#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Fujinami survives scare to take 57kg title, extend streak to 150 wins

By Ken Marantz

TOKYO (December 21) -- It was one of those unimaginable scenes that suddenly appears like a mirage. Was that really Akari FUJINAMI, the Paris Olympic champion and two-time world champion who had not lost since 2017, on her back and fighting to prevent an upset of epic proportions?

Alas, Fujinami being Fujinami, she managed to avoid the fall, then came back with a late takedown to escape with a 4-2 victory over a gutsy Himeka TOKUHARA in the women's 57kg final at the Emperor's Cup All-Japan Championships on Sunday.

"I came up against reality at this tournament," said Fujinami, who extended her current winning streak to 150 matches dating back to junior high school, while continuing to make the tough adjustment from 53kg up to 57kg.

"To give up those points isn't a good thing, but it shows I have room for growth. Close matches like this are exciting. This down-to-the-wire, thrilling wrestling was really fun. I came out of this tournament with the feeling that I will become even stronger."

The final day of the four-day tournament at Tokyo's Komazawa Gym spotlighted much of the cream of the Japanese crop, with six medalists from the Paris Olympics in action and one weight class featuring a clash of reigning world champions.

Among the other Paris gold medalists, the lone one to taste defeat was Sakura MOTOKI, who fell to nemesis and Paris bronze medalist and defending champion Nonoka OZAKI 3-3 in a nail-biting women's 62kg final. Kotaro KIYOOKA triumphed amid a stacked field at freestyle 65kg, while Nao KUSAKA continued his domestic dominance at Greco 77kg.

The tournament is also serving as the qualifier for the Asian Championships in April, as well as one of two qualifiers for the World Championships and Asian Games, to be held in fall. The latter holds additional significance in that it will be held in Japan.

Akari FUJINAMI (JPN)Akari FUJINAMI finishes up the winning takedown against Himeka TOKUHARA in the final minute of the women's 57kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

The 22-year-old Fujinami, the Paris champion at 53kg, announced earlier this year that she was moving straight up to the next Olympic weight class at 57kg. But she opted to not even try to qualify for this year's senior World Championships, feeling she wouldn't be physically ready, and instead had her first test run of sorts with a victory at the world U23.

The two days at the All-Japan seemed to validate her decision to not rush the process, as she had her hands full with two of Japan's more powerful wrestlers.

In the semifinals on Saturday, she was never in danger of losing to Asian champion Sara NATAMI, but she gave up two 2-point exposures on counters late in a 7-4 victory. Then against Tokuhara, it was like she ran into a brick wall that crashed down on top of her.

Tokuhara, a member of the Japan Self-Defense Force team who was a world U23 champion at 59kg in 2022, relies on her power, which earned her the ticket at 57kg to this year's World Championships in Zagreb, where she lost in a bronze-medal match.

"Tokuhara and Natami are both strong, physical wrestlers," Fujinami said. "When I moved up to 57kg, those are the two I most needed to beat. Beating them both is a plus. Of course, everyone looks at the points I gave up, but I became the challenger when I moved up in weight, and I'm glad to have been able to come out with the win."

Akari FUJINAMI (JPN)Akari FUJINAMI squares off with Himeka TOKUHARA in the women's 57kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

After her win, which gave her a fourth career title and first since 2022, she showed a vulnerable side, acknowledging she has a fear of failure and concerns over her ability to continue her incredible success amid the new challenge. Speaking about the pressure brought her to tears at one point.

"I'm really afraid of losing," she said. "It's strange for me to start crying now. My goal is to win the titles at the Asian Games and Los Angeles Olympics, and every day, I wonder to myself, is this the right thing to do? Is this making me better?

"I am also human, and there are things that scare me. It's that fear that makes me work hard every day. I'm sure I will have even tougher matches ahead. It feels like a given that I will win, and if I lose, everything will fall apart."

Akari FUJINAMI (JPN)Akari FUJINAMI gets a stepout in the second period of the women's 57kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

In the final, Fujinami found her takedown attempts consistently blocked by Tokuhara, who relied on an effective whizzer or a front head lock, and had only an activity point to show for the first 2:30 of the first period. That was when the wall fell on her.

When Fujinami shot in for a single, Tokuhara whizzered to get Fujinami to straighten up. Then she pivoted around with a fierce pancake that slammed Fujinami straight to her back for 2 points with :25 left on the clock.

Fujinami set her left elbow on the mat to keep her shoulder up as Tokuhara pressed for the fall.

With only a few seconds left, Fujinami transitioned to a bridge, but at one point her shoulders hit the mat for a split second. The mat referee indicated a fall, but neither side judge confirmed, and time ran out.

Asked when the last time she was in danger of a fall, Fujinami laughed and replied, "I can't even remember the [opponent's] name."

