#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open 2025 Day 2: Iran continues domination

Thursday, February 6, 2025 - 09:39 By United World Wrestling Press

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ZAGREB, Croatia (February 6) -- Zagreb Open day two with four Freestyle weight classes and Women's Wrestling in two weight classes. Day one saw six Freestyle classes with the United States and Iran winning two gold medals each. Azerbaijan and Slovakia won the remaining two.

LIVE MATCH ORDER | WATCH LIVE | 2025 SEASON PREVIEW

13:25: In the women's wrestling semifinal at 55kg, veteran Sam STEWART (CAN) leg laces Elnura MAMMADOVA (AZE) and wins 12-1. She will face world bronze medalist Tatiana DEBIEN (FRA) who got the better of Ekaterina VERVINA (AIN) 5-4.

13:15: Mason PARRIS (USA) holds off Hayden ZILLMER (USA) 4-2 in the 125kg semifinal. But his big test will come in the final against Amirreza MASOUMI (IRI) who beats Kamil KOSCIOLEK (POL) 8-0.

13:05: Kyle SNYDER (USA) back in the Zagreb Open final at 97kg. He blanks Batyrbek TSAKULOV (SVK) 10-0 and he like take on Abolfazl BABALOO (IRI) who just about managed to beat Jonathan AIELLO (USA) 6-5 in the other semifinal. Aiello was down 6-3 but added two stepouts and almost got the third but the time ran out.

12:55: Osman NURMAGOMEDOV (AZE) may have confirmed his European Championships spot at 92kg as he beats Abubakar ABAKAROV (AZE) in the semifinal. Abakarov built a 3-2 but struggled with his shoulder which needed constantly medical attention. He changed the score to 5-4 with a minute remaining but Nurmagomedov scored a takedown to lead 6-5. Abakarov got hold off Nurmagomedov's leg for a good 10 seconds but failed to get a takedown. Nurmagomedov will wrestle Amirhossein FIROUZPOUR (IRI) in the final

12:40: Mahdi YOUSEFI (IRI) breaks Vladimeri GAMKRELIDZE (GEO) with his pace and wins the 79kg semifinal 4-1. Gamkrelidze got a point for Yousefi's passivity in the first period but the Iranian up the pace in the second period, scoring two stepouts and a takedown on the edge to win 4-1. He will face Zelimkhan KHADJIEV (FRA) who defeated Rocco WELSH (USA) 4-2

12:30: Semifinals on day two! Paris Olympian at 86kg Vladimeri GAMKRELIDZE (GEO) is up against U20 world champion Mahdi YOUSEFI (IRI) at 79kg and Zelimkhan KHADJIEV (FRA) has Rocco WELSH (USA).

11:45: Match of the tournament so far! Abubakar ABAKAROV (AZE) has to come back multiple times as Iuza TSERTSVADZE (GEO) threatened to upset him. Tsertsvadze scored a takedown and two turns using a gut wrench to lead 6-0 before Abakarov began the second period with a stepout. He close the differnce to 6-5. Tsertsvadze was on the verge of extending his lead but Abakarov scored a four-pointer using a cut back to make it 9-7. A takedown and turn later, Tsertsvadze led 11-9 but Abakarov hit a single leg attack with 10 seconds left and score the two points needed to win. He is into the 92kg semifinals.

11:41: Amirreza MASOUMI (IRI) wrestle with so much authority on the mat. No missed shots or efforts which can get countered. Just controls his way, like he did in a 5-0 win against Murazi MCHEDLIDZE (UKR) and enter the semifinal at 125kg.

11:35: Amirhossein FIROUZPOUR (IRI) with another controlled win. He gets the better of Michael MACCHIAVELLO (USA) 5-0. He will wrestle in the semifinals

11:25: Osman NURMAGOMEDOV (AZE), coached by his uncle and Olympic champion Sharif SHARIPOV (AZE), puts on a great show of defense and counters to beat Uri KALASHNIKOV (ISR) 5-0 at 92kg.

11:22: Paris Olympian Mason PARRIS (USA) faced compatriot Trent HILLGER (USA) in the opening round at 125kg and after a few stutters, he comes out as a 12-3

11:20: Kyle SNYDER (USA) who won a silver medal here in Zagreb last year begins with a 11-0 win over Richard VEGH (HUN) and moves into the semifinal at 97kg.

11:15: World bronze medalist Akhsarbek GULAEV (SVK) looked rusty to begin with and he got U20 world champion Mahdi YOUSEFI (IRI) in the first bout. Yousefi pounced on him and won 10-0 inside four minutes at 79kg.

10:55: Abubakr ABAKAROV (AZE) holds off former U20 world champion Mohammadmobin AZIMI (IRI). Abakarov led 6-1 before giving up a takedown and turn for four points. He still wins 6-5

10:40: Asian champion Amirhossein FIROZPOUR (IRI) kicks off proceedings in dominant fashion. He scores a 11-0 technical superiority win over Zaur BERADZE (GEO) inside the first period.

10:30: Welcome to day two of the Zagreb Open and we have the remaining four Freestyle weight classes in action along with two in Women's Wrestling.