#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleZagreb

Zagreb Open 2025 Day 1 Semifinals Set

Wednesday, February 5, 2025 - 09:31 By Vinay Siwach

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ZAGREB, Croatia (February 5) -- The first Ranking Series of 2025 is here. The Zagreb Open will see wrestling over four days with Freestyle starting things in 57kg, 61kg, 65kg, 70kg, 74kg and 86kg weight classes.

WATCH LIVE | LIVE MATCH ORDER | 2025 SEASON PREVIEW

13:35: The final semifinals of the session at 86kg. Zahid VALENCIA (USA) gets the better of Nathan JACKSON (USA) 12-2 and advance to the final. He will face Arsenii DZHIOEV (AZE) who blanked Trent HIDLAY (USA) 5-0.

13:25: David CARR (USA) rolls to a 12-2 win over Murad KURAMAGOMEDOV (HUN) 12-2 and will face Tajmuraz SALKAZANOV (SVK) who got the better of Giorgi ELBAKIDZE (GEO).

13:15: Sina KHALILI (IRI) into the Zagreb Open final at 70kg as James GREEN (USA) pulls out of the semifinals citing an injury. He will face Kanan HEYBATOV (AZE) who defeated Ebrahim ELAHI (IRI) 10-5.

13:05: Abbas EBRAHIM (IRI) gets his gut wrench going against Erik ARUSHANIAN (UKR) to win 14-4 at 65kg. He will face Joseph MC KENNA (USA) who defeated Goga OTINASHVILI (GEO)

13:00: We just published a tribute to Mariya STADNIK (AZE) who retired on Monday after 22 years! Legend. Read it here.

12:50: The 61kg final is set and it's all-Iranian. Ahmad JAVAN (IRI) and Ibrahim KHARI (IRI) won their respective semifinals to advance. The third Iranian in the weight class, Reza MOMENI (IRI) also has a chance to win a bronze medal as he lost the semifinals to Khari.

12:40: Spencer LEE (USA) with a 6-4 win over Roman BRAVO YOUNG (MEX). He led 6-0 before allowing Young to score a stepout and a takedown but that was all. He will wrestle Bazarganov in the 57kg final.

12:35: Islam BAZARGANOV (AZE) gives a reality check of senior level wrestling to Ahora KHATERI (IRI). The Azerbaijan wrestlers rolls to a 10-0 technical superiority win over the Iranian to move to the 57kg final. 

12:30: Semifinals of the day begin now. We have 57kg wrestlers coming on the mat now.

12:22: European champion and world medalist Tajmuraz SALKAZANOV (SVK) hangs on a for a 5-0 win over Aghanazar NOVRUZOV (AZE). He will wrestle in the semifinals at 74kg. 

12:12: Murad KURAMAGOMEDOV (HUN), who recently defeated Paris medalist Chermen VALIEV (ALB) in the Bundesliga, beats U20 world champion Ali REZAEI (IRI) 6-1 at 74kg. Kuramagomedov was on point in that bout.

12:00: Zahid VALENCIA (USA) gave up a couple of step outs against Abolfazl RAHMANI (IRI) but got the job done with a 5-2 win at 86kg to move into the semifinals.

11:45: Two solid bouts on Mat C. Joseph MC KENNA (USA) used a good four-pointer throw and completed a 7-4 win over Ali RAHIMZADA (AZE). In the next bout, Ali KHORRAMDEL (IRI) was leading Goga OTINASHVILI (GEO) 7-0 in the first period but struggled with the pace in the second as Otinashvili came back and made the score 13-9. As Khorramdel tried a desperate four-pointer, Otinashvili pinned him

11:35: James GREEN (USA), who is back after a year and a half of retirement, wins a close one over compatriot Alec PANTELO (USA) 4-3 at 70kg. He marked his international return at the 2024 World Championships at 70kg and finished 11th.

11:25: Paris silver medalist Spencer LEE (USA) comes out and gets a 10-0 win over Luka GVINJILIA (GEO) in two minutes. He moves into the semifinals at 

11:10: Former U17 world champion and Iran's big bet at 57kg Ahora KHATERI (IRI) comes out off a hole! He was trailing 7-2 against Brandon COURTNEY (USA) with less than 30 seconds remaining but mounts a comeback and wins 7-7

11:05: Two-time Olympian and world champion Iszmail MUSZUKAJEV (HUN) with a little awkward start to the season. Up against Jarrett JACQUES (USA) in the opening round at 70kg, Muszukajev drops the bout 3-2. He lacked his speed and the conditioning is missing as well. Great win for Jacques.

10:55: Kamil KERYMOV (UKR) gave a tough fight to Paris Olympian Roman BRAVO YOUNG (MEX) at 57kg but RBY, popularly known as in the USA circuit, wins 9-6. He is on a potential clash with Spencer LEE (USA) in the semifinals

10:45: Azamat TUSKAEV (SRB) gets his typical defensive style out and hangs on for a controlled 4-0 win over Roberti DINGASHVILI (GEO) at 57kg.

10:30: Welcome to day one of the Zagreb Open! This is the first of the four Ranking Series events which will award points to the wrestlers and help in the seeding for the World Championships in September which incidentally will be held in the same Arena Zagreb.