Fujinami said she knew how much time was left and that she was confident she could ride it out. She said she constantly practices for such a situation, even though it would seem that the odds of it happening were somewhere in the Powerball range.

"I thought the way she had the hold, I wouldn't be pinned," Fujinami said. "I do bridges every day in practice. I had prepared for the possibility of this situation, so I wasn't thinking, 'Oh no, what should I do?' And even though I don't have much actual experience, I stayed calm.

"I knew that move was in her arsenal, but I couldn't stop it. It showed that I still have weakness. I also practiced what to do after failing to get in on a tackle, but she still hit the move, so there's still some work to be done."

Akari FUJINAMI (JPN)Akari FUJINAMI shoots for the winning takedown against Himeka TOKUHARA in the final minute of the women's 57kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

There was also still the match to be won, as she trailed 2-1 and had yet to come close to a takedown, which in this weight class, she has had to depend on more. In the 21 points she scored over three matches, none came from ground wrestling.

Midway through the second period, she was stopped again and close to being forced out with her back to the edge. But she nimbly used Tokuhara's momentum to slip around and force her out for a stepout that made it 2-2, but still left her trailing on criteria.

With a minute to go, Fujinami finally connected with a single-leg attempt. As Tokuhara reached over for a counter, Fujinami pressed ahead and gradually finished up the takedown with :45 left.

She then put up a wall of defense that Tokuhara could not penetrate to secure the victory. "I'm really happy to have come out with a win," Fujinami said. "It was a daily fight to prepare for this tournament."

Nonoka OZAKI (JPN)Nonoka OZAKI celebrates her victory over nemesis and Olympic champion Sakura MOTOKI in the women's 62kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

There was more drama to follow in the next and final match of the tournament, which paired Motoki and Ozaki for supremacy at 62kg once again.

Last June at the Meiji Cup All-Japan Championships -- the second of the two domestic qualifiers for major global competitions -- Motoki squeaked out a 3-3 victory over Ozaki in the final. She then followed that with a 6-5 victory in the world team playoff in which she literally scored the winning takedown in the final second.

Ozaki could then only watch as Motoki went on to win her first senior world title, which she then followed up by winning the world U23 gold. That made her just the third wrestler in history to achieve the "Golden Grand Slam" of Olympic, senior world and all three world age-group golds.

On Sunday, it was Ozaki's turn for late dramatics, albeit she didn't cut it that close. She was leading 1-1 on criteria after an exchange of activity points when Motoki scored a single-leg takedown with 1:30 left. Ozaki kept up the pressure before securing a single-leg takedown of her own with :18 left for the victory.

"The last time, I lost with less than a second left, which taught me that that's something that can happen," Ozaki said. "I thought, if my opponent can do it, then I can do it as well. I thought to imitate, or learn from, Motoki's fighting style and her mental strength.

"In the second period, I gave up points, but I thought I would do to her what she did to me. I kept fighting and looked to take advantage of any chance."

Yoshinosuke AOYAGI (JPN)Yoshinosuke AOYAGI unsuccessfully attempts a front body lock roll in the freestyle 74kg final against Kota TAKAHASHI. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Aoyagi prevails in clash of world champions

In the second final of the tournament that pitted reigning world champions, Yoshinosuke AOYAGI made a successful incursion into the freestyle 74kg territory currently ruled by Kota TAKAHASHI.

Aoyagi, the freestyle 70kg champion in Zagreb, scored a takedown and roll combination with 40 seconds left, then held on for a 4-4 victory on criteria for his first All-Japan title. 

While happy with the victory, Aoyagi was left less than satisfied by his lack of an effective offense. His winning combination came after he spun behind in countering a takedown attempt.

"I'm still small in build, and he controlled the flow of the match," Aoyagi said. "Honestly speaking, I thought if it stayed that way I would lose. I didn't score any points with my moves, so there is much to reflect on from this match."

He says he plans to enter a Ranking Series tournament and, without going into specifics, said he would like to go overseas to train with U.S. and Russian wrestlers which "is the best way to improve one's skills and which benefits both sides."

He is also looking forward to testing himself at the Asian Championships, "Where I can show that I can be competitive at 74kg on the global stage," he said.

"I'm still in the stage where it's really tough, and I lack the power and get pushed around," Aoyagi said. "After the match, my legs were burning. There's so much more I need to do. I will look for ways to make improvements."

Kotaro KIYOOKA (JPN)Kotaro KIYOOKA sweeps to the side for a takedown against Takara SUDA in the freestyle 65kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

At freestyle 65kg, Kiyooka used his low single and dynamic speed to scrape together a 5-2 victory in the final over Asian 61kg champion Takara SUDA.

Kiyooka swept to a low single-leg takedown in each period, but said he needs to work on setting it up closer.

"I wanted to cut the distance a little more, and use more variation for my shots," he said. "There's still many things I need to work on."

