#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

2026 Muhamet Malo

Muhamet Malo 2026 Day 3 Results: Yaneva wins 68kg; Ostaev Best in GR 87kg

Friday, February 27, 2026 - 18:59 By Vinay Siwach

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TIRANA, Albania (February 27) -- World silver medalist Yuliana YANEVA (BUL) opened her 2026 season with a gold medal at the Muhamet Malo Ranking Series in Tirana. Just two months before the European Championships, Yaneva's gold medal makes her the favorite to win gold.

In a field that had Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ), U23 world champion Nesrin BAS (TUR) and European medalist Kateryna ZELENYKH (ROU), Yaneva displayed tactical wrestling on her way to pick gold, blanking Zhumanazarova in the final.

While the final lacked action, it was full of some top-level defense with Yaneva being quick to throw her legs back whenever she was attack, circling to get in position and even remained active in both periods to be not put on the activity clock.

Zhumanazarova, however, was put on the clock twice and she failed to score both times, giving Yaneva a 2-0 lead, which was also the winning score.

Macey KILTY (USA)Macey KILTY (USA) defeated Anastasiia SIDELNIKOVA (UWW) in the 62kg final. (Photo: United World Wrestling / Kostadin Andonov)

At the other Olympic weight class in action on Friday, world bronze medalist Macey KILTY (USA) added a gold medal to her season opening bronze at the Zagreb Open three weeks ago.

Kilty, who has moved down to 62kg from 65kg this season, secured three victory via technical superiorities and one was a 9-0 blanking in the semifinals.

The 24-year-old opened the day with a 10-0 win over Amina CAPEZAN (ROU) and won next bout against Ilona PROKOPEVNIUK (UKR) with the same score. Facing Zagreb Open silver medalist Johanna LINDBORG (SWE) in the semifinal, Kilty brought her counter-attacking game and won 9-0.

Anastasiia SIDELNIKOVA (UWW) was moving up to 62kg from 59kg and she felt the difference against Kilty in the final as the American was little too strong for Sidelnikova. Despite giving up two points in an exchange, Kilty controlled the final to win 12-2.

Kilty and Sidelnikova had met in the opening round at the Zagreb Open as well and the former had won via fall.

Othelie HOEIE (NOR)Othelie HOEIE (NOR) scores the match-winning takedown against Svetlana LIPATOVA (UWW). (Photo: United World Wrestling / Kostadin Andonov)

At 59kg, Othelie HOEIE (NOR) won her first international medal in over two years by Svetlana LIPATOVA (UWW), 4-2, in the final.

In 2023, Hoeie had one of her best season, winning bronze at the World and European Championships. But since, she has failed to win a medal at six events over the past two years.

The drought finally ended and that too with a gold as Hoeie won three low scoring but tactical bouts in Tirana. She began with a 4-0 victory over Dilan TAN (TUR) before stopping Abigail NETTE (USA), 2-0, in the semifinals.

In the final against Svetlana LIPATOVA (UWW), Hoeie was about to be called passive when her forward pressure took Lipatova towards the edge and Hoeie scored a takedown to open the scoring and lead 2-0.

Lipatova took a 2-2 criteria lead early in the second period with a powerful takedown that Hoeie failed to defend. As the clock ticked, Hoeie attempted various attacks but with no success.

But in the final minute, Lipatova defending a takedown by pressuring Hoeie's on the mat but the Norway wrestler managed snuggle out of that and score a clear takedown to lead 4-2.

She defended that lead for the final 44 seconds to win a Ranking Series gold, the first of her career.

Alina KASABIEVA (UWW)Alina KASABIEVA (UWW) battles it out against Kriszta INCZE (ROU) in the 65kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

World silver medalist Alina KASABIEVA (UWW) kept it later to beat Kriszta INCZE (ROU). 4-2, for the gold medal.

Kasabieva was put on the activity clock in both periods and she failed to score any points in those, giving Incze a 2-0 lead. But as the second period expired, Kasabieva scored a takedown to make it 2-2 but led on criteria, thanks points via bigger technique.

Incze tried a last-ditch attempt in the final 10 seconds but an alert Kasabieva stepped backwards before scoring the match sealing takedown.

Alan OSTAEV (UWW)Alan OSTAEV (UWW) prepares to throw Lasha GOBADZE (GEO) during the 87kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Ostaev, Stepanov Win Greco Golds

Former world champion Lasha GOBADZE (GEO) was in unreal form today looked like he is going to run away with the 87kg gold medal. He almost did as well.

In the final against Alan OSTAEV (UWW), Gobadze hit a reverse lift for four points to lead 5-3. But Ostaev managed to score a front headlock roll to cut the lead to 5-3.

It all changed in the second period when Ostaev exposed Gobadze's weak conditioning. He scored points using a gut-wrench from par terre and won the gold medal 12-5.

World champion Aleksandr KOMAROV (SRB) was also entered in the weight class but Milad ALIRZAEV (UWW) stunned him 1-1 in the opening bout. Alirzaev lost his second bout to Gobadze, 6-6, before returning to win the bronze medal.

