Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleAmman

Medet Kyzy pulls off late miracle for 3rd Asian gold

Thursday, March 27, 2025 - 19:00 By Ken Marantz

AMMAN, Jordan (March 27) -- Winning the tight ones is a sign of a true champion, and Aiperi MEDET KYZY (KGZ) couldn't have cut it any closer in retaining her Asian crown and becoming a three-time champion.

Medet Kyzy thwarted an upset bid from REETIKA (IND) with a takedown and gut wrench in the dying seconds for a 7-6 victory in the 76kg final at the Asian Championships on Thursday as women's wrestling took the stage on the third day in Amman, Jordan.

"I prepared for the Asian Championships really well," said Medet Kyzy, who will turn 26 on Sunday. "In the last 20 seconds, I said to myself, 'Aiperi, you have to win.'"

Remina YOSHIMOTO (JPN) also became a three-time champion at 50kg, while young compatriot Sakura ONISHI (JPN) had a miracle victory of her own at 59kg as the powerful Japanese squad was limited to two of the five titles at stake, albeit they lost a world champion to a last-minute withdrawal due to injury.

The two other finals were match-ups between wrestlers from China and the DPK Korea, which they split as Kyong Ryong OH (PRK) and Zelu LI (CHN) became first-time champions at 55kg and 68kg, respectively.

Aiperi MEDET KYZY (KGZ) scores the winning turn against REETIKA (IND) in the 76kg final at the Asian Championships. (Photo: United World Wrestling / Kadir Caliskan)

In the 76kg final, Medet Kyzy, a two-time world medalist, was facing an opponent bent on avenging a close 1-1 loss in the quarterfinals at last year's Paris Olympics.

And for much of the match, it looked like it was payback time for 2023 world U23 champion Reetika, an Asian bronze medalist a year ago in Bishkek.

After Medet Kyzy opened with a counter for a takedown, Reetika scored a single-leg takedown to go into the break up 2-2 on criteria. In the second period, Reetika twisted Medet Kyzy over in a scramble for a 2-point exposure, then added a double-leg takedown to make it 6-2.

It looked bleak for Medet Kyzy when, in the final seconds, she managed to get behind for a takedown, then barely muscled Reetika's shoulders past the 90-degree point with a gut wrench with :02 left on the clock. The 2-point exposure was upheld on challenge.

Medet Kyzy said she was inspired by her Kyrgyzstan teammates, including Greco-Roman brothers Zholaman and Tynaar SHARSHENBEKOV (KGZ) cheering her on from the stands.

"They cheered so badly for me I couldn’t lose," she said. "I worked till the very end." Medet Kyzy said that she and her coaches have been working on improving her quickness on the mat, which paid off on Thursday.

"After the Olympics, I sat down with the coaches and we did a full analysis of my wrestling," she said. "Now I’m more efficient compared to before."

Medet Kyzy, who finished fifth at the Paris Olympics, had also previously struck gold in 2022 and now has a total of eight Asian medals, along with a gold and bronze from the Asian Games.

"The Olympics were half a year ago," Medet Kyzy said. "It was very hard for me, because I ended up being fifth. All this time my friends, family, and coaches supported me a lot. Now we have started preparation for the 2028 Olympics."

At 50kg, Yoshimoto, taking advantage of a chance to compete internationally with high-profile rival Yui SUSAKI (JPN) still on hiatus, put on a takedown clinic in an 8-0 victory over world U20 champion Yu ZHANG (CHN).

Yoshimoto chalked up two takedowns in each period with a combination of single-leg attacks and counters to outclass the Chinese teen and add to her previous Asian golds from 2022 and 2023 -- she also has gold from the 2023 Asian Games.

"I didn't make the team last year, but I went into my third [Asian Championships] with a new feeling and not thinking about it too deeply," said Yoshimoto, the 2021 world champion in Susaki's absence. "I feel like the opponents came up with a strategy against me, so it wasn't so easy.

"I wasn't looking to win in any particular way, but I wasn't moving like I wanted. It was different from the first and second times and there is much I need to reflect on."

Yoshimoto has not lost to a non-Japanese opponent since 2019, when she was defeated by Chun LEI (CHN) at the test event for the Tokyo Olympics. Her only other international loss was to two-time Olympic medalist Yun SUNAN (CHN) in the final of the Klippan Lady earlier that year.