Kiyooka said he gained inspiration from his sister Moe's victory at 53kg on Saturday. It marks the second time that the two have completed a sibling double after 2023, when he won his lone other title.

Kiyooka, who had never medaled on the world level when he came out of nowhere and triumphed at the Olympics, got a wakeup call of sorts in Zagreb, where Rahman AMOUZAD (IRI) avenged his loss in the Paris final by beating him for the world gold.

"I realized my weakness," Kiyooka said. "As I said during the World Championships, I felt I wasn't the true champion. Wrestling is very deep and it made me feel I can still grow, so I took [the loss] in a positive light."

Yui SUSAKI (JPN)Yui SUSAKI shoots for a takedown against Haruna MORIKAWA in the women's 50kg final.  (Photo: Takeo Yabuki / wrestling-spirits.jp)

At women's 50kg, Tokyo Olympic champion and Paris bronze medalist Yui SUSAKI turned a bit more conservative than she would have liked, but was never in danger in coming away with a 3-0 victory in the final over world U23 champion Haruna MORIKAWA.

Susaki scored a single-leg takedown and stepout in the first period, then spent the second trading underhook positions and fending off Morikawa's lone shot of the match to secure her fourth career title and first since 2022.

"It was my first All-Japan in awhile and I definitely wanted to win," Susaki said. "Although that feeling was strong, I wasn't aggressive enough in the second period. It was a match that brought up things to work on."

Susaki, a four-time world champion and another member of the "Golden Grand Slam" trio, took advantage of the absence of main rivals Remina YOSHIMOTO, who sat out the tournament, and Umi ITO, who withdrew due to injury.

"With the Los Angeles Olympics ahead and my main rivals not competing, I also considered this a tournament I couldn't lose," she said.

Susaki said the victory culminates a rough span since the disappointment of Paris, from which she still feels the sting of failing to defend her Olympic crown.

"There was the loss at the Paris Olympics, there were injuries and various hardships that I went through that I had never faced before," she said. "It was really a trying year and a half. If it wasn't for the support of many people, I would not have been able to make it back here."

In Greco 77kg, Kusaka executed a 2-point throw in his second chance from par terre -- there was some discussion over whether it should be scored as 4 -- which was enough for a 4-0 victory over 2023 champion Isami HORIKITA.

The victory added to Kusaka's lone other title, won at 72kg in 2019, and capped a year in which he also won a silver medal at the World Championships.

At Greco 67kg, defending champion Katsuaki ENDO won the latest in the seemingly endless series of finals with former Nippon Sports Science University teammate and top rival Kyotaro SOGABE, scoring a second-period gut wrench for a 3-1 victory.

It was Endo's fourth career title as he and Sogabe have now combined to win the last five golds.

Day 4 Results

Freestyle

65kg (15 entries)
GOLD: Kotaro KIYOOKA df. Takara SUDA, 5-2

BRONZE: Kaiji OGINO df. Shinnosuke SUWAMA, 3-0
BRONZE: Kaisei TANABE df. Futa MIYAZAKI by TF, 11-0, 3:45

74kg (11 entries)
GOLD: Yoshinosuke AOYAGI df. Kota TAKAHASHI, 4-4

BRONZE: Toki OGAWA df. Yujin TAKIZAWA, 4-1
BRONZE: Hikaru TAKATA df. Tatsuki KAMIYA by TF, 12-0, 2:35

Greco-Roman

67kg (13 entries)
GOLD: Katsuaki ENDO df. Kyotaro SOGABE, 3-1

BRONZE: Kensuke SHIMIZU df. Takaku SUZUKI by Fall, 4:30 (8-0)
BRONZE: Haruto YABE df. Kojiro HASEGAWA by TF, 13-2, 2:25

77kg (13 entries)
GOLD: Nao KUSAKA df. Isami HORIKITA, 4-0

BRONZE: Kiriru SHIMABUKURO df. Naoki KADODE, 7-1
BRONZE: Issei HONNA def. Kodai SAKURABA by Inj. Def.

Women's Wrestling

50kg (17 entries)
GOLD: Yui SUSAKI df. Haruna MORIKAWA, 3-0

BRONZE: Mako ONO df. Yuu SAKAMOTO, 3-1
BRONZE: Rinka OGAWA df. Kurumi KANAYAMA, 9-0

57kg (10 entries)
GOLD: Akari FUJINAMI df. Himeka TOKUHARA, 4-2

BRONZE: Rin KINOSHITA df. Risa MOTOHARA, 2-1
BRONZE: Sara NATAMI df. Miyu IWASAKI by Fall, 1:59 (4-0)

62kg (9 entries)
GOLD: Nonoka OZAKI df. Sakura MOTOKI, 3-3

BRONZE: Yuzuka INAGAKI df. Hana YOSHIKAWA by TF, 10-0, 3:38
BRONZE: Sakura ONISHI, no opponent