#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

In 68kg debut, Blades suplexes her way to gold

Saturday, February 8, 2025 - 06:55 By Vinay Siwach

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ZAGREB, Croatia (February 8) -- Kennedy BLADES (USA) may have changed her weight class but there was no change in her style. Wrestling at 68kg, down from 76kg in which she won the Paris Olympics silver medal, Blades won the gold medal at Zagreb Open Ranking Series on Friday.

READ MORE: Blades shines, Jafarov injured

In a round-robin bracket which had four bouts for each wrestler, Blades was a notch above the rest as she secured two falls and two victory via superiority with none of the four bouts going to the second period.

Blades had moved from 76kg to 68kg for this tournament and is expected to remain at this weight class for the Los Angeles Olympic cycle.

"I feel really good," Blades said about the weight cut. "I ate the night so I'm just happy that I have a lot of energy still, and I was able to use my power, even though same day weigh-in. I'm feeling great."

Kennedy BLADES (USA)Kennedy BLADES (USA) completes a suplex over Karolina POK (HUN). (Photo: United World Wrestling / Kadir Caliskan)

Blades began the day with a fall over Kendra DACHER (FRA) and another over world bronze medalist Adela HANZLICKOVA (CZE) before Noémi SZABADOS (HUN) became the victim of her pace. Blades' moment of the day came in the Round 5 in the evening session when she launched a near-perfect suplex against Karolina POK (HUN). She was awarded five points for the suplex.

"I feel like a lot of people overlook wrestling," she said. "So I just want to make it as exciting as possible, and if I can do a big move or make it like, oh, then I just go for the big move."

The move over Pok reminded wrestling fans of the beautiful suplex Blades performed over Catalina AXENTE (ROU) at the Paris Olympics in the first bout itself. Blades went on to win the silver medal, and five months later she has captured her first Ranking Series gold medal using the same move.

"I've just been with my college team at University of Iowa," she said. "After Olympics, I only took about two weeks off because I was like I have college season. So I eased into it. I've just been competing and training hard and I just feel very prepared for what's to come."

At 68kg, Amit ELOR (USA) is the Olympic champion but with a new Olympic cycle, it is expected that she will be at 72kg before moving around to decide which weight class is beneficial for her. Blades hinted she will remain at 68kg for the World Championships.

"Honestly, I'm still deciding what I want to do," Blades said. "But I just feel really good at this whole tournament. I know it was plus two kilos, but I mean, I weighed like 68.9kg and I was like hydrated. So I'm like I'm fine. We'll see. I feel like it might be the move, so I just have to talk to my coaches, I'm going to figure some things out."

The U.S. won another gold medal at 62kg as Adaugo NWACHUKWU (USA) won three bouts in the round-robin bracket, keeping a clean slate.

Nwachukwu was in trouble of finishing second as former world champion Bilyana DUDOVA (BUL) was winning 2-0 with less than 20 seconds left. However, Nwachukwu got a takedown and a turn to win the bout and confirm her gold medal.

In an all Azerbaijan final at 59kg, Hiunai HURBANOVA (AZE) defeated Alyona KOLESNIK (AZE), 4-2, winning the gold medal.

Greco-Roman also began on Friday and Iran had a forgetful day in office. Treating the Zagreb Open as a trial for the Asian Championships, Iran had brought multiple wrestlers in various categories.

But it failed to win gold medal in the two Greco-Roman weight classes in action on Friday and drew a blank at 67kg.

U20 world champion Ahmadreza MOHSEN NEZHAD (IRI) dropped his semifinal against Valentin PETIC (MDA) 6-1 and then lost his bronze medal bout. Haavard JOERGENSEN (NOR) stopped Mohammadreza GHOLAMI (IRI), 10-1, in the other semifinal.

Joergensen capped off his day with a stunning 9-1 win over Petic in the 67kg to win the gold medal.

At 63kg, U23 world silver medalist Dinislam BAMMATOV (AIN) dominated the field and defeated Mohammad KESHTKAR (IRI), via fall in the final to win the gold medal.

RESULTS

Women's Wrestling

59kg
GOLD: Hiunai HURBANOVA (AZE) df. Alyona KOLESNIK (AZE), 4-2

BRONZE: Micheala BECK (USA) df. Mariana CHERDIVARA (MDA), via inj. def.

62kg
GOLD: Adaugo NWACHUKWU (USA)
SILVER: Amina TANDELOVA (AIN)
BRONZE: Bilyana DUDOVA (BUL)

65kg
GOLD: Dinara KUDAEVA (AIN)
SILVER: Eniko ELEKES (HUN)
BRONZE: Elizaveta PETLIAKOVA (AIN)

68kg
GOLD: Kennedy BLADES (USA)
SILVER: Adela HANZLICKOVA (CZE)
BRONZE: Noémi SZABADOS (HUN)

Greco-Roman

63kg
GOLD: Dinislam BAMMATOV (AIN) df. Mohammad KESHTKAR (IRI), via fall (10-0)

BRONZE: Ellis COLEMAN (USA) df. Ziya BABASHOV (AZE), 5-3
BRONZE: AYTJAN KHALMAKHANOV (UZB) df. Islomjon BAKHRAMOV (UZB), 5-4

67kg
GOLD: Haavard JOERGENSEN (NOR) df. Valentin PETIC (MDA), 9-1

BRONZE: Razvan ARNAUT (ROU) df. Ahmadreza MOHSEN NEZHAD (IRI), 5-0
BRONZE: Dominik ETLINGER (CRO) df. Mohammadreza GHOLAMI (IRI), 10-1