role of first coach during the bouts. But he is always animated in the corner, shouting instructions to his wrestlers and sometimes reacting to the referee's decisions.

As the new Olympic cycle for the 2028 Los Angeles Games begins, United World Wrestling caught up with Rangraz at the season opening Zagreb Open Ranking Series. Rangraz explained the success of Iran's Greco-Roman team, training in Tehran, defended the selection process and the fans who have a say on everything in Iran wrestling.

Hassan RANGRAZ (IRI)Iran's national Greco-Roman coach Hassan RANGRAZ during the 2024 Paris Olympics. (Photo: United World Wrestling / Jake Kirkman)

Excerpts:

- How do you see the success of Iran Greco-Roman team at the Paris Olympics?

Rangraz: In my opinion, the result of the Paris Olympics, with four medals, two of them gold, was a remarkable achievement in the history of Greco-Roman wrestling for Iran. This success was primarily due to the six years of planning by the federation, the efforts of former head coaches and previous coaches. I played a very small part in this journey.

- What is it like in the national camp for Iran?

Rangraz: Right after the Olympics, with a very short break, we began our planning. From the Olympics to the 2025 World Championships, we will have 22 training camps, totaling 220 days. We will also be competing for nearly 80 days. Out of the 365 days in a year, our wrestlers will be under direct supervision of the coaching staff for about 300 days. They will follow intense training programs and preparation matches. Even during the remaining 60 days, they will still be monitored indirectly through technical and strength training programs provided by the coaching staff.

- Iran's selection process often comes under scrutiny. Despite that, it keeps producing results. What are you thoughts on the current selection process in Iran?

Rangraz: We have a process and young wrestlers can enter this cycle to compete and prove their worth. The prime examples of this process are Esmaeili and Mohammadi. They shone in domestic and international tournaments, competed with top wrestlers in their weight classes. They performed and won Olympic medals. We are committed to implementing the national team’s selection process and giving talented young wrestlers the opportunity to prove themselves. This way, we can execute the talent identification process in the best possible way.

- What are the responsibilities and challenges as the national coach?

Rangraz: Wrestling is the number one sport in Iran and our national, patriotic, and traditional sport. Wrestling is part of Iran’s culture. Therefore, taking on the technical responsibility as the head coach primarily brings stress, anxiety, and immense pressure. On top of that, you have to be accountable for the results and take responsibility for the team’s performance. In terms of difficulty, I can confidently say that considering the intense scrutiny, being the head coach of the national team is so challenging it’s like working in a mine.

- The fans of Iranian wrestling are always involved. How do you see this and does it affect you in any way?

Rangraz: As I mentioned earlier, 80 million Iranians have a deep love for wrestling. Perhaps that’s why a tournament that may not hold much significance for people from other countries is so important to our people. They follow it closely, they care about it, they rejoice in victories and worry about defeats. This immense passion and support from fans is the greatest strength and asset for wrestling in our country.

- What is the roadmap for the 2028 Los Angeles Olympics?

Rangraz: We believe that the Olympic Games are just around the corner. Four years go by very quickly. To succeed in the Olympics, you need to work hard, but also work smart. You can’t afford to miss a single training session or day. With this mindset and determination and knowing how high and legitimate the expectations are, we continue on our path with great strength, despite all the pressures we feel in every competition.

I believe the future of Iranian wrestling is very bright. Iran is passionate about wrestling. One of my dreams is that, just like in 1998 and 2002, we can once again host the World Wrestling Championships in Iran. The main reason for this is that nowhere else in the world will you find such passionate and numerous fans. These fans are the greatest asset of world wrestling, not just Iranian wrestling, and their expectation is to host a World Championship event.