Next up for Yoshimoto is the Meiji Cup in June, the second of two domestic qualifiers for this year's World Championships where she will likely have to encounter Susaki, who has not competed since taking a bronze at the Paris Olympics.

Onishi, one of Japan's brightest rising stars, looked to be headed to just her second defeat in seven international tournaments when she pulled off a last-second 6-4 victory over Pyol HONG (PRK) in the 59kg final, thanks to a favorable call.

"This is my first time at the senior Asian Championships, and I knew it would not be easy to win," Onishi said. "That's exactly how it was. The final was a tough match. There was a moment when I thought I was going to lose. But I stayed strongly determined to win."

The reigning world U20 champion took a 3-0 lead with a single-leg takedown, to which a 1-point penalty was tacked on for grabbing the wrists.

In the second period, all of Onishi's tackle attempts were well thwarted by Hong, who spun behind after one counter for a takedown, after which she added a gut wrench to go up 4-3.

With the clock ticking down, Onishi launched a desperate surge forward that forced Hong over the edge for a stepout with :02 left that, by itself, would not have been enough. But the referee signaled an additional point for fleeing that was upheld by the side judges, leaving Hong stunned and Onishi elated.

"There was only a little time left, but I thought I had to do something and just go for it," the 19- year-old Onishi said. "All I thought was that I wanted to win. I have no recollection of what I actually did."

The match marked Onishi's first encounter with an opponent from the DPR Korea. "She was very powerful and she was able to keep me from doing my usual winning pattern. I couldn't get in on a tackle, and honestly speaking, I was panicking a little. But it was a good experience."

Onishi, the world U17 champion at 53kg in 2023, prepped for Amman by winning the Tirana Ranking Series event in February. She was dealt her lone international loss in the final at the 2022 U17 worlds to Maria YEFREMOVA (UKR).

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Oh, the losing finalist at 55kg last year, moved up to the top of the medal podium by grinding out an 8-1 victory over Yuxuan LI (CHN), who finished third in Tirana.

Oh gained a takedown off a counter, then went to a lace lock, but was limited to one roll through by Li to make it 4-0. In the second period, Oh padded her lead with a single-leg takedown and added another lace lock roll. As she tried another, Li managed to execute a switch and scored a reversal for her lone point.

Oh had earned her place in the final for the second year in a row by knocking off three-time world champion Haruna MURAYAMA OKUNO (JPN) with a nail-biting 6-5 win in the semifinals. Last year, she lost in the final to Moe KIYOOKA (JPN), who will be going for the 53kg gold on Friday.

Zelu LI (CHN) works a cradle against Sol Gum PAK (PRK) in the 68kg final. (Photo: United World Wrestling / Kostandin Andonov)

The 68kg final was a quick affair when Zelu Li defeated Sol Gum PAK (PRK) by fall in just 35 seconds.

Li forced in a half-nelson from the standing position, then slammed Pak directly to her back and clamped down for the fall.

Li finished second at the Tirana Ranking Series to world 72kg champion Ami ISHII (JPN), who was entered at 68kg in Amman but withdrew prior to the competition due to a knee injury she suffered a week ago in training.

Murayama Okuno bounces back to take bronze

In the bronze-medal matches, Murayama Okuno assured she would not leave her first Asian Championships empty-handed, while two Indian teenagers made it onto the medal podium in their international senior debuts.

Murayama Okuno bounced back from her semifinal loss to Oh by shutting out Dilshoda MATNAZAROVA (UZB) 8-0 at 55kg.

Murayama Okuno jumped out to a 4-0 lead with a takedown and a stepover exposure. In the second period, she broke through Matnazarova's defenses to get a late takedown off a counter and a gut wrench for her final points.

The other 55kg bronze went to two-time Asian U23 champion Otgontuya BAYANMUNKH (MGL), who got behind countering a takedown attempt by NISHU (IND), applied a chicken wing and turned her over for a fall in 2:13.

At 50kg, Myonggyong WON (PRK), last seen on the continental stage winning a bronze at the Asian juniors (U20) in 2019, now has a senior medal after overwhelming Miran CHEON (KOR) 10-0.

Won twice went out the back door for a takedown, and after the second one, secured a high- thigh lock and executed one roll, then moved down to the laces and ripped off two more to end the match at 2:01.