Sergei STEPANOV (UWW) kept it a simpler against Evgenii BAIDUSOV (UWW), pulling off a 4-0 victory in the 77kg final.

He began with a stepout against Baidusov which was doubled up as Baidusov was penalized for fleeing, giving a 2-0 lead to Stepanov. Then came the point for first par terre position. Though Stepanov failed to score any points, he was up 3-0 at the break.

In a rare occasion, Stepanov was awarded the second par terre position as well in the second. He again failed to score but held a 4-0 lead which he defended until the clock expired.

Photo

RESULTS

Women's Wrestling

59kg
GOLD: Othelie HOEIE (NOR) df. Svetlana LIPATOVA (UWW), 4-2

BRONZE: Mariia VYNNYK (UKR) df. Bediha GUN (TUR), 4-0
BRONZE: Abigail NETTE (USA) df. Dilan TAN (TUR), 3-1

62kg
GOLD: Macey KILTY (USA) df. Anastasiia SIDELNIKOVA (UWW), 12-2

BRONZE: SAVITA (IND) df. Adaugo NWACHUKWU (USA), 7-5
BRONZE: Johanna LINDBORG (SWE) df. Ilona PROKOPEVNIUK (UKR). 7-4

65kg
GOLD: Alina KASABIEVA (UWW) df. Kriszta INCZE (ROU). 4-2

BRONZE: Emma BRUNTIL (USA) df. Aizhan SUIDUOVA (KAZ), 10-0
BRONZE: Gulnura TASHTANBEKOVA (KGZ) df. Apeksha PATIL (IND), 4-3

68kg
GOLD: Yuliana YANEVA (BUL) df. Meerim ZHUMANAZAROVA (KGZ), 2-0

BRONZE: Tindra SJOEBERG (SWE) df. KIRTI (IND), 8-4
BRONZE: Nesrin BAS (TUR) df. Solin PIEARCY (USA), 10-0

Greco-Roman

77kg
GOLD: Sergei STEPANOV (UWW) df. Evgenii BAIDUSOV (UWW), 4-0

BRONZE: Amir ABDI (IRI) df. Kaharman KISSYMETOV (KAZ), 4-3
BRONZE: Robert FRITSCH (HUN) df. Alireza ABDEVALI (IRI), 5-3

87kg
GOLD: Alan OSTAEV (UWW) df. Lasha GOBADZE (GEO), 12-5

BRONZE: Istvan TAKACS (HUN) df. Asan ZHANYSHOV (KGZ), 8-4
BRONZE: Milad ALIRZAEV (UWW) df. Islam ALIEV (UWW), 9-0

Morning Session Highlights

15:35: Greco 87kg semifinals - Two high scoring semifinals as Lasha GOBADZE (GEO) slams Islam ALIEV (UWW) twice using reverse lift to win 9-0 while Alan OSTAEV (UWW) scores takedowns at will against Istvan TAKACS (HUN) to beat him 8-0

15:25: Greco 77kg semifinals - Two Iranians fall in the semifinals at 77kg. Sergei STEPANOV (UWW) beats Amir ABDI (IRI), 3-2, after defending well in the second period. He scored a turn in the first period from par terre to take a 3-0 lead. When asked to go down on par terre in the second period, he gives up only a points to keep the 3-2 lead. He will take on Evgenii BAIDUSOV (UWW) for the gold medal after the UWW wrestler denied Alireza ABDEVALI (IRI), 6-1.

15:15: 68kg semifinals - In what was the match of the day, Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) held Nesrin BAS (TUR) down with all her might to win the semifinals at 68kg. Zhumanazarova led 3-0 but Bas was given a point for Zhumunazarova's play and then the Kyrgyzstan wrestler was failed to score during the activity clock that made the score 3-2. Bas got on a single leg attack during the last 15 seconds but was unable to expose Zhumanazarova despite constant pressure. A lost challenge from Bas made the score 4-2 for Zhumanazarova.

For the gold medal, Zhumanazarova will face world silver medalist Yuliana YANEVA (BUL). A slow start to the semifinal between Yuliana YANEVA (BUL) and Tindra SJOEBERG (SWE) with the former getting called passive and Sjoeberg leading 1-0 at the break. But Yaneva scores a takedown and a stepout in the second period to lead 3-1. Sjoeberg managed to get on an attack was about to takedown to Yaneva but the Bulgarian disturbed the Sweden wrestler and scored a lift to get two points and gave up one for the reversal to complete a 5-2 win.

15:00: 65kg semifinals - Apeksha PATIL (IND) gave an early scare to Alina KASABIEVA (UWW) but the latter manages to stand firm despite constant attacks from Patil. She counters those attacks and score five takedowns in her 12-2 win. She will face Kriszta INCZE (ROU) for the gold medal after the Romanian blanked Aizhan SUIDUOVA (KAZ), 10-0.

