#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#JapanWrestling

Ozaki denies Onishi in 62kg semis, sets up clash with Motoki

Saturday, December 20, 2025 - 08:01 By Ken Marantz

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TOKYO (December 20) -- Nonoka OZAKI gave Sakura ONISHI a less-than-cordial welcome to the women’s 62kg weight class.

Ozaki, a two-time former world champion who has hit a wall of late amid Japan’s incredible depth in women’s wrestling, defeated world 59kg champion Onishi 4-1 in the semifinals at 62kg at the Emperor’s Cup All-Japan Championships on Saturday.

That earned Ozaki yet another shot at reigning world and Olympic champion Sakura MOTOKI, who advanced with an 8-2 victory over Yuzuka INAGAKI.

The Olympic weight classes are being contested over two days, and organizers saved a bevy of world and Olympic champions and medalists for the third day of the four-day tournament at Tokyo’s Komazawa Gym.

In other semifinals, a clash of champions from this year’s World Championships in Zagreb was set up at freestyle 74kg, in which reigning champion Kota TAKAHASHI will square off with Yoshinosuke AOYAGI, the victor at 70kg who has moved up to the Olympic division.

Takahashi easily disposed of Toki OGAWA by 11-0 technical fall, while Aoyagi posted a 7-1 victory over Hikaru TAKATA.

Meanwhile, Paris Olympic champions Akari FUJINAMI, Kotaro KIYOOKA and Nao KUSAKA all advanced to their respective finals with varying degrees of ease or difficulty, along with Paris bronze medalist Yui SUSAKI.

Nonoka OZAKI (JPN)Nonoka OZAKI will wrestle Sakura MOTOKI in the 62kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Ozaki had been forced to watch the World Championships from the sidelines after losing out Motoki at the Meiji Cup All-Japan Invitational Championships, which, along with Emperor’s Cup, serves as a domestic qualifier for major international competitions.

The last thing Ozaki needed was another interloper in the weight class, and she determinedly fended off the challenge from the 19-year-old Onishi.

“It was my first time facing her,” Ozaki said. “She’s a young, upcoming wrestler who hasn’t yet experienced the Olympics, just like I had been. But this is not a weight class that can be taken lightly.”

After giving up an activity point, Ozaki scored a late takedown in the first period, then added another in the second to earn a spot in Sunday’s final.

“There are many videos of her out there that I have watched, so I had an image of how she wrestles in mind,” Ozaki said. “I had to think of what form my wrestling should take.”

Asked if she has come up with a strategy to handle Motoki, Ozaki said, “I’ve faced her twice now, and I watched her at the World Championships. There is a ‘Motoki way’ of wrestling, and that’s implanted in my mind.”

Takara SUDA (JPN)Takara SUDA, left, works for a takedown in the first period against Kaisei TANABE during their 65kg semifinal. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Suda spoils Tanabe’s bid for two-style double

The stacked freestyle 65kg division saw the match of the day, in which Takara SUDA spoiled Kaisei TANABE’s bid for a historic Greco-freestyle title double with dramatic last-second takedown in their semifinal.

Suda had taken the lead with a takedown with 1:10 left, only to see Tanabe come back with a takedown of his own with five seconds left. But Suda shot for all he’s
worth and managed to score in time for a 5-4 victory.

“There was still five seconds left and I just kept calm,” Suda said. “I thought if I kept cool, I could score.”

Tanabe had won the Greco 63kg gold on Thursday, and was aiming to become the first to double in two styles at the same tournament since 1973.

“I had lost to him twice before, both by technical fall,” Suda said. “This time I just wanted to avoid losing by technical fall. But those matches were two years ago, and I think I’ve gotten better over these two years.”

Suda’s victory earns him a shot at Paris gold medalist Kiyooka, who managed to hold on for a 3-2 victory over Kaiji OGINO that ended with a wild scramble in
the final 15 seconds.

“He’s an opponent on another level,” Suda said of Kiyooka. “I’ll have to keep moving and give everything I got."

Yui SUSAKI (JPN)Yui SUSAKI throws Mako ONO en route to a technical fall in their 50kg semifinal. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Susaki stormed into the women’s 50kg final with three straight technical falls without surrendering a point, the last one a 10-0 rout of Mako ONO. In the final, she will face world U23 53kg champion Haruna MORIKAWA.

Susaki’s path to a fourth national title and first since 2022 was made slightly easier by the absence of rival Remina YOSHIMOTO and the late withdrawal of
Umi ITO.

Akari FUJINAMI (JPN)Akari FUJINAMI, left, squares off with Sara NATAMI in the 57kg semifinals. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Fujinami, the Paris champion at 53kg, continued her transition to 57kg with solid victories, although with all of her points being scored from her feet, save
for an activity point.

In the semifinal, she built up a 7-0 lead over defending champion Sara NATAMI before her opponent twice countered single-leg attempts to score exposures, leaving Fujinami with a 7-4 victory. She will face Himeka TOKUHARA in the final.

Kusaka was clearly the most dominant of the Olympians on the day, winning his two matches by 11-0 scores -- both topped off with 4-point throws. He will face
Isami HORIKITA in the final.