Munkhnar BYAMBASUREN (MGL), in her second appearance at the Asian Championships five years after placing fifth, came away with the other 50kg bronze after scoring a deep double-leg takedown late in the first period and making that hold up in a 3-0 victory over Svetlana ANKICHEVA (KAZ).

At 59kg, teenager MUSKAN (IND), a 2024 world U17 bronze medalist at 53kg, received two activity points and scored a late takedown to defeat Altjin TOGTOKH (MGL) 4-0.

Mengyu XIE (CHN) made short work of Guldana BEKESH (KAZ), storming to a 10-0 technical fall in :48 to add the other 59kg bronze to the gold she won back in 2019.

Xie, a 2022 world bronze medalist at 55kg, opened with a takedown-gut wrench combination, then did it again, adding a second roll to finish off Asian U23 bronze medalist Bekesh.

In a battle between last year's bronze medalists at 68kg, 2023 world silver medalist Delgermaa ENKHSAIKHAN (MGL) added to her extensive collection of Asian medals by finishing off Gulnura TASHTANBEKOVA (KGZ) 14-2 with a driving 4-point takedown in the final seconds.

Enkhsaikhan scored three takedowns in the first period to lead 6-2, then added two more and looked headed for a 10-2 win. But she got in deep on a double-leg, lifted up and drove Tashtanbekova to the mat for a 4-pointer.

Enkhsaikan now has five Asian medals, all bronze save for a silver from 2021.

The second Indian teen, world U17 champion Mansi LATHER (IND), used a snap-down, spin-behind attack to maximum effect to rout Irina KAZYULINA (KAZ) 12-2 for the other bronze at 68kg.

In an entertaining bout at 76kg, YANGLA (CHN) twice threw Mi Hyang KIM (PRK) to her back, only to be reversed to her own back, but scored a late takedown to clinch an 8-5 victory. Yangla got the big move of the match with a back suplex for 4.

Nodoka YAMAMOTO (JPN) added to the Japanese medal tally, showing surprising speed and agility for a heavyweight in charging to a 10-0 win over Seoyeon JEONG (KOR) for the other 76kg bronze.

Yamamoto opened with a single-leg takedown and two gut wrenches, added a snap-down, go-behind takedown, then finished things off at 2:00 with a single-leg takedown at the edge.

Day 3 Results

Women's Wrestling

50kg (13 entries)
GOLD: Remina YOSHIMOTO (JPN) df. Yu ZHANG (CHN), 8-0

BRONZE: Munkhnar BYAMBASUREN (MGL) df. Svetlana ANKICHEVA (KAZ), 3-0
BRONZE: Myonggyong WON (PRK) df. Miran CHEON (KOR) by TF, 10-0, 2:01

55kg (11 entries)
GOLD: Kyong Ryong OH (PRK) df. Yuxuan LI (CHN), 8-1

BRONZE: Haruna MURAYAMA OKUNO (JPN) df. Dilshoda MATNAZAROVA (UZB), 8-0
BRONZE: Otgontuya BAYANMUNKH (MGL) df. NISHU (IND) by Fall, 2:13 (4-0)

59kg (10 entries)
GOLD: Sakura ONISHI (JPN) df. Pyol HONG (PRK), 6-4

BRONZE: MUSKAN (IND) df. Altjin TOGTOKH (MGL), 4-0
BRONZE: Mengyu XIE (CHN) df. Guldana BEKESH (KAZ) by TF, 10-0, :48

68kg (10 entries)
GOLD: Zelu LI (CHN) df. Sol Gum PAK (PRK) by Fall, :35 (4-0)

BRONZE: Delgermaa ENKHSAIKHAN (MGL) df. Gulnura TASHTANBEKOVA (KGZ) by TF, 14-2, 6:00
BRONZE: Mansi LATHER (IND) df. Irina KAZYULINA (KAZ) by TF, 12-2, 4:43

76kg (10 entries)
GOLD: Aiperi MEDET KYZY (KGZ) df. REETIKA (IND), 7-6

BRONZE: YANGLA (CHN) df. Mi Hyang KIM (PRK), 8-5
BRONZE: Nodoka YAMAMOTO (JPN) df. Seoyeon JEONG (KOR) by TF, 10-0, 2:00

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Medet Kyzy pulls off late miracle for 3rd Asian gold