14:50: 62kg semifinals - Anastasiia SIDELNIKOVA (UWW) scores a stepout with four seconds remaining to win the semifinal against Adaugo NWACHUKWU (USA). Nwachukwu led 3-2 but pressure from Sidelnikova forces the American out of the zone which gives Sidelnikova a 3-3 criteria lead. The U.S. challenges the call but loses to make it 4-3 with four seconds left. Nwachukwu doesn't give up and gets body lock and throws Sidelnikolva in time but the UWW wrestler does not land in danger, hence no points. Sidelnikova will face Macey KILTY (USA) after she denied Johanna LINDBORG (SWE), 9-0, in the first semifinals. She scored four takedown and a stepout. Lindborg got on her attacks multiple times but failed to finish them.

14:40: 59kg semifinals - Former world bronze medalist Othelie HOEIE (NOR) picks up a 2-0 win over Abigail NETTE (USA). Both points coming from activity clock points. She will face Svetlana LIPATOVA (UWW) for the gold medal after Lipatova also managed a 2-0 win against Bediha GUN (TUR), points for a takedown in the first period.

Semifinals will begin at 14:00 hours local time

13:40: Asan ZHANYSHOV (KGZ), world bronze medalist, got the par terre in first period but failed to score any points from there. On the other hand, Alan OSTAEV (UWW) scored two takedowns in his 6-1 victory over Zhanyshov to advance to the semifinals at 87kg.

13:20: Istvan TAKACS (HUN) manages to defend his par terre position against Shamil OZHAEV (KAZ) to defeat the Kazakhstan wrestler 4-1 and advance to the semifinals at 87kg.

13:00: World silver medalist Yulia YANEVA (BUL) with a controlled 5-1 victory over KIRTI (IND) while Meerim ZHUMANAZAROVA (KGZ) beats Solin PIEARCY (USA), 10-0, to advance to the semifinals at 68kg

12:50: Not to be for Grace BULLEN (NOR) in an all Nordic battle against Johanna LINDBORG (SWE) at 62kg. Lindborg was controlling Bullen in a pin position but failed to get it. However, her 8-2 lead was enough to get the victory over Bullen

12:45: World bronze medalist Macey KILTY (USA) with a leg lace to build a 9-0 lead over Ilona PROKOPEVNIUK (UKR) at 62kg. In the second period, Prokopevniuk with an aggressive move which forces the referees to caution her and award a point to Kilty, giving the American a 10-0 victory

12:30: Alina KASABIEVA (UWW), world silver medalist at 65kg, with a clean and controlled 6-0 victory over Gulnura TASHTANBEKOVA (KGZ) at 65kg. Moments later, Anastasiia SIDELNIKOVA (UWW) beats SAVITA (IND) at 62kg, 11-0.

12:20: Milad ALIRZAEV (UWW) got the par terre position in the second period over Lasha GOBADZE (GEO) with the score reading 6-2 in favor of the latter. But Alirzaev managed one turn to make it 6-4 with over a minute remaining. He needed three points for a victory. He scored a takedown to make it 6-6 but could not find one more point for the win. He drop the bout and with that world champion Aleksandr KOMAROV (SRB) will not get a repechage and return home without a medal.

12:00: World bronze medalist Asan ZHANYSHOV (KGZ) led 3-2 at the break against Gela BOLKVADZE (GEO) and then scored two more points in the second period to complete a 5-2 victory at 87kg.

11:40: Alireza Morad ABDEVALI (IRI) with a stepout in the second period to beat U23 world champion Alexandru GUTU (MDA), 3-2, at 77kg. Gutu scored a takedown in the first period to lead 2-0. But he gave up a stepout before being put in par terre which made the score 2-2. As Abdevali was not able to score, Gutu held the criteria for a bigger move. But Abdevali scored a stepout to break the tie and win.

11:25: A quick win for Olympic Meerim ZHUMANAZAROVA (KGZ) over Destiny ADEYELE (USA), finishing her first bout at 68kg, 11-0.

11:15: Grace BULLEN (NOR) was trailing 5-2 against MANSI (IND) with 10 seconds left but manages to bring down the Indian with an outside trip and a fall. While the fall was not confirmed before the clock expired, Bullen wins 6-5. Nothing else expected of Bullen

11:10: SAVITA (IND), a former U20 world champion, SAVITA (IND) with a fall over Lais NUNES (BRA) at 62kg. Savita overpowering Nunes there. But in the next match on Mat B, ANJLI (IND) gives up her lead and Adaugo NWACHUKWU (USA) beats her 14-7 at 62kg.

10:50: Alirzaev beats Komarov! World champion Aleksandr KOMAROV (SRB) is on the mat to face Milad ALIRZAEV (UWW) at 87kg. Alirzaev gets the first par terre advantage but fails to score any points. In the second period, Komarov gets the position but he also fails to score. Alirzaev then defends his 1-1 criteria lead to win.

10:30: The third day of the Ranking Series will see the Greco stars take the mat with 77kg and 87kg while Women's Wrestling continues in 59kg, 62kg, 65kg, and 68kg.